The development process of live broadcast
development stage:
growing phase
growth stage
Why is the live streaming industry so popular?
Basic conditions: technology upgrade (5G)
Transmission efficiency of business information: pictures and texts (low efficiency) - short videos (gradually increasing) - live broadcast (authenticity)
Profit-seeking nature of business and capital: Business is easier where there are many people
The popularity of the live streaming industry
Live streaming e-commerce revenue
Local policy support
E-commerce giants take the lead
High coverage
Features of live broadcast
Authenticity, dissemination, sociability, matching, sharing and dissemination, and monetization
authenticity
Transmissibility
sociability
Matching
Sharing and dissemination
Liquidity
