Table of contents

Product Manager Advanced Column Directory

foreword

Although I was on a business trip, my recent feelings are quite deep.

Stage review is particularly important for companies and even individuals.

In the process of replaying, you will sum up some new thinking about people, things, and things.

This will undoubtedly become the nourishment for your future development, allowing you to see or think about some deep-seated things.

In fact, in many cases, there is no need to worry about what the essence is, because transitional thinking is often meaningless.

You can even think that essential thinking in a certain sense is undoubtedly moaning.

Because these things don't guide your landing.

In other words, there are still some things that you have not experienced, because without experiencing, it is impossible to talk about seeing the essence.

In fact, the cognition that is in line with one's own stage and resource endowment is the most important.

These all need time, experience, that is, what you hear and see to settle.

The success of most people is actually the process of matching the current knowledge and actions with the current resource endowment.

Maybe you don't even know why you are successful.

Because strategy is prior to strategy in most cases.

Some people will say, oh, just caught up with the opportunity.

Ok, back to today's content.

Doing something substantial and meaningful is often more meaningful than empty thinking (or so-called essential thinking).

Today I would like to share with you a tool applied to strategy decoding:

Balanced Scorecard BSc

BSC specifically refers to the abbreviation of the English initials of Balanced Score Card.

It is also a common performance appraisal method.

I also mentioned this tool in the Huawei Strategic Methodology course .

The reason why I got it to explain in the product.

The main reason is that this tool is also a very complete enterprise review tool.

BSC conducts analysis and review from four perspectives: finance, customers, internal operations, learning and growth.

This basically covers all aspects of the business.

This is also very valuable for product managers:

It can assist product managers to further understand the company's strategy, and it is also conducive to the utilization and deployment of resources.

2023 has entered August, in fact, whether it is for the enterprise or for you personally:

Reviewing is a must, and very worthwhile thing to do.

Through the review, you can look at the implementation of the goals at the beginning of the year. At this time, there are generally three situations:

The first is ideally, you overfulfilled the planned tasks for the first half of the year.

At this time, you need to think about it. Is the goal set too low?

Or did you really cut into a point of opportunity, or the strategy was set perfectly and the goal was exceeded.

The second situation is that you are doing just right and not blushing.

Even so, you have to reconsider whether there is room for optimization and how to increase the added value of the result.

This situation can also be further subdivided into three categories.

The final situation is that the goal has been seriously delayed. At this time, you need a certification assessment.

What caused the delay needs to be considered, what is the compensation strategy, and so on.

Let's take a brief look at the four levels of BSC.

The financial level describes how a company wants to create value that continues to grow.

Start by balancing and connecting short-term financial goals with long-term goals.

Common financial indicators include operating income, net profit, growth rate, and so on.

The customer level defines the value proposition of target segmented customers, and a clear value proposition is the most important strategic dimension.

The internal operation dimension refers to finding out which process imperfections affect the completion of the company's financial goals and customer goals from the perspective of internal operations.

For example, the lack of competitiveness of new products is due to the lack of responsible departments in the demand collection, analysis and decision-making links at the front end, and the lack of long-term attention and analysis of customer needs, resulting in inaccurate grasp of market demand.

The dimension of learning and growth refers to starting from the perspective of learning and growth to find out what is caused by the lack of ability and motivation.

Here you may also confuse BSC with BLM, because it seems that several dimensions of BSC are also involved in the BLM model.

The specific differences will not be explained in detail here, and you can refer to the full version of the video explanation.

The collection of hardware product manager columns has been launched.

Free information package (contains 100+ files) after purchasing the collection.

For the content of the information package, please refer to the list content of "Gift Information Package 1, 2, and 3" below.

Also, new book:

" Hardware Product Manager: From Beginner to Master " is launched simultaneously.

This book and the following columns complement each other, dry goods + actual combat!

Product Manager Advanced Column Directory

CSDN Academy

Advanced Hardware Product Manager https://edu.csdn.net/course/detail/38540?spm=1001.2014.3001.5507

Hardware Product Manager: How to use the strategic methodology BSC to do stage review?

foreword

Balanced Scorecard BSc

Product Manager Advanced Column Directory

CSDN Academy

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