More and more overseas game companies are paying more attention to in-app advertising monetization, and AdMob is widely used because of its rich advertising resources and stable platform support.
The advertising monetization strategy launched by Admob includes bidding, interstitial rewarded video, open screen advertisement, reports of various segmentation functions, etc.
1. Bidding bidding strategy
Bidding is the hottest trend in the field of advertising monetization in the past two years, and it is also the solution that developers are most willing to try. To put it simply, the simple bidding or mixed bidding mode is a real-time bidding method that allows multiple advertising sources to compete for the opportunity to display together, ensuring that the highest bidder wins.
When the bidding network and the waterfall flow are mixed, if the winning bid in the bidding network is higher than that of the first layer of the waterfall flow, then Admob will not send a request to other ad sources, and the winning bidding network will directly get the display; and if it is like the above figure When the bid of exchangeB in the bidding network is not as high as that of waterfall head network1, the waterfall can still work normally. B can get the ad display only when no ad is returned from the head layer.
2. AdMob's important advertising forms
AdMob's four important advertising formats are banner ads, interstitial ads, rewarded video ads and native ads .
Banner ads are rectangular image or text ads that occupy a place within the app layout. These ads stay on the screen while the user interacts with the app and can automatically refresh after a period of time. If you're new to mobile advertising, start with banner ads.
Policy reminder: To avoid accidental clicks, banner ads should not be placed next to interactive buttons (such as "Next" buttons or custom app menu bars), interactive content (such as text chat boxes or Should not be placed on game screens where the user is constantly interacting with the app.
incentive video
The key to setting rewards is to be consistent with the content design of the game, and to make users interested and want to earn it. Therefore, inserting rewarded videos in conjunction with in-game assets is a golden rule . The implementation of rewarded video as a tool is becoming more and more popular, and common usage environment suggestions are combined with application content.
3. Increase advertising revenue without affecting user experience
1. Ad request logic and impression frequency
The steps of advertising revenue from the back end of the product start with requests and impressions. Therefore, developers need to make corresponding configurations according to the characteristics of different user groups and their sensitivity to advertisements.
2. Proportion of revenue accounted for by different ad formats
Another trick to optimizing your ad revenue is to aggressively use multiple ad formats. First of all, you need to clearly understand the revenue ratio of different advertising formats, and correctly maximize the revenue ratio of each format.
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. AdSet aggregates more than 50+ domestic and foreign mainstream advertising platforms, provides developers with traffic monetization solutions, and helps mobile applications achieve large-scale business growth. Developers are welcome to communicate with AdSet for win-win cooperation!