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2018 CPA Corporate Strategy and Risk Test Points: SWOT Analysis_Knowledge Points_CPA
SWOT analysis
1. Basic principles
The so-called SWOT analysis, that is, the analysis of the situation based on the internal and external competitive environment and conditions , is to enumerate the various main internal advantages, disadvantages and external opportunities and threats closely related to the research object through investigation, and according to the matrix form Arrangement, and then use the idea of systematic analysis to match various factors for analysis, and draw a series of corresponding conclusions from them, and the conclusions usually have a certain degree of decision-making.
Using this method, we can conduct comprehensive, systematic and accurate research on the situation of the research object, so as to formulate corresponding development strategies , plans and countermeasures according to the research results.
S (strengths) are strengths, W (weaknesses) are weaknesses, O (opportunities) are opportunities, and T (threats) are threats. According to the complete concept of corporate competitive strategy , strategy should be an organic combination of what an enterprise can do (that is, the strengths and weaknesses of the organization) and what it can do (that is, the opportunities and threats of the environment).
S (strengths) is strength, W (weaknesses) is weakness, O (opportunities) is opportunity, T (threats) is threat.
Using this method, we can conduct comprehensive, systematic and accurate research on the situation of the research object, so as to formulate corresponding development strategies, plans and countermeasures according to the research results.
Second, the application of SWOT analysis method (emphasis)
Understanding SWOT is really simple.
Performing SWOT analysis is not as complicated as it is said. You just need to remember that "two lines are drawn into four quadrants", that is, self-advantage S/disadvantage W+ external opportunity O/threat T, as shown in the figure:
see it?
If outside opportunities happen to be to your advantage, take advantage of them.
And this method of exploitation is called "Opportunity Advantage Strategy" (OS)
External opportunities are your disadvantages, and you need to improve.
Then this improved method is called "opportunity disadvantage strategy" (OW)
You have an advantage but there are external threats, so you need to keep track and stay vigilant.
And how to monitor and what to monitor? is known as the Superiority Threat Strategy (ST)
It is both a threat and your disadvantage, please escape and eliminate it in time.
This elimination method is the "threat disadvantage strategy" (TW)
Type I enterprises have good internal advantages and many external opportunities, and should adopt growth strategies, such as developing markets and increasing production.
Type II enterprises face huge external opportunities but are limited by internal disadvantages. They should adopt a reversal strategy, make full use of the opportunities brought by the environment, and try to eliminate disadvantages.
Type III enterprises have internal disadvantages and face strong external threats. They should adopt defensive strategies, make business adjustments, and try to avoid threats and eliminate disadvantages.
Type IV enterprises have certain internal advantages, but there are threats in the external environment. They should adopt multiple business strategies, use their own advantages, and seek long-term development opportunities in diversified operations; or further enhance their own competitive advantages to fight against competitors. threat.
Research·Solution | One picture explains the SWOT analysis method! _disadvantage
5w1h
What is 5W1H Analysis? _Which five are the 5w1h analysis methods_variall's Blog-CSDN Blog
The 5W1H analysis method is composed of 5 English words beginning with W and 1 English word beginning with H.
5W includes: Who ( who ), When ( when ), Where ( where ), Why ( why ), What ( what ), 1H refers to How ( how ).
The application of 5W1H analysis method is to consider things from the above six aspects and analyze them scientifically. Dissect its inner connection and find the best practice.
Multi-dimensional, more comprehensive, clear, and organized analysis, viewing of problems, and improvement of efficiency. Long-term application can form the thinking habit of comprehensively considering the problem.
Advanced Workplace Tools: 5W1H Analysis Method and 2 Examples_MOOC Notes
"Foresight: How to Make Good Decisions for the Future" by Steven Johnson
"Foresight: How to Make Good Decisions for the Future" Author: [US] Steven Johnson- Short Book
As the "Darwin of technology" in the United States, Steven Johnson, a scientist who is good at storytelling, spent five years collecting various cases about decision-making and summed up a practical three-step decision-making method: drawing-prediction-choice.
New Book Fresh Reading｜Foresight: How to Make Decisions That Are Good for the Future – yqqlm
underlying logic first principles
trinity diagram
Strategy Design Tool: The Trinity Diagram
Author | Yeast Research Institute Source | Zhang Lijun (ID: zhanglijunCherry)
If there are three strategies A, B and C, how to choose the strategy? The Trinity Chart is a tool for strategic selection.
The first part is wanting to do. We always want to be bigger, stronger and long-term, which is our mission vision and goal.
The second part is doable. Does what you want to do conform to the law of the development of things, is it the general trend?
The third part is able to do. Even if the sales of your industry is 500 billion, does it have anything to do with you? What absolute or relative advantages do you have?
To find the intersection of what you want to do, what you can do, and what you can do is what you should do. This is the trinity diagram of strategic choice.
Next, we will explain the Trinity diagram in detail.
one
want to do
What do you want to do? The essence of wanting to do is the pursuit of user value.
In this area, you can think about two questions:
What value does my strategy create for users?
Does what I want to do change the established status quo of the industry?
When I went to many companies for consulting, many chairman of the board would say to me for the first time: "Cherry, I want to be like XX, I have a grand blueprint for XX!"
But I will pour cold water on it. What do you want to do with your customers? Your products are paid by customers. If you don't care about what customers want, customers won't care about your strategic goals and vision.
What you want to do must resonate with customers. In the part you want to do, you have to ask yourself, in addition to the goals you want to do, have you provided value to customers and have you changed your industry?
Let me take Ali as an example. Alibaba B2B was established in 2000, and Alibaba mainly does information matching.
What Alibaba wants to do is to make it easy for the world to do business. Its vision is to be a company with 102 years spanning three centuries. Our customers are production-oriented trading companies, and what they want are these four points:
more orders
Break down information barriers
Improve transaction efficiency
Need the same efficient trading platform (quickly solve the problem of trust.)
This is the part that wants to do. The company wants to do it, and then care about its customers, so that customers have no difficult business, and finally solve their demands.
two
can do
The essence of what can be done is the judgment of human needs. If you have studied "The Crowd" and "Consumer Psychology", you will find that the bottom layer of all marketing is actually the study of human needs.
Everything from strategic planning to price customization is based on human judgment, which is the essence of what can be done. From the present to the future, it is all based on the human judgment of customers.
The introduction of business design is also based on the study of human nature. The evolution of Meituan, from "group buying" to "takeaway" is because it meets the needs of human nature for laziness.
There are many human needs:
The need for survival
for good needs
For efficiency/time improvement
desire for emotion
Exploration of life
You have to consider which one you can meet? Then put the needs of human nature into the business trend research model.
①Historical process (can it promote development, or will it go backwards?)
②Industry trends (judging the industry, will it usher in room for growth, or will it shrink?)
③National policy (Does the national policy support or oppose it?)
④Economic conditions (in line with commercial consumption upgrades or consumption downgrades? Pinduoduo is consumption downgrades, taking care of long-tail consumption in seventh- and eighth-tier cities)
⑤Market environment (research on user groups and competitors)
⑥ Technological development (technology will change the consumption habits of the bottom 1.4 billion people)
Finding the combination point of human needs and trend judgment is the key point that can be done.
three
can do
What can be done is that either I have an absolute advantage or I have a comparative advantage.
The core is: what others don’t have, what others have, what others have, what others have, what they have, what others have, what they have, what others have, what they have.
What can be done still has to be traded off, take the trend or take the truth?
Alibaba is pragmatic in B2B, in order to support itself, B2C is also, moving B2B merchants to Taobao, the birth of Alipay is also pragmatic, the purpose at that time was to be in charge of Taobao's transaction system.
Alibaba Cloud’s strategy is to take advantage of the trend. At that time, I couldn’t see anything clearly, but I knew it had to be done. Alibaba Cloud spent 1 billion a year, created an innovative business curve, possessed core technology, and had very high technology. Barriers can support 540,000 transactions per second, which is to gain momentum.
There is another dimension of strategic choice, is it to dig deep or broaden? JD.com started from 3C digital. At that time, Taobao was already very big. It would be difficult to break through if it did not explode single products. First, single products, and then all categories.
Taobao is the strategic positioning of the whole category, because there are suppliers from various industries on the B2B platform, which has advantages.
The above is the Trinity diagram. If we understand it clearly and apply what we have learned, it can help us find our position.
Editor's note: This article is reproduced from the WeChat public account: Zhang Lijun (ID: zhanglijunCherry), author: Yeast Research Institute