Have you ever heard the saying "chasing stars only chasing paper people"? Compared with real-life stars who "collapse their houses" at every turn, paper-based stars may never make fans cry. "Virtual idol" is just such a paper man. On the afternoon of June 3, at the 9th China Internet Audiovisual Conference "5G Audiovisual Technology and Application Innovation Forum", the third season of the new national style "virtual idol" Linxi was officially released, making the professional and deep venue lively.
When the "virtual idol" broke the circle,
a new way of chasing stars was hotly discussed
What is a "virtual idol"? Simply put, it is a "two-dimensional" idol that is produced in the form of painting, animation, CG, etc., and performs activities in virtual or real scenes such as the Internet. In Japan, Hatsune Miku is a household name and has been popular for more than ten years; in China, virtual idols such as Luo Tianyi and Linxi are also "breaking the circle". Statistics show that there are about 4,000 virtual idols active around the world.
More than ten years ago, the first generation of virtual idols had just started. Due to technical limitations, fans criticized them for their broken character design and ugly pictures. However, with technological updates, especially the arrival of the 5G era, virtual idols have become more eye-catching and have a more perfect visual experience.
The newly released third season of "virtual idol" Linxi is lively and lovely, and also held a national style fashion show, which attracted the attention of the participants. "The advent of 5G has brought about profound changes in the virtual idol industry, with significant changes in character design, content, scenes, and interactions. There are more content supports for modeling, more immersive scenes, and timely and vivid interactions." Said Zhang Xuewei, chief editor of Migu Animation.
It is also worth mentioning that, according to user data, the current star-chasing fans have gradually extended from post-95s to post-00s and even post-10s. Among the younger crowd, "cultivation" is undoubtedly the most enthusiastic way for fans, and virtual idols can greatly meet the needs of "development" fans. "In the future, virtual idols will become more and more refined and perfect."
An industry leader shared the new application of 5G,
3D vision, AI enjoyment without boundaries
In addition to lively virtual idols, the "5G Audio-Visual Technology and Application Innovation Forum" also held a series of professional and in-depth discussions on technical topics, centering on the theme of "3D Creation and Vision, AI Enjoying Boundless", not only the front-line "big shots" in the industry shared, but also academic experts who have in-depth 5G research brought wisdom.
Mei Tao, vice president of JD.com and vice president of JD.com Artificial Intelligence Research Institute, made a sharing of "Ubiquitous Multimedia Computing in the 5G Era: Cutting-Edge Technologies and Applications", which was both interesting and professional. He mentioned that technological progress is the original driving force of industrial transformation and complements industrial development. Today, thanks to 5G technology, cutting-edge technology is gradually applied to the daily life of ordinary people, especially artificial intelligence, big data, cloud computing and other aspects. During the sharing, he also conducted an interactive test with the audience. Mei Tao gave 4 photos of people and asked the audience to guess which two were artificially synthesized. Most of them did not guess correctly. "It is conceivable that technology has been able to confuse the real with the fake."
Xu Lan, an assistant professor and researcher at the Intelligent Vision Laboratory of ShanghaiTech University, shared the tremendous development of virtual portrait technology in the 5G era, using cutting-edge technology to create virtual portraits, including the currently popular "virtual idols". Virtual reality technology is also widely used in new media fields such as sports and film and television that require high-definition imaging. At the scene, Xu Lan also restored the whole process of virtual generation of "Harry Potter" through the big screen, which is amazing.
In addition, Xu Xiaodong, the chief mobile expert, presented "The Characteristics of Media Business Perception in 5G", and "Representation and Recognition of 3D Visual Objects" shared by Gao Yue, a doctoral supervisor at Tsinghua University.
At the forum, the joint construction plan of the 5G ultra-high-definition intelligent technology joint laboratory was also released. Liu Peiyao, chief operating officer of Migu Digital Media, has been focusing on the field of 5G ultra-high-definition video for a long time. He said that the advent of the 5G era has brought the audio-visual industry into the 4K era. "At present, ultra-high-definition has become the general trend." He cited the box office of ultra-high-definition remakes of classic movies, including "The Pianist on the Sea" 143 million, "Harry Potter" 192 million, and "Avatar" nearly 200 million. But judging from the current situation, there are still pain points in the industry, especially the lack of content. Liu Peiyao said with a smile, "Many families have installed 4K ultra-high-definition TVs, but they still use 4K TVs to watch 2K or even lower-definition content. This is caused by the lack of content."