Why can QR code marketing become popular?
Do you have this confusion? Now, everyone is talking about QR code marketing, one item one code marketing and QR code promotion. What exactly is this? Let's talk about what is QR code marketing. Before talking about QR code marketing, we must first understand what this thing is. A QR code is a piece of data that can be used to obtain information. Users can scan it with their phone to reveal the selling price, where it was produced or a mark of authenticity. Seeing this, I believe that some people will have this sleepy feeling. Since QR codes are just data to get information, how can they be converted into promotional methods?
The first method is to scan the code to get a red envelope or prize. The merchant pastes the QR code on the outer packaging, and the QR code may have a scratch layer. Users need to scratch this layer to get the full QR code. When the user scans with a mobile phone, a pop-up box will pop up, and the user can follow the official account, answer some questions or fill in the phone number, and after completing the corresponding steps, they will be able to get a variable amount of cash red envelopes or prizes.
The second is the Points Mall. After the user scans the code, he will get a certain amount of points. This kind of points can be accumulated and superimposed, and when accumulated to a certain amount, they can be exchanged for corresponding points in the points mall.
The third type is the lucky draw. After the user scans the QR code, a carousel will appear, and the product or red envelope can be claimed by turning to which product or a certain amount of cash.
The more common marketing methods in the market are these three methods. In addition to these three methods, there are more tricks. For example, a food company uses scratch-offs, which are the same paper-based scratch-off methods on the market. All in all, if you need to use this method for promotion now, you still have to choose a marketing method product that suits you. If you don't know which method is suitable, you can choose to scan the code to receive a red envelope, which is a very effective way to interact with users.
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