LinkedIn bought digital marketing platform to strengthen identity management service

LinkedIn's recent acquisition of a US digital identity management startup Drawbridge, Drawbridge team and look forward to using technology to enhance the marketing platform of services to help companies reach a much larger target audience, in order to better understand the preferences of the target audience, while a measure of business ads on mobile devices and desktop devices running rate of return, currently LinkedIn does not disclose the transaction amount. Drawbridge was established in California in 2011, focuses on large-scale use of AI and machine learning techniques to build customer identity solutions to help companies reach target customers, improve customer experience, or for customers to create a more secure digital lifestyle, LinkedIn pointed out more and more enterprises through the LinkedIn platform to interact with customers, claiming LinkedIn marketing solutions and services grew by about 46% per year in revenue. Content Source: http://www.ai.org.tw/map.asp

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