The APP advertising process includes three stages: displaying the advertisement, clicking on the advertisement, and entering the Landing Site (the target site jumped to by clicking on the advertisement) . Advertising monitoring is to monitor the above three stages. That is to say, how many people saw the ad after it was put out, or clicked on it further. There are many subjects involved in the process of advertising. This article only discusses the four main subjects involved: advertisers (brands or apps), media (platforms for advertising), individual users (people who watch advertisements), and advertising As for the monitoring party, it can be seen that without an advertising monitoring party, advertisers, media and individual users can complete the entire process of advertising, which leads to the next question, why do advertising monitoring.
Flow Description:
a) The user browses the page containing advertising content in the App;
b) App requests advertisement from the advertisement server;
c) The ad server returns the ad creative and the monitoring code provided by the third-party monitoring platform to the app;
d) When the ad creative starts to render, the App submits the exposure data to the monitoring platform through the API.
In the advertising transaction ecology, the advertising SDK can be regarded as the "ticket" for the advertising supplier to participate in the advertising transaction. It connects the complete advertising transaction link of advertising request initiation-advertising creative display-advertising data reporting, including data collection. , data retrieval, data storage, data reporting, advertisement request, advertisement download, advertisement rendering, advertisement monitoring, etc.
Ad click monitoring
The user clicks on the advertisement, and after the App receives the user's click event, it processes the click event and sends the click data to the ad server, and at the same time uploads the click data asynchronously ( referring to the upload method of the click data, that is, it does not jump through the third-party monitoring server, but Directly report the click data to the monitoring platform) to the third-party monitoring platform.
Legal relationship and compliance analysis between subjects in advertising monitoring behavior
1. Between advertisers and the media
It can be seen that there is no data transmission involved from the beginning to the end between the two, but only a contractual relationship based on advertising, and no personal information processing is involved.
2. Between the advertiser and the advertising monitoring party
If only pre-link advertisement monitoring is involved, and the advertiser does not need to load the SDK of the advertising monitoring party, the two parties are only in a contractual relationship based on advertising monitoring, and do not involve personal information processing;
The above content is compiled and released by the AdSet aggregated advertising platform for developers' reference. Developers are welcome to communicate with AdSet for win-win cooperation!