As a company that actively fulfills its social responsibilities, Unilever and Luxue joined hands with JD.com’s “Green Plan” in March this year to launch a variety of sustainable packaged products including Magnum, Kaidoo, Melaleuca, and Luxue. , this initiative to help achieve the dual carbon goal has also attracted the attention of consumers. In fact, since Unilever's Taicang food production base was selected as a "lighthouse factory", relying on the improvement of domestic artificial intelligence models and digital innovation technology, the factory has continued to work hard in the field of intelligent manufacturing and provided consumers with high-tech industrial chains. Provide diversified and personalized products such as Melaleuca, Kaidoo, and Menglong ice cream. Recently, the factory has opened an industrial tourism project, inviting consumers to get close to the production line and start a journey to explore the "Lighthouse Factory".
He Luxue has been prospering with the Chinese market for 30 years to create a benchmark for "intelligent manufacturing in China"
In September 2021, this 100 million-euro production base obtained the "Lighthouse Factory" certification with its advantages such as artificial intelligence models, digital innovation tools, flexible production lines, full-process automated operations, and an end-to-end value chain.
In order to respond to the policy call, support the transformation and upgrading of the manufacturing industry, and allow more people to experience the advanced concepts and technologies of digital and intelligent factories, Heluxue Taicang "Lighthouse Factory" opened various activities such as "industrial tourism" and new product appreciation meetings. Starting from the "birth journey" of a small ice cream, let more people understand the new strength of "intelligent manufacturing in China" and set a new benchmark for "intelligent manufacturing in China".
Unilever and Road Snow Taicang "Lighthouse Factory" renderings, which will be completed and put into production in March 2022
Innovation efficiency increased by 70%, the flexible production line demonstrates the new strength of "Intelligent Manufacturing in China"
With the rapid development of the food industry, the scale of China's ice cream market has gradually expanded. Faced with an ice cream market worth over RMB 100 billion and ever-escalating consumer demands, Heluxue Taicang “Lighthouse Factory” is helping factories improve quality, increase efficiency, and reduce environmental impact through extensive use of digital and intelligent technologies. At the same time, it brings high-quality, personalized and healthier ice cream products to consumers.
Guests experienced on-site experience and Luxue Taicang’s “Lighthouse Factory” brought more personalized and high-quality ice cream products
At the same time, empowered by digital technology, Heluxue has established an intelligent flexible production line to realize customization and cross-border production of a wide range of ice cream categories in the future, thereby meeting consumers' needs for diversified and personalized products. At the Taicang Lighthouse Factory, the Heluxue production line pursues a balance between intelligence and flexibility and has achieved a 10-minute quick switchover, reducing product innovation time by 70%.
Not only that, Unilever and Luxue Taicang "Lighthouse Factory" have also obtained the national "Three Same Certifications", which means that all ice cream products are guaranteed to be of the same production line, same standard and same quality, bringing the same taste enjoyment to domestic and foreign consumers.
New product appreciation event, multiple brand limited products set off a buying craze
At the new product tasting meeting, beloved new ice cream products such as Kawaii Duo, Menglong, Melaleuca, and Luxue were all unveiled. Not only the popular flavor "Kawaii Peach Rabbit", but also ice cream to meet different consumption scenarios Menglong Double's new day and night joyful product is eye-catching. There is also the cute milk rose co-branded with the sweet girl "ceiling" RICO. While ensuring the same high quality of the products, Luxue achieves a more personalized and diversified product portfolio, which can also better meet the ever-upgrading needs of the market. Consumer demand.
Menglong, Kaidao, Melaleuca, and Luxue bring consumers more new happy experiences through delicious ice cream
As the world's first "lighthouse factory" for ice cream, Heluxue actively implements carbon reduction goals and implements sustainable concepts into every aspect of product production. It is believed that after Heluxue joins JD.com’s “Green Plan”, its Unilever Taicang food production base will continue to maintain a sustainable and innovative business model and continue to launch new ice cream products such as Melaleuca Snow, Lovely Duo and Dream Dragon, with the theme of “intelligent manufacturing in China”. "The power of " helps the food manufacturing industry upgrade and brings healthy and high-quality products to consumers.