Table of contents
introduce
2023 is already halfway through.
As a small stage goal, this book was also released as scheduled.
Let's take a look at the cover first, and I would also like to thank the editors for their hard work.
publishing process
Publishing itself is actually a serious matter.
Over the past year or so, the editors have checked and confirmed the entire book almost word for word.
In fact, the project of this book has already started in the middle of 2020.
At that time, I initially decided to write a book about hardware products.
A preliminary planning path has also been developed.
At the same time, we also started to do some content tests on multiple self-media platforms.
It is found that hardware products also have many pain points.
In fact, when I first transitioned from R&D to product development, I also encountered similar problems.
At that time, I almost searched all kinds of books on the Internet about explaining products.
As long as it has the word "product", I read it all.
If you feel that it is valuable, you will read it again intensively, and some books have even been read multiple times.
After reading it for several months, I found that most of the books are actually about the gameplay of Internet products.
Even books that start with hardware end up with explanations of general tools and methods.
Of course, this is understandable.
The past 20 years can be considered as the golden age of Internet development.
This has given birth to the vigorous development of Internet applications, and the demand has also skyrocketed.
Although IoT hardware has been laid out for a long time, its development is actually caused by the nature of the hardware itself:
That is, it is limited by high investment, high cycle, and heavy assets.
This makes it difficult for hardware to explode as fast as application products.
With the tide of the Internet receding, the status of hardware is gradually moving closer to the C position.
Including the digitalization that everyone often hears, it actually requires massive hardware to support it.
Otherwise, where does your actual data come from?
For example, for new energy vehicles, the design of the entire vehicle is already covered with sensors, and the data will be uploaded to the server in real time.
Including autonomous driving, which has always been around the corner, is also an inevitable trend in the digital age.
Take the traffic scene as an example:
When all on-board sensors, signal lights, road condition collection sensors, etc. are integrated.
The entire traffic can be dispatched and managed through digitization.
The current high incidence of accidents and increased congestion are likely to be greatly reduced or even resolved.
Regarding this book, it is mainly based on actual combat.
For example, when talking about the cost section, the book will use complete data cases to support it.
How each step is calculated will be fully presented to everyone.
Another example is about market research, the book will also present the entire data acquisition and processing process to everyone.
The purpose is to make up for the shortcomings of existing books.
And it will no longer make a large introduction to some general-purpose tools.
For example, the Kano model, almost every book about products will talk about it.
We can look at it together.
CSDN Academy
Finally, due to the relatively long publication cycle of books, many contents cannot be updated in time.
Therefore, "Advanced Course for Hardware Product Manager" has been officially launched on the WeChat public account and CSDN Academy as a supplement.
A series of content such as IPD product development, agile development, extension of existing knowledge in books, etc. will be added to the course.
Some supporting materials will also be presented to you as course supplementary materials.
Regarding the courses, you can choose to study according to your own needs.
https://edu.csdn.net/course/detail/38540?spm=1001.2014.3001.5507Course Catalog
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002-Advanced Product Manager: Introduction to Product Manager
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003-Advanced Product Manager: Core Qualities Needed by a Product Manager (1)
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003-Advanced Product Manager: Core Qualities Needed by a Product Manager (2)
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003-Advanced Product Manager: A Business Model Operation Guide for Entrepreneurs (Add Meal)
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004-Advanced product manager: the advanced path of product manager
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005-Advanced Product Manager: Product Development Timetable (1)
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005-Advanced Product Manager: Product Development Timetable (2)
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006-Advanced product manager: four elements of product success
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007-Advanced product manager: product design and development process (Samsung PLC process)
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007-Advanced Product Manager: Product Design and Development Process (2)
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007-Advanced Product Manager: Product Design and Development Process (IPD Process) (Full Version)
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008-Advanced product manager: product manufacturing (updating)
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009-Advanced product manager: product project management (updating)
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Continually updated...
Order method
How to buy this book?
Method 1: Select the link, click "Search", or open the Taobao link below with a browser
https://m.tb.cn/h.UAlAJss
Method 2: Copy the Taobao password below, open Taobao, search and buy
Taobao password: 3$1U1udskJZTC$:// CZ3457
self introduction
Everyone is a product manager invited columnist, a CSDN certified blogger, a high-quality creator in the embedded field, and an expert blogger in the Alibaba Cloud developer community.
Up to now, everyone is a product manager with 600,000+ single-channel readings, Niaoge Notes with 2 million+ single-channel readings, CSDN with 2.1 million+ single-channel readings, and 51CTO with 2.4 million+ single-channel readings.
Wei Peng was shortlisted for the 2021/2022 annual author of the everyone is a product manager platform, the first batch of original creators and knowledge partners of the Halo International Learning Community, the top ten creators of business news in 2021, and the third in the 2022 talent list of Tencent Research Cloud name.
The article was reprinted by everyone is a product manager, CSDN, Huawei Cloud, Operations, Product 100, Niaoge Notes, Halo International, Business News, Tencent Research Cloud and other leading vertical media.
Different people have different opinions on the article, and readers can strategically choose the parts that are useful to them.