Amazon Cloud Technology comprehensively explained the new opportunities of generative AI, and announced a number of measures to help enterprises accelerate innovation and sustainable development.
[Global Cloud Observation｜Hot Spotlight] At present, the overall scale of the global public cloud has grown sufficiently. Statistics from professional analysis agencies show that the total scale of the global public cloud market including IaaS, PaaS, and SaaS has exceeded 4,000 One hundred million U.S. dollars.
Although the overall scale of the global public cloud market is large enough, the competition among cloud vendors is intensifying. Among the TOP5 cloud vendors, there is no shortage of quietly deploying generative AI strategies, striving to build stronger and more comprehensive AI capabilities on the cloud.
After all, from the perspective of global economic development, generative AI is expected to promote global GDP growth of 7%, nearly 7 trillion US dollars. From the perspective of the development of global enterprises, generative AI can be applied to more than 60 scenarios in 16 business departments and address specific business challenges, bringing value of US$2.6 trillion to US$4.4 trillion to global enterprises.
Obviously, the innovation of each technological iteration will push the industry forward. However, the current generative AI is reshaping every industry with its unprecedented innovation, and the changes it brings are even beyond our current imagination.
Therefore, some friends in the industry asked: facing the world, all public cloud vendors and technology giants in the industry have invested in large-scale models and put them into industry practice, and even domestic technology companies have also launched industry large-scale models. Under such circumstances, can Amazon cloud technology still lead the trend in the era of generative AI?
According to the analysis of Global Cloud Watch, Amazon Cloud Technology will not only continue to lead the trend, but also help global and Chinese enterprises to fully release the potential of generative AI, guide enterprises to stimulate their innovation, and enhance their core competitiveness, which once again demonstrates its global public cloud Influence and status in the industry.
Strategic Foresight
Empowering enterprise digital innovation
As a leader in the global public cloud field, Amazon Cloud Technology's technological innovation and strategic development have a decisive influence on the entire cloud computing industry. Ten years ago, Amazon Cloud Technology brought the world's advanced public cloud technology to China, helping enterprises to innovate digitally, and playing a positive role in promoting the progress of China's entire cloud computing technology and industrial innovation and development.
In 2023, Amazon Cloud Technology ushered in the tenth year for the brand to enter the Chinese market. From introducing the world's advanced public cloud technology into the Chinese market ten years ago, to now empowering Chinese enterprises with the cutting-edge innovative technology of generative AI, ten years of journey, not forgetting the original intention, joining hands with partners, and building together, the China of Amazon cloud technology The new pattern is in full swing.
Interestingly, after two years, the Amazon Cloud Technology China Summit will return to the Shanghai World Expo Center in 2023. Although this time it seems to be different from the previous summit, there are new changes, bringing multi-dimensional forward-looking perspective sharing, but it helps The development path of "Chinese enterprises deeply cultivate local business, overseas global enterprises take root in the Chinese market, and Chinese enterprises go overseas to the world" remains unchanged.
Enabling digital innovation of Chinese enterprises must not be empty talk, and generative AI innovation technology must be implemented. In this regard, in order to help Chinese enterprises get started and implement generative AI applications faster, Amazon Cloud Technology has given five suggestions for the implementation of generative AI for enterprises.
First, find a suitable application scenario and a basic model suitable for the application scenario. In fact, there is no one basic model that can take all the world. Enterprises must choose a suitable basic model according to their actual application scenarios. The selection of the basic model needs to be realized. flexibility.
Second, building an enterprise's own customized model requires the enterprise to use its own private data and combine it with the basic model for training to ensure the security of its own private data and not be "absorbed" by the basic model.
Third, for general scenarios, on the basis of the basic model, create generative AI applications that are "out-of-the-box" for industry enterprises.
Fourth, give full play to the advantages of the cloud platform. As more and more enterprises build their own customized models on the basic model and put them into production, if they want to apply generative AI universally, they must rely on ultra-large-scale and A cost-effective cloud platform supports its continuous model training and reasoning training.
Fifth, integrate into the big ecology of generative AI, and use ecological resources to make up for the shortcomings of the enterprise's lack of generative AI talents.
Zhang Wenyi, Amazon's global vice president and executive director of Amazon Cloud Technology Greater China, said: "To deal with the engineering challenges of the last three kilometers of generative AI industry applications, we will help you get on the horse and send you a ride. Amazon Cloud Technology will work with partners to transform and quickly cultivate skills. , to help more enterprises generate AI applications from PUC to production, and bring innovations of business value."
At present, with its advanced technical capabilities in the fields of machine learning, artificial intelligence, and big data, Amazon Cloud Technology has jointly invested resources with enterprises in multiple industries to jointly carry out research, design, research and development, communication, and implementation support for innovative projects. Established joint innovation laboratories with Anker Innovations, Ctrip, and Thundersoft respectively.
It is worth mentioning that Amazon Cloud Technology is actively establishing the connection between start-ups and large enterprises, oriented towards the development of the field of generative AI, large enterprises have rich application scenarios and massive data, and start-ups have general technical models and even serve to improve large-scale Scale training and deployment efficiency provide tools. In this regard, both parties can easily complete the upgrade of specific scenarios with the assistance of Amazon cloud technology.
In fact, these five suggestions for the implementation of generative AI in enterprises are also specific strategic measures for enterprises to develop generative AI applications, and once again demonstrate the industry-leading value of Amazon cloud technology.
Not only that, relying on global technical resources, Amazon Cloud Technology has a forward-looking vision, long-term persistence and hard work, and actively promotes the digital transformation and upgrading of thousands of industries. The development in China in the past ten years has empowered enterprises to innovate digitally. Cloud computing has made an indelible contribution. In the next ten years, we will continue to lead the trend and continue to empower enterprises with digital innovation with the help of forward-looking strategies.
technology lead
Promote industry progress in an all-round way
Of course, every Amazon cloud technology summit will launch a series of technological innovations, and this summit is no exception.
Amazon Cloud Technology not only gave five suggestions for the implementation of generative AI in enterprises, but also continued to make efforts in the field of generative AI in the new era of intelligence from AI, large models to databases, and applied cloud technology more deeply. To the implementation of enterprise generative AI. Here, I have to mention Amazon Bedrock, Amazon SageMaker, PersentsLess, Recognition, Amazon CodeWhisperer, Trename and Inflince.
In fact, in the process of implementing generative AI enterprise applications, the most troublesome problem is how to flexibly choose a model that suits you. To this end, Amazon Cloud Technology launched Amazon Bedrock. Enterprises can not only flexibly choose the model that suits them, build applications more easily, but also ensure data security and privacy. Amazon Bedrock has a powerful feature that prevents any enterprise's private data from being used to train the underlying model and does not leave the enterprise's VPC virtual private network, thereby providing technical guarantee for the development of customized models.
In addition, what is even more surprising is that in the past six years, Amazon cloud technology has added more than 290 new functions and features to Amazon SageMaker. It can be seen that its focus and professionalism, as well as its persistent and innovative spirit. As a machine learning service flagship product of Amazon cloud technology, Amazon SageMaker shortens the time for customers to enrich data sets, train geospatial models and visualize the results from months to hours.
Maybe seeing this, you will say that many cloud vendors in the industry have launched cloud services related to machine learning. As far as cloud service product positioning is concerned, as long as cloud vendors can launch it according to their own technical capabilities, however, whether a cloud service is easy to use is another matter. Of course, Amazon Cloud Technology cannot be allowed to evaluate itself here, and this issue can be analyzed from two perspectives.
One is to see how the industry analysts evaluate it. In the "2022 Asia-Pacific (excluding Japan) AI Lifecycle Software Tools and Platform Vendor Assessment" report released by IDC, Amazon SageMaker was selected by IDC for its powerful functions, continuous improvement of delivery capabilities, and its leading edge in maintaining open source. Included in the leader camp, and located in the best vantage point in the picture, and has a clear distance from Google, IBM, Microsoft, etc.
The second is to see how users evaluate. According to You Yang, founder and chairman of Luchen Technology, Amazon SageMaker has greatly helped users reduce costs. Luchen Technology's deep learning system Colossal-AI is deeply compatible with Amazon SageMaker, which can integrate the A large model achieves a significant reduction in training costs while improving training speed. Globally, the Colossal-AI+SageMaker solution has gained dozens of customers. For example, the large model of 7 billion parameters in Arabic was trained through the Colossal-AI+SageMaker solution, and it has been deployed to many devices in the Arab world.
In recent years, out-of-the-box use seems to have become the mantra of all cloud vendors. However, in order to further reduce the threshold for enterprise generative AI applications, Amazon Cloud Technology provides a series of "out-of-the-box" cloud services in the field of machine learning. For example, PersentsLess, which can build a personalized recommendation system, realizes image comparison and recognition Recognition, etc. In the field of generative AI, as an AI programming assistant, Amazon CodeWhisperer can generate code suggestions in real time according to the developer's natural language instructions through the embedded basic model, greatly reducing the heavy work of developers and improving the efficiency of work production. During a productivity test we conducted during a preview of this product, participants who used Amazon CodeWhisperer completed tasks an average of 57% faster and had a 27% higher success rate.
In addition, Amazon Cloud Technology has accumulated more than five years of experience in self-developed Trename training chips and Inflince reasoning chips. Trename chips can save customers up to 50% of training costs, and Inflince chips can provide ultra-high-speed connections between chips. Increase the cost performance of inference by 40%.
Not only that, in the field of generative AI, Amazon Cloud Technology insists on all-round technical leadership. While empowering the digitalization of the industry and promoting the progress of the industry, it has also been focusing on safety and compliance to consolidate the strong backing for the healthy and orderly development of the industry. Zhao Fayi, Minister of Midea International Global Services, said that Midea Group has about 200 subsidiaries, 35 R&D centers and 35 major production bases around the world, with business covering more than 200 countries and regions. In order to quickly improve the level of overseas customer service and improve customer satisfaction, the global customer contact center construction project will be officially launched in 2022. Relying on Amazon cloud security tools, Midea Cloud call center meets the data security management compliance requirements of various countries and ensures the privacy and security of end users. After adopting Amazon Connect, Midea Group's cloud call center implementation time was reduced from months to weeks. At the same time, after the call center is cloudified, the agents are not restricted by the workplace, which greatly reduces the operating cost of the call center. As of May 2023, it has been deployed in 10 branches in 9 countries and regions around the world.
Zhang Nan, President of Feishu, also said that Feishu and Amazon Cloud Technology also have a lot of cooperation and are mutual customers. As an advanced collaboration and management platform serving global enterprises, Feishu regards stability, security and compliance as life. The overseas version of Feishu Lark is all deployed on Amazon Cloud, especially in terms of compliance. Amazon Cloud provides 143 security standards And compliance certification, as well as more than 300 security and compliance services and functions, provide strong support for Lark's compliance, and the cycle of compliance certification has also been greatly shortened.
At present, the infrastructure of Amazon cloud technology has obtained security and compliance certifications in various regions of the world, and it is regularly updated and iterated by thousands of global compliance third-party verifications. Amazon Cloud Technology and global partners have built a large ecosystem of security and compliance solutions, including solutions ranging from consulting services to infrastructure, applications, data security, compliance, and recent cross-border data access.
It can be seen that Amazon Cloud Technology continues to lead in technological innovation and development, emphasizing the promotion of industry progress and the strategy and emphasis on security compliance. It is also one of the few cloud vendors in the industry, empowering digital innovation for enterprises, especially for enterprises going overseas. Development brings very important industry value.
Walking in the same path
Building a successful digital future together
Undoubtedly, whether in the global market or in the Chinese market, as a leader in the public cloud field, Amazon Cloud Technology faces obvious competition. For the cloud vendors ranked second, third, fourth, and fifth, who wouldn't want to grab the top spot?
For this reason, in the face of increasingly fierce competition from cloud vendors, Amazon Cloud Technology has always adhered to an open ecological partnership with partners, helping partners succeed, and Amazon Cloud Technology also succeeds.
At the moment when real numbers are integrated, Amazon Cloud Technology pays more attention to business resilience to help users and partners succeed. To this end, Amazon Cloud Technology has released four new measures for users and partners at the same time.
First, in order to comprehensively help start-ups accelerate their development, Amazon Cloud Technology released a startup accelerator.
The second is to join hands with partners to help manufacturing companies efficiently build cross-border e-commerce channels and expand overseas business. Amazon Cloud Technology launched the Zhihui Overseas Plan.
The third is to cooperate with various partners in the upper, middle and lower reaches of the industrial chain to help intelligent vision enterprises in their journey of network connection and intelligent upgrade. Amazon cloud technology has launched the intelligent vision innovation acceleration plan.
The fourth is to cooperate with partners to provide enterprises with more applications and tools needed to build sustainable development, and to help enterprises achieve sustainable development in an all-round way. Amazon Cloud Technology launched the Sustainable Development Partner Program.
In this regard, Zhang Wenyi, Amazon's global vice president and executive director of Amazon Cloud Technology Greater China, proposed to help customers continuously build sustainable development capabilities from three aspects: cloud birth, cloud governance, and cloud creation. This idea is very worthy of reference and learning from the industry.
Today, when digital technology empowers the transformation and upgrading of thousands of industries, enterprises are thinking about how digital technology can help sustainable development become the focus of the industry. So, how does Amazon cloud technology help enterprises build sustainable development capabilities from the cloud?
One is Yunsheng, the cornerstone of innovation, which is called Yunsheng. Digitalization drives enterprise revolution and development, but for sustainable development, its foundation still needs solid infrastructure support. Amazon cloud technology builds a sustainable cloud infrastructure, continuously creates a highly available infrastructure, continuously innovates server equipment, improves cooling data center solutions, and reduces energy and water use.
The second is cloud governance, cloudification continues, and quantitative governance is called cloud governance. The key to digital success depends on the level of corporate digital governance, so as to build digital sustainability. To this end, Amazon Cloud Technology provides customers with tools and best practices to help them achieve the sustainability of cloud applications, such as using the carbon footprint tool to help customers understand the carbon emissions of their cloud applications and quantify the entire life cycle of the application. Changes in carbon emissions, and then use best practices to optimize the application architecture to minimize the carbon emissions of cloud applications.
The third is cloud creation, energy saving and emission reduction, and cloud number innovation, which is called cloud creation. Data is the core driving energy conservation and emission reduction for enterprises. Whether it is in carbon emission management, clean energy replacement, energy utilization optimization, or enterprise ESG report generation, the cloud has the ability to provide large-scale data collection, integration, and analysis, which can provide It provides a basis for energy conservation and emission reduction for enterprises and helps enterprises customize energy conservation and emission reduction plans. Amazon cloud technology provides digital solutions to empower the industry to achieve the goal of double carbon.
Throughout the public cloud industry, strategies such as integrated and open ecology are mostly seen in the media. However, Amazon Cloud Technology pays more attention to the resilience of business development. With the forward-looking strategy of taking precautions, it cooperates with partners and walks in the same direction to achieve business rapidity in the digital development process of enterprise users. Landing, thus, jointly building a successful digital future, highlighting the value of Amazon cloud technology's ecological leadership.
summary:
Leading the trend, the future is visible
From the analysis of industry leadership, technology leadership, and ecological leadership, Amazon Cloud Technology has always been at the forefront of the global public cloud industry. With long-term accumulation and continuous innovation, coupled with the accumulation of global cloud technology practices, Amazon Cloud Technology is becoming Join hands with global ecological partners and users, as well as Chinese partners and users, to jointly build a new pattern based on the cloud, so that everyone can deeply feel that "the digital future is visible".
On the one hand, continue to give enough confidence to the cloud computing industry, Amazon cloud technology has maintained a steady pace of development. Whether it is the technical iteration of cloud infrastructure or the business development for user safety and compliance, the cloud atmosphere brought by Amazon cloud technology is always full of confidence, so that more partners and users can feel the stability of the cloud. So far, Amazon Cloud Technology is also a cloud vendor with revenue and profit performance in the global public cloud industry. It has been imitated and cannot be surpassed.
On the other hand, with an open mind, Amazon Cloud Technology continues to consolidate the implementation of the three major strategies in China, that is, "Chinese customers deeply cultivate local business, overseas global customers take root in the Chinese market, and Chinese customers go overseas to the world". Facing the development trend of AIGC, Amazon Cloud Technology still insists on its own innovation position with the advantages of its own technology, products, solutions and services, leads the development trend of global cloud technology, and builds a new blueprint for AI and cloud.
While leading the trend and foretelling the future of AIGC, Amazon Cloud Technology has given the industry the impetus to implement AIGC. This force will also accelerate the opening of a beautiful new chapter for Amazon Cloud Technology in the Chinese market.
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[Global Cloud Observation｜Global Storage Observation｜Amin Observation｜Technology Explanation] Focus on the analysis of technology companies, use data to speak, and show you how to understand technology. This article and the author's reply only represent personal opinions and do not constitute any investment advice.