On June 9th, the premiere day of Transformers, GravaStar, a new consumer brand that specializes in sci-fi 3C trendy digital products, held a joint new product launch conference for "Transformers" at the Vientiane Cinema in Shenzhen Bay Vientiane City, the top commercial complex in Shenzhen, for the first time. Based on the creative "Dog Nitrogen" A65 three-port simultaneous charging adapter co-branded new product based on Transformers elements and Sirius P5 Transformers co-branded wireless earphones, Huang Yong, the founder of Gravity Planet, used the theme of "Gravity Planet, the Rise of Super Powers" to explain this in depth The innovative design of joint new products and the long-term strategy of the brand in China.
Press conference site
GravaStar was founded in 2019, and this year is the fifth year since GravaStar was established. As a local enterprise in Shenzhen, the brand took advantage of Shenzhen's foreign trade advantages in the early days of its establishment to choose to expand into overseas markets, and launched the first mecha-style audio device overseas in the form of crowdfunding - the Mars mecha Bluetooth speaker. Four years after its establishment, it has It has captured more than 10 million core users overseas and has become the most influential Chinese original 3C digital brand on the three major foreign social media platforms Instagram, Facebook (Meta) and Youtube. The annual GMV in 2022 will reach more than 200 million yuan, and this year Selected as a national high-tech enterprise.
This press conference is the first offline press conference since the establishment of Gravity Planet. This press conference uses the "Transformers: Rise of the Power Rangers" premiere movie viewing event as the entry point, and creates two Gravity Planet classics on site. The product Mars Pro is an art installation created for the model. The installation adopts the classic colors of Transformers and uses a hand-painted painting process similar to that of Transformers co-branded products. It looks like a robot that came out of the planet Cybertron. It attracted nearly 300 local official media in Shenzhen. With the attention of experts, talents and organizations, the scene was extremely hot.
Huang Yong, CEO of Gravity Planet, revealed through the press conference that "the joint name with Transformers is an important brand strategy for Gravity Planet in the next five years." The Transformers series of movies has been released in China and has influenced generations of people. As a classic IP, it is still highly sought after by young people.
Huang Yong, founder of Gravity Planet
Huang Yong of Gravity Planet said: "Gravity Planet's world view and product inspiration come from Transformers. It can be said that without Transformers, there would be no Gravity Planet today. Gravity Planet's classic speaker - Mars Pro battle damaged yellow Bluetooth speaker is a tribute to Bumblebee. Product." With the brand concept of "how to be cool, how to play", Gravity Planet has created countless 0-1 processes, and has also started new IP cross-border cooperation from paying tribute to classic IPs to joining hands with classics.
Mao Xiannian, head of Gravity Planet Painting
In addition to the cross-border joint name, the reporter learned at the scene that this Transformers joint model continues the hand-painted process that Gravity Planet is proud of. According to Mao Xiannian, the person in charge of painting, "Gravity Planet's painting process is innovative, professional, avant-garde, and unique in the 3C industry." Gravity Planet began all-hand painting as early as 4 years ago In the exploration of the 3C product field, the most classic Mars Pro war damage yellow has used this process. "Gravity Planet hopes to bring players collectible trendy items. The functions of the products are only basic functions. We hope to bring more emotional attributes and emotional value to players through unique craftsmanship and appearance design."
Gravity Planet X Transformers Joint Adapter, Headphones
Looking back at Gravity Planet's product line and price positioning to date, the high-quality trendy play line runs throughout. Even though the consumption growth in the trendy play market has slowed down in the past two years, looking at the trendy play market, it is still growing. Although the blind box trend has passed, Gravity Planet’s multi-functional trendy items continue to hit new highs. According to relevant data reports, in the past 618 mid-term promotion, Gonitrogen A65 ranked at the top of many e-commerce rankings. It is foreseeable that as Gravity Planet's 3C trendy game play begins to take effect, more first-line leading brands and fledgling new players will enter the subdivided track. How to strengthen your own position in the increasingly fierce 3C trendy game track? Moat? "Co-branding with Transformers is just the first step in the next five years. In the future, we will create more innovative, interesting, and high-value 3C trendy toys." Huang Yong of Gravity Planet revealed.