At present, there are a large number of mainstream advertising monetization platforms. How should developers distinguish when choosing a third-party aggregation advertising platform? What indicators do APP developers have to measure how to choose an aggregation advertising platform?
1. Access and operating costs
Is the advertising SDK easy to access? Is the aggregation platform easy to understand? The popularity and strength of the advertising platform most directly affect the level of advertising revenue in the app. Developers need to focus on checking whether there are enough advertisers that the advertising platform cooperates with. The more advertisers, the more advertising filling resources can be obtained.
2. Supported advertising platforms and advertising types
Are the ad types supported by the aggregation adequate? Do the supported third-party advertising platforms meet the needs?
3. In-app bidding
Compared with the traditional waterfall flow, in-app bidding reduces labor costs and reduces delays. This is the development trend of future advertising bidding, and the details will be mentioned in the next article. So "whether to support in-app bidding" should be considered among them.
4. The richness of background functions of the advertising platform
For example, the blocking function to avoid other types of materials such as competing products; whether to provide an API interface to pull data; whether to support setting reserve prices; whether to support finer-grained data viewing, etc.
5. Data center
Whether it is visualized, which data dimensions can be subdivided, the timeliness of the data, and whether it can pull multi-party data to accurately calculate the channel ROI.
Does it support automatic optimization? Does it support A/B testing?
Overseas TOP Advertising Aggregation SDK Function Comparison
I have done experiments to configure the same product and the same bidding strategy on different advertising SDKs, and the final per capita ad impressions and ARPU are similar. Of course, because each ad request and caching mechanism are different (serial, parallel or mixed, and the number of caches is 1 or 2), the per capita request and display rate of the process indicators will be different.
The performance of different advertising platforms in different countries and regions is quite different. Developers should comprehensively choose the most suitable advertising platform according to the traffic distribution of the product and the type of advertising required by the product. At the same time, it is also necessary to consider the difference in advertising revenue performance of different advertising platforms in different markets to further increase the growth space for app monetization.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!