All website visitors expect to provide users with a fast and efficient access and use experience. No delays or website performance issues mean more customers and traffic. However, high traffic volumes and global reach mean that webmasters are challenged with increased latency and slow page load times, which can lead to lost business. According to statistics, 1 in 4 website visitors will abandon a website that takes more than 4 seconds to load, and 46% of visitors will not visit a poorly performing website again.
That's why a content delivery network (CDN) is vital to webmasters and businesses that rely on their website for success, mainly for the following reasons:
1. Increased access speed and online conversion
Faster site speeds and more responsive sites lead to more conversions. A one-second delay in page load time is associated with a 16% decrease in customer satisfaction.
According to an Unbounce survey, nearly 70% of consumers admit that page speed affects their likelihood to make a purchase. Slow page load times are not only unacceptable to website visitors, but it is also one of the highest ranking factors in search engine optimization.
2. Solve the problem that large files slow down the network speed
Large files and content will inevitably slow down your website and affect performance, using a CDN uses caching, compression and content optimization to reduce file size and bandwidth usage, thereby reversing the negative impact on website speed.
3. Update outdated content
Outdated content can be misleading and off-putting to potential customers, CDNs with advanced caching strategies and techniques such as cache busting will ensure dynamic content stays up to date.
4. Prevent website downtime
Website downtime, whether due to a cyber attack or a surge in website traffic, can be very frustrating for customers and can be prevented with the right security and application performance measures.
5. Increase geographic coverage
While international website visitors may experience performance issues caused by server location when accessing your website, implementing a CDN bypasses this issue by locating content closer to website users.
6. Improve search engine optimization (SEO)
Page load time is a very important factor for SEO. Search engines like Google and Baidu prioritize speed when ranking search results, giving fast sites an edge over sites that take longer to load. By optimizing your website with a CDN, you can optimize your online search rankings.
7. Manage Traffic Peaks
Internet traffic is somewhat contingent, and you never know when your website traffic will spike. When this happens, your website needs to be prepared to manage the spike without interrupting normal performance. Using Fire Umbrella Cloud CDN to ensure business continuity through elastic expansion and load balancing technology functions can help you avoid this problem.
8. Scalability and lower cost
With Fire Umbrella Cloud, most of your content is cached on edge servers, offloading your origin servers and reducing your overall bandwidth usage, reducing costs. Since the majority of traffic is routed through a CDN, your website can be managed and scaled more easily.
9. Higher security
No amount of content optimization, low latency, or high performance can protect your website from the latest security threats. Using a CDN that combines security and performance is the best option to increase your website's resiliency and ensure a fast and secure experience for your customers.
Fusion CDN has a built-in single-stack security platform, which combines WAF and API (WAAP) security, DDoS mitigation and advanced robot protection, and can provide the best speed, performance and elasticity when delivering applications on a global scale. Welcome to consult and understand.