Early this morning, the "Queen of the Internet," said Mary Meeker news release: micro-channel + Alipay government services touch more than 500 million users, Alipay total of over 200,000 small program. The micro-channel game "hop hop" was reached after the launch of two weeks 100 000 000 + Nikkatsu, Uniqlo brand applet purchase conversion rate in the industry about three times, to fight a lot to reach 89 million + monthly living, with Cheng Yi Long tourism reached 169 million + months to live, small micro-channel program is starting from a small program, developed to a large ecosystem of small programs.
April 28, 2019, the third AMIC applet Innovation Conference on Small League joint advertising Aladdin, advertising the door, knowing Moe consultation launched China's first small laboratory innovative marketing program, the current marketing trends and developments applet, Union innovation Lab established advertising ideas, articles of association, activities to share with depth discussion, and announced the release of China's first small program advertising industry research report, the report proposes a program of small-scale advertising market has reached 10 billion is expected in 2022 after to reach 150 billion.
After the meeting, laboratory and actively carry out the work, for each category applet hundred-site visits and telephone research, to integrate applets advertising CPA, CPC, CPUV price (CPA refers to micro-channel applets authorization) of particular interest to developers, etc. topic, carding applet advertising industry's existing problems, and puts forward solutions to the ground. At the same time, based on the online exchanges on innovative marketing laboratory actively organize and facilitate small salon advertising program line of each city, approached the developer, listen to the voice on the advertising market more applets. Since innovative marketing laboratory since its inception, committed to working with Tencent advertising, ad networks and other small programs advertising platform jointly build ecological health of small marketing program, allows developers and each brand has value.
In a number of innovative marketing laboratory partners, Dangdang belong to the people familiar with the brand. PC era, with its electricity supplier operations Dangdang creative skills, once occupied the position of leader in the track. Internet only change is always in the rapid changes in the "PC-App- applet" development process, Dangdang has always been accurate judgment of the situation, this time it again by the power of the program's success to seize the small business share of social power.
Dangdang's operating strategy on mental played a half to seize the user's role. Recently, the micro-channel launched the "applet satisfaction evaluation function", can be imagined, the program is also about to enter the small boutique stage, for the user, they asked for more and more high quality small program, and has been for many small programs With a certain degree of loyalty. In this phase, a small program wants to seize the new user accurate, easiest way than targeted advertising. Currently applet diverse advertising prices accounting methods, there are CPA, CPC, CPUV etc. (CPA refers to small micro-channel program authorization), and gradually mature ecosystem provides to advertisers, the main flow more alternative delivery solutions.
Dangdang attempt in October 2018 applet advertising, through the wide point, little league advertising, small laboratories and other innovative marketing alliance to establish cooperative advertising platform, launched a combination of a "monthly delivery" delivery test program, which is Dangdang for the first time in a small advertising program. 6 large-scale launch later, the effect is significantly improved, access to users and brand influence of the double growth. Among them, Dangdang small AU cooperation during the two-eleven last year and won the 4000W + show the amount, 40W + clicks, click rate of 1% to 2%. Its ROI almost 1: 1 costs, obtain orders of users is far lower than the social average electricity supplier-acquisition costs.
Small advertising program is in the early stages of growth, flow trading activity, advertisers, traffic, advertising platform company so actively trying applet advertising, its unique mode of settlement CPA (applets micro-channel authorization) has been born, flow price range generally lower than other ecosystems, programmatic advertising platform also is on the rise. Dangdang early as advertisers incoming at a very low cost of harvesting a large number of flow, ROI for its performance marketing and brand launch two terms are very high, as you can see Dangdang Chinese traditional electricity supplier on behalf of actively embracing small program the new electricity supplier, believe applet ecological prosperity will gradually Dangdang plug in the new wing.