This summer, with frequent high-temperature weather, various heatstroke prevention products have also been extended to multiple scenarios, resulting in rapid growth of many industries and categories, including heatstroke prevention electrical appliances, sunscreen products, and small outdoor heat protection products.
*Under the stimulus of high temperature, the demand for heatstroke prevention appliances has skyrocketed
Stimulated by the high temperature in summer, the demand for heat-relieving appliances such as air conditioners and fans has become more rigid, and consumers are more enthusiastic about purchasing related products. According to the relevant data from the Whale Staff e-commerce data analysis platform, in June, categories such as cooling fans, mobile air conditioners, air conditioning sets, and ice washing sets on the Jingdong platform were relatively popular.
According to market data, the sales of cooling fans in June increased by 158% month-on-month, and sales increased by 164% month-on-month; the sales of mobile air conditioners increased by 139% month-on-month, and sales increased by 130%.
In June, sales of air-conditioning packages increased by 115% month-on-month, and sales increased by 111% month-on-month. In addition, the sales of ice and washing sets in June also increased by 120% month-on-month.
*Data comes from Whale Staff - Industry Trend Analysis
It is worth noting that not only did the sales of air-conditioning sets soar month-on-month in June, but compared to last year, the sales and sales of air-conditioning sets still soared. Its sales volume increased by 227% year-on-year, and sales increased by as much as 385% year-on-year. It can be seen that in the market environment where the demand for household appliances is becoming increasingly saturated, the heat of the air conditioner market remains unabated.
* "Combination of software and hardware" has become a new trend in sun protection, and the men's sun protection market has become a new blue ocean of consumption
Sunscreen products are becoming more and more popular, and the entire sunscreen consumer market is also ushering in a consumption peak. From the market point of view, the "combination of software and hardware" protection method has become a new trend of consumption.
In the skin care market, the total sales of sunscreen products reached 3.6 million in June, second only to masks and cleansers; the total sales reached 440 million+, second only to lotions/creams, facial essences and masks. Sunscreen lotion, sunscreen, sunscreen spray and other categories are relatively popular.
*The data comes from Whale Staff - Category Ranking
Consumers not only need "soft sunscreen" measures such as sunscreen and sunscreen spray, but also increasingly prefer "hard sunscreen" that can directly prevent ultraviolet rays from contacting the skin. Among the hard sun protection products favored by the public such as parasols, sun hats, and sun protection clothing, sun protection clothing is more popular.
According to Whale Staff data, the sales volume of outdoor sun protection clothing in June was nearly 92,000 pieces, a month-on-month increase of 163%; sales were 21 million+, a month-on-month increase of 146%.
*Data comes from Whale Staff - Industry Trend Analysis
At the same time, from the perspective of consumer groups, sunscreen products are no longer the exclusive label of female consumers, and the male sunscreen market continues to expand, becoming a new blue ocean of consumption. Among the TOP5 best-selling items of sun protection clothing, 4 are men's sun protection clothing. Among them, this type of sun protection clothing in the north is the most popular. The sales volume of this product in June was nearly 410,000.
*The data comes from Staff Whale - Analysis of Hot Selling Commodities
*Outdoor camping fans and other heat-relieving gadgets are also popular
When the weather is hot in summer, it is also very important to prevent heatstroke when going out or working outdoors. At this time, some small outdoor fans featuring "portable large capacity" and "outdoor camping and picnic" have attracted the attention of consumers. The total sales of related products in June was nearly 380,000.
*The data comes from Whale Staff - Custom Search Analysis
In addition, the physical cooling method of applying patches on the skin surface has also been accepted by more and more consumers. Ice-cooling patches and antipyretic patches have become a new generation of heat-reducing artifacts. According to data from Whale Staff, the turnover of ice-cooling stickers reached 360,000 in June.
*The data comes from Whale Staff - Custom Search Analysis
It can be seen that the "heat wave" of high-temperature weather has also ripened the consumer market, and consumers' consumption hotspots will be more locked in products for relieving heat and heatstroke. Moreover, with the continuous extension of the heatstroke prevention scene, more sales related to cooling off the heat are expected to be driven.
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