What impact does the development of short video apps have on the film and television industry?
Nowadays, corporate brands in every industry are developing and customizing their own apps, and the film and television industry is no exception. In recent years, the popularity of short video apps like Douyin and Kuaishou has opened up a new world for the film and television industry. , There is a new means of marketing and promotion. What impact does the development of short video apps have on the film and television industry? Let's take a look.
Compared with other industries that need to rely on online promotion to drive offline sales, since the film was promoted on the short video APP production and development platform, the offline marketing effect has been greatly improved.
1. Why web dramas can be marketed so well on short video apps
1. First of all, the cost of making online dramas has increased. Whether it is a movie or a TV series, it is beginning to be ruthless in terms of cost and special effects. It is impossible to occupy a place in the production and development of short video apps without high-quality content. With a good texture, it is easier to spread on the platform.
2. The clips of some online dramas are more attractive, and some names can even be retained on the short video APP for half a year or a year. Through the short video APP, users can learn about the highlights, trailers, highlights, etc. of the film and television content to obtain more information about the film. After becoming interested in them, they will naturally go offline to watch or watch other long videos of the creator.
2. The effect of short video APP production and development promotion should not be underestimated
We have learned many times about the promotional effects of short video apps, and film and television directors have also taken a fancy to this point. Based on the advantages of short video apps, directors have shifted their marketing focus to short video apps.
Another key point for short videos to attract film and television directors is that the core audience is higher and more precise. For online movies whose content is also oriented by audience and data, it is very difficult to find a platform with a high degree of similarity between core users and movie audiences. This is also thanks to the big data function of short video APP production and development, which conducts data algorithm surveys based on the content that users often watch, and screens out more accurate target groups.
Third, film and television accounts are also creating opportunities for themselves
In addition to the latest film and television trailers and wonderful film and television clips, the accounts of film and television dramas often release footage of filming, which also greatly attracts users other than film and television drama fans, such as fans of a certain star who appeared in the show. Users of this kind of funny content, users who like to analyze plots, etc.
With high-quality content and the advantages of short video APP production and development, there is now a new world of film and television dramas. It is only a tool for the production and development of short video APPs. I also hope that more and more updated filming content will appear in film and television dramas.
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