Today I would like to share some brand cooperation experience with you. I hope it will be helpful to friends in the circle and help everyone avoid detours.
As a platform focused on content marketing, Xiaohongshu provides a variety of monetization methods, including through advertising, live broadcasts or notes, knowledge paid columns, customized services and potato stores, etc. 
To carry out brand cooperation on the Xiaohongshu platform, you first need to activate the "Dandelion Cooperation" function. In this way, the platform can push relevant cooperation opportunities to you based on your tags and data. 
Regarding the specific requirements and procedures for opening Dandelion, I will not explain them in detail here. Those who are interested can search online on Baidu to obtain relevant information. Next, I will share some details about the cooperation process. These are not easy to find on the Internet. I suggest everyone pay attention to them.
1. Cooperation process details
1. After receiving the cooperation invitation pushed by the Xiaohongshu platform, submit your cooperation proposal to the brand and wait for their confirmation; 2. After receiving the response from the brand, the two parties negotiate to determine the cooperation details, such as the brand sending products to bloggers; 3. During the cooperation period, maintain real-time communication to ensure that the content is constantly confirmed and optimized; 4. Publish the cooperation content on Xiaohongshu and submit it to the brand for review; 5. Once the brand has approved the review and the content Release and wait for payment settlement; 6. Observe data feedback and make effective content adjustment suggestions based on the actual situation.
In addition, Party A (brand party) may also take the initiative to send a cooperation invitation to bloggers on Xiaohongshu, which serves as the beginning of preliminary communication between the two parties.
2. Key points of brand cooperation
Continue to pay attention to the latest developments of Xiaohongshu to ensure that you do not miss the cooperation opportunities pushed by the platform; deeply understand the needs of the brand, quickly evaluate the match with personal abilities, and propose cooperation plans;< a i=1>Confirm the details of the cooperation in detail, maintain effective communication during the cooperation process, and ensure that each step is carefully confirmed. When withdrawing profits from brand cooperation, cooperation conducted through the Xiaohongshu platform is relatively safer, because there is no need to worry about the brand not paying. However, it should be noted that the Xiaohongshu platform will charge a 10% service fee, and the proceeds will be credited before the 10th of the next month after the cooperation is completed. Regarding the platform’s quotation settings, it can only be modified once a month from the 1st to the 25th, and the modified quotation will not take effect until the next month. For services such as customization, a one-time quote has its limitations. If you don't fully understand these details before working together, you may suffer losses. In general, brand cooperation has both advantages and disadvantages. On the basis of a full understanding of the rules, I personally recommend this method of cooperation, especially for small and medium-sized bloggers. This method is quite good in terms of monetization speed and channels.
Of course, for some large cooperation projects, if after in-depth communication it is found that Xiaohongshu’s quotation is not suitable, you can also choose not to cooperate through the platform. In order to protect the rights and interests of both parties, a contract must be signed in advance and all service terms must be clarified. Therefore, when cooperating with brands, they usually understand the price difference between registered and non-registered products within the platform.
OK, that’s it for today,