It is always easy to gather a large number of young consumers in milk tea/fruit tea/beverage stores . Especially when brands open new stores or conduct promotions, there are often long queues. Tea stores will also launch corresponding new products or hot and cold drinks according to the season. To ensure that consumers can drink seasonal drinks at any time.
Young people are the main consumers of milk tea drink shops, and a large proportion of them are women. Therefore, merchants still focus on aesthetics in offline store decoration. Although the demand for milk tea drink shops in the market is very high, the milk tea drinks known to the public There are only a few brands, and small and medium-sized brands can almost only develop in small areas, and even cannot be well-known across the city. This makes it difficult for small and medium-sized brands to achieve expansion and rapid development, while milk tea/fruit tea drink stores are operating We also encountered many difficulties .
The main operating pain points of milk tea/fruit tea shops are that it is difficult to attract traffic to offline stores, there are no online stores to attract traffic, or they can only rely on third-party takeout platforms. There is no effective way to manage users/members, user retention/repurchase is low, and it is difficult to form user fission. In terms of communication, there is no effective way to empower consumers in the store, the marketing method is single and cannot meet the customer's consumption needs in multiple scenarios, and there is no effective way to coordinate and manage chain stores.
Offline: The store lacks the means to attract and attract customers in the same city, resulting in the business of milk tea/fruit drink shops stagnating, or gradually no one is defeated by their peers. The merchants also lack marketing strategies and are unable to market their own users to achieve retention. Or repurchase. When customers enter the store, they have to slowly find the drink they want to drink, and they cannot choose in advance. If you want to order while drinking, you have to go to the counter or ask the waiter. If there are private rooms in the store or certain products require reservations, consumers either need to enter the store to make reservations, or they need to call and send WeChat messages, which is inefficient and inconvenient.
In terms of cashiers, there is also a lack of powerful tools. At the same time, the store cannot be managed digitally. Monthly financial statistics are slow and cumbersome. It is difficult to divide or count employee performance. In-store product purchases, sales, and inventory can only be recorded simply, and viewing and recording are difficult. inconvenient. If a brand wants to expand and open stores in multiple regions, the headquarters cannot coordinate and manage branch membership, finance, services, products, etc.
Online: The consumers of milk tea/fruit tea drink stores are mainly young consumers. They rely more on online to obtain information and enjoy convenient services. For example, they search for nearby milk tea and fruit tea stores through the WeChat applet and enter the store to view the products in the store. Drink types/prices, reviews, etc., and find the method that suits your order, such as takeout delivery. At this time, some friends may want to say, you can go to the takeout platform. It is true that the takeout platform has a number of tea drink brands, but small and medium-sized It is difficult for a brand to survive. Commissions/commissions/advertising fees are very high, making it difficult to compete with leading brands. At the same time, it is not conducive to building its own brand image. Users belong to the platform, and it is difficult for merchants to operate users.
Although there is a large amount of traffic online, it does not mean that it is easy to acquire, convert, retain and fission traffic. Merchants lack online portals and lack methods to empower users/members. A single marketing method can easily lead to less and less traffic, loss of old customers, and No problems such as self-propagation.
Nowadays, various brands are actively building their own online brand positions, grasping their own customers, and operating in private areas, so that brands and consumers can truly achieve face-to-face communication. At the same time, the digitalization process is accelerating, and many merchants want to implement digital transformation to solve the problem . Problems encountered by stores .
The Yuke.com store system is a tool that empowers the digital smart operation of offline stores . It uses WeChat applet as a carrier to build a milk tea shop/fruit tea drink shop system applet to comprehensively display store information/products and empower users in multiple scenarios. ( Scan QR code to order food, takeout delivery, online ordering, in-store pickup, reservation, etc. ) Consumer needs, as well as membership systems, data systems, multi-store systems, marketing systems, purchase, sales and inventory systems, etc., help merchants solve membership problems Problems include low management efficiency, poor customer acquisition results, weak customer stickiness, high promotion costs, and difficulty in tracking the results of investment. Create a small drink takeout program to form an independent takeout operation, without being troubled by the platform and commissions.
Merchants can build digital smart milk tea shops/fruit tea drink shops based on the store system .
1. Store traffic
The mini program is based on the WeChat ecosystem, and the "search nearby" function allows the mini program to quickly gain traffic in the same city and spread in the private domain of WeChat. It uses the universal promotion function of the milk tea shop mini program and uses store coupons/balance and other rewards to stimulate existing customers. Users/members can attract traffic in private domains, and employees can also use distribution codes to attract traffic through multiple channels to increase performance. Mini programs can also be embedded in the menu bar of public accounts to continuously divert traffic.
At the same time, there are multiple platforms to attract traffic. Merchants can send links to attract traffic on Xiaohongshu, Douyin, Kuaishou, Baidu and other platforms. The traffic drainage effect and revenue data of each channel can be easily tracked to understand the promotion status in time. Offline, the mini program code can also be placed in stores, shopping malls, subways and other scenes to continuously attract traffic.
2. User activation
The newbie gift function of the Fruit Tea Shop mini program encourages users to register as members with prizes such as coupons and free coupons. The exquisite page, attracting functions, and reviews from other users can encourage users to register as members .
The beverage store reservation system enables users to make reservations/products according to their needs at any time, and can directly cancel the reservation at the store without waiting in line, saving time for merchants and consumers.
With the online mall function, users can place orders directly in the mini program, supporting intra-city delivery, in-store pickup, and express delivery to expand sales. There are also functions such as forms/messages to collect consumer feedback and promote the store to continuously optimize services.
3. User retention and repurchase
Milk tea shop membership system . After member registration, the information is automatically stored in the member file. Member rights and consumption details can be queried. Users can also be tagged and member characteristics can be recorded to optimize user consumption experience. There are also member stored value, member points, Points mall, card items, etc. promote membership accumulation and accelerate the withdrawal of funds, etc.
There are also consumption push functions to activate users, care for users, promote promotions, etc.; create a private domain traffic pool to maintain a good relationship with consumers and promote long-term repurchase by members.
Group buying and marketing activities rely on the store relationship chain to promote repeat purchases by old members and the rate of new customers visiting the store.
4. Internal management
The purchase, sale and inventory system, data system, marketing system, multi-store system, cashier system, etc. comprehensively open up customer consumption paths, empowering users to obtain satisfactory services and consumption through digital milk tea shops/fruit tea drink shops.
There are more functions and digital store management methods, so how to build a milk tea shop/fruit tea drink shop system applet ?
1. Register an account on the Yuke.com platform , jump to the enterprise center, and click "Store System" to enter the backend.
2. You can experience and preview the content of each function in the backend of the store system. Click "Go to Design/Change Template" in [Overview] to jump to the template center.
A variety of milk tea shop/fruit tea shop/beverage shop applet templates will appear in the [Catering] column. Preview and select your favorite template and click to enter the design page.
3. On the system design page, the mini program page/function/style, etc. can be adjusted, modified and replaced according to actual needs. Drag-and-drop operation, no technical requirements, one-click use of functions, easy to build a milk tea drink shop with exquisite style and complete functions. program.
4. Follow the page prompts or go directly to [Enterprise Center-Account Service] to select the appropriate version to pay according to the functions of each version of the store system.
5. After payment is completed, return to the store backend, authorize the binding of the mini program/official account (certified official account/mini program of a non-individual entity) in [Settings], and then complete the information in the mini program and improve the various aspects of the store. item content.
Upload and add product information and enable configuration required functions, etc., will be reflected on the mini program design page. After the mini program is completed and approved by the platform, it can be officially started to operate.