If you want to say which type of consumer electronics product is the worst during the 618 promotion, I’m afraid you have to say TV. The price has dropped hard enough, and the lowest price has dropped to 200 yuan. However, consumers are still not interested in TV, which leads to such a result. It is said that it is the result of TV companies digging their own graves.
Once upon a time, the competition of domestic TV companies was all about reducing costs. For this reason, domestic TV companies kept reducing prices. However, TV companies at that time still made money from TV hardware, so the price of TVs was still higher than the cost after all. Take a meager profit.
However, since the rise of Internet TV, the way domestic TVs are played has changed. The approach of TV companies is not to make money by selling TVs. The price of TV hardware will even be lower than the cost of mass production. Then make money from these users.
After buying a TV, users need to watch an advertisement before turning it on, and also watch advertisements before watching programs, and even watch advertisements while watching TV programs. The way to make money is achieved by bombarding with advertisements; of course, users can also pay Money does not look at advertisements, but there are so many of these Internet apps, and the service fee for each app is 200-300 yuan, or even more. TV is only about 300 yuan a year.
Some Internet TV companies not only sell users to an Internet company, but also resell them many times. As a result, users who buy TVs become leeks in the eyes of many Internet companies, and users gradually get tired of these practices of TV companies. The final result is As more and more users abandon TV, it becomes harder and harder to sell TV.
According to statistics, the time of domestic Internet users is increasingly being taken away by short videos. Most short video apps do not charge fees, and there are far fewer advertisements than TV. Even short video apps also provide movies and TV series. Waiting for long video resources, and these long video resources only cost about 3 yuan, which further robbed TV customers.
With the rise of short videos, they are not limited to TV users, and even long-video users are also robbed by short videos. Short video creators present highlights of movies and TV series to consumers. By swiping short videos on the way to work, you can learn the highlights of movies and TV series, which leads to the loss of users of long videos.
In the past, the domestic Internet developed rapidly in a free way. At that stage, the domestic Internet was highly prosperous. However, as the Internet boomed to a certain stage, all Internets have changed from free to charge, and mobile phones, TVs and other hardware have gradually become Internet companies. Tools for circle users.
However, the performance of these Internet companies is really ugly. The most obvious is the mobile phone industry. The foreign brand Apple has significantly less advertisements and junk software, while the advertisements of domestic mobile phones are pervasive, even inserting advertisements in the bank text messages of users. As a result, consumers hate these mobile phone companies and APPs, and they are gradually moving away from domestic mobile phones. In recent years, the iPhone’s share in the domestic market has been increasing, and consumers’ aversion to domestic mobile phones can be seen.
These happenings are reminding domestic enterprises not to treat consumers as fools. If this continues, the example of domestic TVs being gradually abandoned by consumers will be repeated in other consumer electronics products. After all, consumers still have a lot of foreign capital. Brand products can be chosen, not only domestic brands.