To cool off at home in midsummer, air conditioning and ice cream are indispensable! The scorching sun is shining outside, and it’s nice to enjoy the coolness inside the house. Enjoying the cool and delicious ice cream, you can’t help but feel that this world is worth it. In order to allow ice cream lovers to enjoy the dual enjoyment of vision and taste buds, Unilever and Luxue’s Magnum brand launched the new Double “Day and Night cp”, and carried out a dream linkage with Bubble Mart to create the Molly co-branded Magnum Ice cream and peripheral products, share the sweet joy from Menglong with everyone. At the same time, Menglong also officially announced its new brand spokesperson for 2023-Ayunga!
As a leading ice cream brand in the industry, Menglong continues to seek cooperation with pioneers in different fields such as music, film and television, and art, and is committed to creating the ultimate artistic sensory experience. We believe that this cooperation with Ayunga will help consumers enjoy the pleasure. Enjoy a "summer".
Menglong’s new brand spokesperson Ayunga
Double choice for day and night pleasure to satisfy the ultimate pursuit of taste buds
The new Magnum Double is a new product for day and night joy. The rich liquid sauce is paired with the chocolate crispy layer, bringing the ultimate taste feast. Menglong ice cream new products start from the most popular eating scenes and the most popular flavor combinations of young consumers today, bringing a new experience of "from day to night", day and night, and happiness is at the moment.
The "Summer Carnival", which focuses on the day scene - raw coconut and passion fruit flavor, is more suitable for camping and picnics, outdoor sports, music festivals and other joyful gatherings, while the "Starry Night Extravaganza", which focuses on the night scene - toffee popcorn flavor, is suitable for friends Bring full happiness to small gatherings and parties in a timely manner. No matter day or night, you can find the right Menglong ice cream.
The new Magnum Double, a new product for day and night fun
Menglong Ice Cream and Molly join hands to double the happiness
The new generation of young consumers are keen to try new things and catch up with trends, and the trend of "self-pleasant" consumption is obvious. Among young consumers, trendy toys are a popular choice to express their personality, lifestyle and attitude. The trendy design sense, unique designer IP, rare hidden models and IP co-branding further stimulate consumer desire. While using the IP image that young consumers like to bring traffic to the product, it also brings consumers a consumption experience with more emotional value. Cross-border cooperation makes the product consumption experience twice as happy.
How can you not enjoy the delicious food without the blessing of the popular IP! Dream Dragon Ice Cream co-branded with the "first sister" of Bubble Mart, Molly, and brought Molly's dream world to life through joint blockbusters, customized fashion toys, exclusive cooperation posters, etc. Molly will also have a dream linkage with Menglong offline pop-up store, bringing a 360° all-round joyful experience.
Mini Menglong Bubble Mart co-branded outfit
As a brand that has been deeply involved in the Chinese ice cream market for 30 years, Heluxue has continuously gained insights into the changing trends of consumption, and has achieved multiple innovations in products from flavor styling to cross-border cooperation. Just like the Double day and night joyful new product launched by Menglong in 2023, the brand broke through industry boundaries and linked up with Molly's dream, and together with the new brand spokesperson Ayunga, it brought many "Menglong ice cream enthusiasts" more joy than just visual and taste buds. .