Academician Zhang Boli once pointed out that the modernization level of traditional Chinese medicine manufacturing is still at the stage of about 10%. How can traditional Chinese medicine industry, a time-honored enterprise, rejuvenate through digitalization?
Tianjin Tongrentang cooperates with the partner cloud to build a digital system with zero code, allowing technology and thinking to grow together, and to achieve "quality improvement, cost reduction, and efficiency increase". Through the 5-year digitalization process, the number of production staff at Tianjin Tongrentang has decreased year by year, and sales have increased by 80%.
How does it do it? Together with Tianjin Tongrentang, we will discuss the "Tao" and "Skills" of enterprise digitalization from four dimensions.
1. Three-step digitalization of Tianjin Tongrentang: Divide the whole into parts—string parts into wholes—realize the digitization of all employees
Tianjin Tongrentang is one of the first batch of Chinese time-honored national high-tech enterprises recognized by the Ministry of Commerce, and recognized by the Ministry of Industry and Information Technology as a national-level green factory and the first batch of specialized, special and new small giant enterprises. The company has a provincial and ministerial enterprise technology center and a key laboratory for key technology enterprises of traditional Chinese medicine solid preparations. It has undertaken or participated in a number of research and development projects. It has been selected as a major new drug creation technology major project by the Ministry of Science and Technology, and has won national, provincial and municipal scientific and technological progress awards. He has participated in the formulation of dozens of national drug quality standards, and has been included in the Pharmacopoeia of the People's Republic of China.
The country advocates vigorously developing traditional Chinese medicine, but the modernization foundation of traditional Chinese medicine is very weak. Although it is a time-honored enterprise of traditional Chinese medicine, Tianjin Tongrentang’s digitalization still has a difficult start:
- The digital thinking of traditional employees is backward, and it is difficult to achieve qualitative and quantitative inheritance of experience. Although the veteran pharmaceutical workers have very rich experience, it is very difficult to accumulate the experience through digital means and achieve qualitative and quantitative inheritance.
- The standardization of traditional Chinese medicine manufacturing is a pain point for the entire industry. The production process of traditional Chinese medicine and western medicine is different, and the standardization also needs to be continuously improved and optimized.
Tianjin Tongrentang insists on "being an old brand, not an old enterprise", and is committed to empowering enterprises with the latest technology, so as to rejuvenate traditional Chinese medicine. When conducting digital selection, Tianjin Tongrentang believes that technical problems can be solved, but without a good understanding of the business, it is impossible to achieve a good transformation effect. Therefore, Tianjin Tongrentang adopts the business-led digital transformation method, drives the generation of solutions with business, and leads the entire digital transformation method with the digitization of thinking.
According to Guo Sihong, deputy general manager of Tianjin Tongrentang, Tianjin Tongrentang's entire digital project planning is very detailed and divided into three stages:
- In the 1.0 stage, the business department will report the demand, drive digitalization with business, and break it into parts;
- In the 2.0 stage, build a group data middle platform to support strategic decision-making, and connect parts to make a whole;
- In the 3.0 stage, digitization of all employees will be realized, and an employee-level data dashboard will be established to clearly display everyone's work goals, key tasks and assessment incentives, so as to realize the digitization of all employees and finally form the digital assets of the entire group.
2. Tianjin Tongrentang meets partner cloud, zero code helps sales increase by 80% in 5 years
In 2018, Tianjin Tongrentang chose Partner Cloud to carry out digital transformation, and dismantled the entire digital project into each business department in the way of "breaking the whole into parts". Considering the short cycle of the sales department and the fastest effect of digitalization, the first "zero" will be implemented in the sales department.
Hu Yue, deputy director of the information department of Tianjin Tongrentang, pointed out in the live broadcast, "We researched CRM vendors on the market, learned about their models and logical operation methods, and found that these mature software did not match well with traditional Chinese medicine companies. Tried out the partner cloud system, built a CRM system suitable for Chinese medicine companies in an agile way, and gradually expanded to the entire business line. During the five years of use, the partner cloud can flexibly adapt to our business. Business adjustments can also be adjusted quickly."
In the sales department, through the 5-year digitalization process, an 80% increase in sales has been achieved.
At the same time, the digitalization level of each salesperson has also increased significantly, and through digital capabilities, salespersons can better improve sales performance. As can be seen from the funnel diagram in the figure below, with the improvement of the overall quality of business personnel, the sales volume of sales personnel has increased year by year, and the high-sales areas have increased significantly. From the overall sales business to the salesperson, digital achievements have been completed.
3. Zero-code "preventive treatment" allows Tianjin Tongrentang to improve quality, reduce costs and increase efficiency
At the beginning of digitalization, it was difficult, and faced many difficulties such as employees not understanding and not cooperating. With many times of communication, employees gradually realized that digitalization is helpful to business, and Tianjin Tongrentang gradually completed the transformation of digital thinking.
The success of the first "zero" has inspired the development of digitalization in other departments. From 2020, it will start to carry out in-depth production digitalization, with the core purpose of improving quality, reducing costs and increasing efficiency. With the strategy of production and sales, the bad inventory will be reduced, and the inventory capacity will be improved at the same time. Production is a stable structure, but sales is a sensitive structure. How can we control this balance?
Guo Sihong, deputy general manager of Tianjin Tongrentang, said in the live broadcast: "Traditional Chinese medicine has a concept called "preventive treatment of diseases", which means that it can prevent diseases before they get sick. Now, with the partner cloud, digital "preventive treatment of diseases" can be realized. Nip the risk in the bud."
The digitalization process actually serves the industrialization process. With the help of Partner Cloud, Tianjin Tongrentang built a production scheduling module to avoid various risks. The digitalization of Tianjin Tongrentang's production promotes the digitalization process from every node of production and every business demand. With the help of Partner Cloud, Tianjin Tongrentang can carry out flexible production in a planned way by sorting out the process.
At present, Tianjin Tongrentang's workshop adopts step-by-step disconnection production, which can achieve the same work with less manpower while ensuring quality and quantity. Only one workshop can save a lot of cost for the company. Realized cost reduction and efficiency increase. "Relying on the first-line data, we provide strong data support for the production plan through the analysis of a large amount of data. At the same time, we understand the items to be optimized in each link through the visual Kanban, assist in decision-making, propose rectification plans, and continue to empower production." . Guo Sihong, vice president of Tianjin Tongrentang, pointed out.
Over the past few years, with the continuous deepening of the digitalization process, Tianjin Tongrentang has achieved a year-by-year decline in the number of production personnel and a doubled increase in sales. "During this process, Tianjin Tongrentang's equipment has basically remained unchanged, so most of the overall improvement has been achieved through the power of digitalization." Guo Sihong pointed out.
4. The digital vision of Tianjin Tongrentang: let the time-honored brand flourish and empower the development of the industry
Guo Sihong said that Tianjin Tongrentang is committed to letting Chinese medicine go abroad and go to the world, so that traditional Chinese medicine can be inherited and carried forward. This journey has a long way to go. The digitalization process of Tianjin Tongrentang hopes to accumulate experience for the industry and help more and more time-honored enterprises complete their digital transformation journey. At the same time, Tianjin Tongrentang will continue to actively absorb and learn from new digital technologies and achievements, and constantly inject new impetus for change.
As a leading company in the zero-code digital service platform track, Partner Cloud has more than 12 years of product technology accumulation and customer service experience; up to now, Partner Cloud has served more than 300,000 enterprises, and more than 3 million corporate users use it online every day.
During the five years of companionship on the road of digital construction, Buddy Cloud has witnessed the three-step planning of Tianjin Tongrentang's digital transformation, and witnessed Tianjin Tongrentang's continuous innovation in digital technology and thinking. In the future, Partner Cloud will continue to strengthen in-depth cooperation with Tianjin Tongrentang to provide industry users with more valuable digital experience and achieve the future.
Sharing guests: Guo Sihong: Vice President of Tianjin Tongrentang, Hu Yue: Deputy Director of Information Department of Tianjin Tongrentang; Yuan Zhaojiang: Co-founder of Partner Cloud, Zhang Yongkai: Head of Customer Success of Partner Cloud KA.