With the rise of mobile Internet technology, various forms of short video source software for the audience opened up a short video age, giving new meaning to the video. Pear video, beauty shot, deft, vibrato, etc.
APP full of people's lives, so many people on video software to produce a sense of dependence. Short video source APP industry development so far, has been operating in the general direction of the product and the gradual convergence, future competition will only become more intense. Such as deft, beat the United States, has formed a watermelon video traffic advantages, they will be in competition in the moat. But, like the explosion models such as vibrato occurs it is difficult to let everyone calm, the future platform, commercialization might be the new head of the main battlefield of competing products.
Internet video content of the tide, many content creators vertical field shift from a large number of graphic content creation to state regulation frequency content creation, not only the rapid growth of the number of creators, too fast to enhance the regulation of short vertical field frequency content richness. At present, the market has completed a short video source from early accumulation of cash flow to short video systems development businesses need immediate problem is the depth of thinking based on short video content and interactive features, to maximize mining user value, find the business model under the high costs . Wherein the content of high costs, including costs of production, the cost of content distribution, user acquisition costs.
Short video electricity supplier is regulated yl right foot short video content and interactive features comprise features formed
"Watch and buy," self-built mall, IP and other derivative realizable different modes paths, its development priorities right foot to be established in the main business, to avoid overdraft short frequency value of traffic regulations. In short, short frequency regulation is a social entertainment platform, users enter the platform's underlying desire is to drive entertainment, shopping and electricity supplier as a platform to meet the shopping needs of users, there is the essence of the conflict between the two, in short frequency regulation platform development, the need to establish the main business.
At present, the momentum of the incoming short video source's increasingly fierce market competition at home and abroad short video products has intensified; short video is also relatively complete industrial chain, including operators and platforms
MCN, content producers, users, advertisers, regulatory authorities; fully based on the characteristics of short video content and interactive features, to maximize the value of mining the user to achieve short video commercial is an important issue immediate needs deep thinking.
Short video source market has been able to flourish, relying on is inseparable from contemporary society and culture. Today's society, especially in large cities, rapid economic development, accelerate the pace of life, life pressures, as a short video
"Fast food culture", provides an important channel for Internet users to ease the pressure, is an important part of people's culture and entertainment. There is a short video source system development platform, from the point of view of social development is a necessity, but also of great value. However, we also need to see is a short video users is large, complex information, so the content screening and to help create a cool and bright space of the Internet audio-visual environment, should be the top priority short video practitioners. Destiny "connotation scripts" and other short video App urge short video practitioners need to pay more attention to regulatory efforts to promote the network and purification market progress.
Reproduced in: https: //juejin.im/post/5cf71a426fb9a07eeb1395e0