Lanke Demon Classroom: What are the sales transaction techniques for live sales to increase sales?

It is said that 2020 will be the year when the live broadcast e-commerce has fully erupted. Due to the interference of the epidemic, the grand live broadcast of the whole people is even more unheard of. In any case, at present, live streaming has become the consensus of many businesses.
Although live streaming is hot, the diversity is very obvious. The number one anchor has traffic and pricing power, and sales in each round of live broadcasts are very hot. However, the newcomer anchor who just got started is still awkwardly staring in the live room, unable to find a topic to talk, and the conversion rate is bleak. The content of this article is mainly to share the transaction method of the live broadcast room.
There are actually two types of conversion rates for live broadcasts. One is concerned with the conversion rate, which guides passersby in the live broadcast room to follow the account and become a fan group. The second category is sales transactions, allowing fan groups to place orders to purchase products in the live broadcast room.
Whether it is about turning fans or selling transactions, these are basically the live interactive methods that anchors often use in live broadcast rooms. Because there are many methods and content of the conversation, the anchor must be proficient and actively guide.
The anchor detailed the selling points, advantages, etc. of the product based on the live broadcast script, and can also use a little method and skill to carry out the conversion rate transaction.
Live room transactions are very similar to offline sales. Directly facing hundreds or thousands of fans, not only must the product quality be guaranteed, but the anchor’s explanation must be attractive, but also the transaction method must be used to make consumers think that the item they are buying is Valuable is cost-effective.
So, what is the live transaction method in the live room?
1. Limited time and limited spikes.
For example, in the live broadcast room to carry out price guidance to fans, how much does it usually cost to buy such products, and now in the live broadcast room, how much will it cost after receiving the coupon. What is the current price of this product? You can buy it in a few minutes.
2. Comparing the price of competing products.
When making a deal in a live broadcast room, you should not blindly say how good the product is. You can compare it with the prices of other platforms.
Selling goods in the live broadcast room, the fan group is very sensitive to the price. Whether it is selling beauty makeup, clothing, or all kinds of daily necessities, most of them are just-needed commodities. There are many such products on Taobao, Tmall, Jingdong, and Pinduoduo.
Moreover, the anchor not only explained the composition of the product, the effect of use, etc., but also used competing products and price comparisons to highlight the price advantage.
The live broadcast room can prepare some materials in advance, such as the price of the same product or the product of the same manufacturer with different brands on Tmall and JD.com.
Keep the screenshots and show them to consumers in the live broadcast room, or you can directly find the same models on Tmall, so that consumers can see the comparison price more intuitively.
3.
There are two forms of bargaining. The first is bargaining between anchors and fans. The anchor can ask fans questions, how much do you think this product is suitable for? What is the minimum price? Is the product worth the price?
This will cause fans to discuss in the message area. Of course, the anchor must pre-determine the biggest benefit that can be given to fans.
Another category is bargaining between anchors and field control or bosses. The field control and the boss do not need to appear on the scene, just use the voice to appear on the side of the live broadcast room.
For example, for a certain product, the anchor can say to the boss: "You see the fans are so enthusiastic. Today, the fans trust us and hope that the boss can give you more benefits. Can we give you 20 more items of this product? If you can, let the customer service link immediately. The
boss may say "No, the more I get, the more I lose. "At this time, some anchors will quarrel with the boss. It
seems to be a real quarrel, but in fact most of the quarrels are fake, mainly to create an atmosphere for the anchor to fight for more benefits for the fans and the boss, so as to help get better The agreement. Fans will also think that you have bought something you like, and it is also very cheap.
Fourth, create a limited-time flash sale atmosphere
When doing a limited-time spike, it is necessary for the anchor, assistant, and field controller to use a trumpet in the live broadcast room to create a limited-time panic buying atmosphere.
The anchor must first understand that this product is only available for purchase in a limited time. This live broadcast will only last when stocks last. It is a cost price and the boss does not make money. This will help customers place pre-orders together.
Many Under the circumstances, live delivery of goods is not static. There needs to be a step-by-step link to allow customers to go from unfamiliar, familiar, to believing, and then to the ordering link. The live interactive method plays a very important role in this.
In addition to more practical operations, you can also go to the live broadcast studios of your peers to learn more, especially the head anchors. First follow the example and then innovate independently. Learn first and then perform the actual operations. Which makes perfect.
I will share the methods of live sales transaction conversations here, and follow the WeChat account