General definition of market research is the use of scientific methods of investigation market research, market research questions from a professional point of time marketing, scientific research methods must be used. Market research to systematic, comprehensive data collection and objective as possible.
Source: Internet Marketing Navigation - Chuan Ning Network
The need to explain and communicate information about all aspects of marketing, identifying market opportunities after completing the collection of information. By analyzing these data, we can find a lot of market opportunities, provide scientific decision-making for business managers. Good decisions require a series of activities, this series of events we call the general sense defined above market surveys.
Source: Internet Marketing Navigation - Chuan Ning Network
Currently in marketing, we use some concepts and models related to the American Marketing Association's market. American Marketing Association's definition of the market is a specific event information to customers and the public sector and consumer markets linked to the aid. This information is used to identify and define marketing opportunities and problems, resulting in improved evaluation and marketing activities. So there is no investigation, no right to speak, all market opportunities through market research later found to be able to screening.
Source: Internet Marketing Navigation - Chuan Ning Network
Through investigation and analysis of market business conditions, we can also monitor the performance of marketing. Performance, and some means of marketing a variety of marketing activities, market research methods we can put it to capture it, and then some more. We can understand how competitors are doing, to understand how our customers want, and present our company is currently in the market above what state enterprises in order to improve our marketing activities.