Spa clubs , foot massage, ear picking, bathing and massage, etc. are all rest and enjoyment services. They are the choice of many middle-aged people. The stress of the day can be relieved. At the same time, the unit price per customer is generally around a few hundred yuan. You can take a bath in the spa club. Sauna, board games, table tennis, etc. At the same time, as the pressure of life has gradually increased in recent years, many young people will also go to spa clubs to relax their bodies after a tiring day.
At the same time, Yuke.com also learned about the management problems of spa clubs , which are mainly divided into the following points:
1. Difficulty in attracting traffic and attracting customers
Although spa clubs are not like retail stores all over the streets, due to the lack of "education" for the new generation of young consumers in the market, young people are not yet the main consumer group among the people who often go to clubs. Traditional stores operate offline. It is difficult to obtain traffic, and competition among peers is also fierce. Distributing flyers, word-of-mouth and other methods are inefficient and the promotion effect is invisible. Brands cannot accurately understand the content of each channel.
Online traffic is huge but there is a lack of reach tools. You have to face various restrictions when entering third-party platforms. You are unable to create your own brand image and directly reach consumers with content and channels. At the same time, various commissions lead to high online operating costs for merchants. High, user quality cannot be judged, and subsequent conversion is difficult.
2. Difficulty in making service reservations and insufficient store empowerment
Today's consumers rarely make reservations through WeChat, mobile phones, etc. On the one hand, they cannot accurately state their needs, and on the other hand, they are afraid of forgetting or feeling uneasy. For stores, they cannot respond to reservation information in a timely manner, and WeChat and phone calls cannot allow them to make appointments. All demanders know that during peak reservation periods, manpower and material resources are an expense, and it is easy to get confused and forget them, giving users a bad consumer experience.
3. Insufficient member management
Spa clubs are also an industry that relies heavily on old customers. However, traditional store operations are limited to membership cards and greeting regular customers. If there are a large number of members, they cannot be managed efficiently. Many spa clubs in the market today have similar service contents. Therefore, if merchants cannot lock in old members and add new members, their business will become less and less, or a large number of members will be lost.
4. Customer retention is difficult and repurchase is low
It is impossible to carry out refined management of members/users, resulting in wasted resources, making it difficult to discover the value of customers. At the same time, the marketing method is very simple, and merchants are slow to withdraw funds.
5. Store management efficiency is low
Financial data verification is prone to errors, employee performance statistics and management are difficult, branch operating costs are too high, and the store's online expansion business is insufficient, to name a few store operation problems.
Store operation and management are difficult, and the traditional offline business model is very inefficient. In today's Internet era, businesses in all industries hope to solve problems and increase performance online, so it is important to create a digital smart spa.
Yuke Online Store System is a system that empowers the digital transformation of offline stores . The platform covers multiple industries. It uses WeChat mini programs as a carrier to solve business problems in one stop. It builds spa club mini programs to solve the problem of low member management efficiency and low revenue. Problems such as poor customer performance, weak customer stickiness, high promotion costs, and difficulty in tracking results due to investment . Mini programs do not require merchants to understand professional technical development, and the template drag-and-drop operation can reduce costs and resources for merchants.
Next, let’s take a look at the main effects that the spa club applet can achieve.
1. Store traffic
Open the nationwide promotion function through the spa club mini program , use coupons/balances/points, etc. as prizes to attract existing users to spread and attract traffic in their own private circles. There is also a group-building function to lock in more potential customers. Configure employee codes for employees, the data can be seen, and the more promotion, the higher the performance.
You can also embed mini programs into public accounts to attract traffic. Taking advantage of the "search nearby" function of the WeChat mini program, the mini program store can quickly gain exposure and attract traffic in the same city, and it also allows other consumers to find the club's online platform at any time to reach and understand information. There is also a multi-channel promotion function. Configuring channel codes makes the effect of each channel's new acquisition clear at a glance, and avoids waste of costs.
At the same time, there are many ways to play such as the big carousel, collecting likes to win gifts, and marketing activities to attract traffic to the mini program and to the store.
2. User activation
The spa club mini program has a gift function when entering the store to encourage users to register as members and complete their first purchase efficiently. At the same time, the exquisite mini program template style of the Yuke online store system and the independent design of the merchants allow users to stay longer. Users can view in-store service content and contact customer service, etc.
The club reservation function enables consumers to make reservations for required services on the mini program at any time, and the service can be served when they arrive at the store, eliminating the problem of queuing and information confusion. It also saves merchants manpower and material resources and manages reservation information efficiently.
There is also a form function to collect user feedback and suggestions.
The spa club may have multiple service items. The service plan function can set the time, items and doctors required for multiple cycles at one time. The system will automatically make appointments and automatically remind customers and merchants when the time comes to resolve merchant service conflicts and improve customer lock-in and return. funding effect.
There is also an online shopping mall function, where merchants can sell related required products and value-added services to achieve another growth in performance, and at the same time, it also relieves consumers from the trouble of searching everywhere when purchasing what they need.
3. Member management, retention and repurchase
Member information is automatically entered into member files, and member rights and consumption details can be queried at any time. Merchants can also tag members, record member characteristics, conduct refined management of members, increase repurchase rates, etc., as well as membership cards, member savings Value, member points, points mall, etc. promote membership accumulation and accelerate the return of funds.
The messaging system wakes up sleeping users in a timely manner, improves member stickiness, stimulates members to visit the store multiple times, and at the same time builds a private domain traffic pool to maintain relationships with customers.
4. Fission transfer introduction
Functions such as national promotion, group buying, and marketing activities help merchants expand online channels and increase the rate of new customers visiting the store and the repurchase rate of old members.
5. Internal management
The employee system, cashier system, data system, marketing system, purchase, sales and inventory system, multi-store system, etc. improve the store operation process and the entire consumption process. Payment is convenient, merchants can quickly understand the operating status, alleviate financial accounting pressure, and reduce the cost of multiple stores at the same time. Operating costs.
There are more functions to empower store operations, so how to build a spa club applet ?
1. Register an account on the Yuke.com platform , jump to the enterprise center, and click "Store System" to enter the backend.
2. You can open and experience various functions in the backend of the store system. Click "Go to Decoration/Replace Template" in [Overview] to jump to the template center.
3. Find and preview the "Spa Club" applet template in the template center [Bath and Health Care], select your favorite style and click to enter the design center.
4. On the system design page, all contents of the template can be adjusted and replaced according to actual needs. Functions can be used with one click, and changes will be displayed immediately. No code development is required. Modules can be added to quickly build a spa club applet and complete the online use.
5. Follow the page prompts or go directly to [Enterprise Center-Account Service] to select the appropriate version to pay according to the functions of each version of the store system.
6. After payment is completed, return to the store backend, authorize the binding of the WeChat applet/official account in the settings and complete the relevant store information, message notifications, etc., and at the same time enable the required configuration functions, upload services, etc.
It is reflected on the design page. After the construction is completed and approved by the platform, the operation can be officially started.