Only two kinds of marketing people: one is related skills to complete the task, namely, skills marketing model, the other is to find solutions to the problem, namely the problem of marketing mode. I found that most marketing people belong to the former:
This marketing model to match the capabilities of the marketing people, more in line with the company to develop a KPI, sometimes 10W +, scraper and other indicators will become part of the company's marketing strategy.
But why do this? Is marketing is the use of PS, PPT, KOL, vibrato, community duck, micro-channel, microblogging, Taobao and other tools skills to do micro-channel group spread it?
Similar spread everywhere, and some do very artistic, and even sultry, but for consumers buying behavior is not necessarily useful.
Marketing skills are people skills based on existing tools, to develop marketing tasks, rather than analyzing existing marketing issues, and then confirm What skills are required to solve this problem.
Skill marketing model biggest question is not whether the skills superb, but doing so may result in misplaced marketing goals.
Marketing efforts have not hit existing marketing problems, even if the KPI very good marketing skills, will not solve marketing problems, not to promote business growth or enhance brand equity.
In essence, the difference between the two is that the skills of the marketing model is the use of heuristic solutions to marketing problems, and the problem is to identify solutions marketing model based on marketing issues.
Obviously, first determine the existing marketing problems, and then find a solution, it is the correct posture efficient marketing.