The essay is 2026 words, and the expected learning time is 6 minutes
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Using data as part of a marketing plan can have a huge impact on overall results, which is why data-driven marketing has become the standard for many organizations. However, this requires many companies to rethink the way they work, especially when it involves collaboration between different teams.
You may have heard of the concept of collaboration and automated processes-namely webops. Now, more and more companies are beginning to incorporate marketing into it. If a company wants to make full use of data-driven marketing, one of the most important factors is the close cooperation between the marketing team and the web development team.
The marketing team needs a lot of knowledge about customer behavior, preferences, and motivations. Through cooperation with the web development team, they can obtain this information and develop an action plan based on the data obtained.
Data-savvy marketers
Although every marketing team has some basic roles, you can find many different types of members in a marketing team.
A marketing team needs to be able to handle a variety of marketing tasks to ensure that all the needs of the task can be met from start to finish. These include complex webops tasks, such as website development, website search engine optimization, and of course, all the requirements related to these tasks, such as the elaborate production of content including web pages and blog posts.
The various members of the marketing team may include writers, web designers, project managers, and experts in their respective fields, such as search engine optimization or social media marketing. These people usually have worked in the marketing field for some time, have a university education, and have extensive work experience in various types of companies.
Until recently, many marketing experts have not realized the importance of webops, and may not have spent much time on data. This situation is changing.
Data-driven marketing has become a force in the industry, and marketers are learning to use data in new and interesting ways. For today's marketing professionals, it is important to learn how to extract data, analyze data, and interpret data.
Most importantly, data must be used to provide information for marketing activities, and now marketing teams must be able to know the type of data they need. This will enable marketers to request the capture of new data types and then use them for further marketing efforts.
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Marketing-minded developers
Building a website requires an excellent web development team with experience in various webops tasks. As in the case of the marketing team, the role of the web development team may be different. Most teams need some basic roles, including project managers, project architects, test experts, designers, and developers in order to work at different stages of the site from front to back.
As in the case of marketing teams, most people engaged in web development have a college education, and some even have more than a bachelor's degree in their field. Most people have been engaged in web development for some time and have been keeping up with the development of the industry.
Knowing the customer's industry is very important for developers, especially in the current market. Like the marketing team, members engaged in web development need to keep abreast of the customer's dynamics, so they are not only concerned with the technical aspects of the industry.
Web development teams need to understand the broader market needs and trends in industry marketing practices related to specific types of businesses. As a whole, the web development team needs to be able to understand the entire customer experience journey. This will enable them to better design data capture so that they can understand the marketing team’s goals and then produce elements on the website that meet these needs.
In addition, when a web development team knows what the marketing team needs, they can make suggestions that can motivate the marketing team to work harder and improve their effectiveness.
Marketing/Development Team
Nowadays, the marketing team and the web development team still have some independent functions, and the marketing team and the web development team will not always work on the same webops project.
For the best results, the marketing team and the web development team should be closely linked even if they are not merged. Another thing to remember is the importance of cross-training between teams to ensure that members know how to collaborate in the project and produce real results.
Marketing professionals need to know how to use the data provided to them by the web development team. They also need to know what data to request for webops tasks. At the same time, the web development team needs to know the type of data marketers are looking for and how they obtain this data.
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It is very important to think of webops as an overall solution for achieving development and marketing goals. Web development and marketing are not two different, independent entities. In data-driven marketing, they are an important and interrelated part of the same system. Although it may take some time and effort to get the two teams to work together, in the end, this will enable the two teams to act as a unity to achieve their marketing goals and achieve greater success.
Data-driven marketing is changing this field in many ways. When the marketing team and the web development team cooperate sincerely, they can face up to the challenge and ensure that they can deal with any problems thrown at them.
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