Enterprises are producing a large amount of operating data every day, which reflects the production and sales status of enterprises. Marketing analysis is to use various qualitative and quantitative methods on the basis of extensive collection of information to help management in decision-making and analysis, so as to better serve the marketing work.
Generally speaking, the marketing management analysis system includes the following basic requirements:
①Flexible and flexible report design, adapt to the report needs of various regions and situations, and can meet the needs of enterprises to quickly respond to the situation of the enterprise;
②The visual data presentation method helps the enterprise leadership to quickly interpret the report content;
③Diversified data analysis dimensions help companies discover the hidden meaning of data.
The background of building enterprise marketing management and analysis platform
The informatization construction of a company is mainly carried out with the help of the SAP system. The defect is that the report display is inflexible. With the expansion of the company's enterprise scale, the requirements for data volume and report display also increase. SAP 's own data processing and report display The function can no longer meet the company's existing business needs, so it is necessary to build a report system to make up for the weaknesses in data processing and data presentation, that is, to meet the needs of fetching data from the database and generating reports for inspection and review by leaders to analyze business conditions. .
Module planning for marketing and management analytics platforms
1. Sales indicators of the joint-stock company
2. Multi-dimensional analysis of yield
3. Comprehensive analysis of the monthly output of the wire body
4. Comprehensive analysis of futures arrival
5. Proportion analysis of futures orders
6. Statistical analysis of futures orders
tool
SAP system
Report development tool: FineReport
Achievement display: Marketing management and analysis platform built with finereport in SAP system
1. Sales indicators of the head office: real-time analysis and display combined with data charts
2. Multi-level form analysis of material rate
3. Comprehensive analysis table of monthly output of wire body
4. Analysis and summary of the arrival of futures
5. Analysis of the proportion of futures orders
6. Futures order quantity analysis table
