11 methods to increase short-term sales area

What is the short-term impulse? Another way is the so-called short-term impulse Yahuo, will report sales data on the rapid push to reach sales targets.
(1) change with the cost of sales. Generally only suitable for the end of year-end expenses in savings, the company's products can still sell the company. Of course, the cost can change sales sales staff or at least find ways to achieve their goals.
(2) to advance and retreat, mop-up sale. Let the dealer a lot of stock, so long as the dealer promised to spend the end of year-end assessment, aftermarket products will help dealers to return the excess goods and swallow spit it out. Dealers can get the benefits that can be resolved other after-sales issues.
(3) joint impulse, rebates share. When Hom-level rebate enterprises to set up too high, or regional sales gap is too large, most of the dealers are unable to complete the task, sales staff resources when the customer situation, the cumulative sales of several auto dealers to a head, let the dealer to get a rebate or get a higher rebate, then the dealer within the organization "distribution."
(4) Engineering filing, the amount of multivalent excellent. When manufacturers support engineering products will have some special policy, dealers when applying for an engineering project support, in order to earn more affordable, Zhanxiaopianyi, usually the number of projects using the product overstating false.
(5) directed at the terminal, repurchase impulse. This method is used most often in the supermarkets of home appliances business. Its main purpose is to crack down on opponents morale, form our first-mover advantage, but is stopped by the sales staff in his face Veg gold. To take the lead in sales in a single product category breakthrough, dealer sales staff will be organized to store products with a unified repurchase retail price, various costs incurred during the sales staff will return with the way various types of special subsidies .
. (6) wave impulse in two ways: a saying that refers to a particular dealer Yahuo not fail intermittently, it should put pressure a month a month, but also to ensure at least six months to complete the task, get the bonus; another argument refers to all dealers Yahuo not simultaneously, this month should press A, B, C, D, E, F, G, month pressure H, 1, J, K, L, M, N .
(7) with a new network level. The increased channel width, depth is deepened one of the options impulse sales. Had only one agency, has now become four agents, originally a county only one network, it has now become 10 outlets. Retailers increase in the following new level, to encourage retailers to ship to county towns, in remote areas, where response to poor logistics, poor information, the retailer retail markup way can still get orders.
(8) conference marketing. Ten years ago, I stayed in the health care industry that meeting the marketing of health care products industry has already overused marketing meeting with stink. The National Assembly has ordered the headquarters level, the region will have small orders at all levels.
(9) New yahuo. Most dealers do not want to sell new products, new Yahuo not a hundred press Braun. For real business planning, new products generally with a cost, and this cost will become the best helper sales Yahuo.
(10) best-selling products Yahuo. Anyway, to purchase, sell anyway, sooner or later, the pressure point is both the most popular natural products can compromise solution. But the more pressure the more popular products, in order to digest inventory, prices will naturally low strike, companies have the explosive product will become a bad street product.
(11) channels transfer type impulse. Enterprises in order to reduce production costs, many channels of products is common, if not IT technical support points based on category, sub-channels and one control sub-dealers. A qualified dealer can have multiple channels, a SKU and may correspond to multiple channels.
Monson said: short-term scale red surface is able to increase its sales over a wide range of applications Yahuo, of course, bring hidden dangers of late are more obvious. 11 methods to increase short-term sales area

Guess you like

Origin www.cnblogs.com/mengsen/p/10990827.html