The cost of precision marketing is low. This is what every marketer understands. Even the harassing callers know the essence of precision marketing. They always take the contact information of potential customers in various market segments as their first priority. This is the reason why many student parents often receive "You are the parent of XXX children? We have launched a harassing call near your child's school ..."-if the telemarketer does not have the contact information of the child's parent As for the needles in the haystack, dialing the phone one by one to screen the parents of the children, the marketing cost will be unimaginably high.
Telemarketing, harassment calls, and other marketing methods that roam the law, steal public privacy, and harass the public have all grasped the true meaning of low-cost personalized precision marketing, and mobile Internet service providers can hardly resist the huge temptation of precision marketing. .
App personalized installation can accurately customize the corresponding service content for the user according to the user's installation source, so that the user has fewer operation steps, a more intimate experience, and a technical solution that can reach the core scene of the service, and can also achieve packaging-free marketing channels Statistics not only saves the manpower consumption of channel package packaging, but also enables flexible implementation of multi-layer invitation chain statistics.
Well, Shareinstall is a third-party service that can help developers to personalize APP installation!
This is because Shareinstall carries personalized parameter installation to help Android / iOS developers accurately obtain the share (or promotion) source of each app installation through the SDK provided by shareinstall.
The general principle is as follows:
The developer integrates shareinstall web sdk on the shared h5 page, and dynamically splices any custom parameters (such as promotion channel number, invitation code, game room number, etc.) on the url when publishing the sharing link; when a terminal accesses this On the h5 page, the shareinstall web sdk will simultaneously determine the personalized information of the device and collect custom parameters, upload it to the shareinstall server, and wait for the user to open the app for the first time after installing the app through the h5 page Pull up the app), use shareinstall Android / iOS sdk to retrieve the temporarily stored custom parameters from the shareinstall server. Developers can customize various dynamic parameters by sharing links according to their own needs. For example, by appending the user id of the person who invited the app to the URL of the sharing link, you can achieve the effect of avoiding the invitation code. Battle game app includes the game room number in the url, both new and old users can directly enter the inviter's battle room through the url link. More usage scenarios depend on the needs of the developer.
Features:
1. Free invitation code
New users can download the channel package through the download page to bind the user relationship
2. Automatic channel package
Automatic channel package to reduce development costs
3. User social sharing statistics
Support accurate statistics of users' social sharing effects
4. Ground push accurate statistics
After the user installs, zero operation can also be counted.
5. Automatically establish friend relationship
Let users build a relationship chain one step earlier
6. Mobile advertising performance tracking
Not only detection, but also can accurately count the installation volume
to sum up:
ShareinstallSDK is light in weight, less code redundancy caused by application integration, and simple integration. The installation of portable parameters is personalized, the channel statistics are more accurate, and a universal one-click pull interface is provided. It is an excellent and easy to use open SDK.
