The second day of the 2023 Amazon Cloud Technology China Summit will continue! Today, Chen Xiaojian, product general manager of Amazon Cloud Technology Greater China, pointed out in his keynote speech "Focus on Innovation, Get Rid of Infrastructure Constraints" that cloud services are the key productivity that supports digital innovation. In the current environment where generative AI technology is exploding, Amazon Cloud Technology helps customers in global business expansion in an all-round way through extensive and in-depth infrastructure services and functions, and realizes innovation and change under the wave of AI.
Dr. Matt Wood, Vice President of Global Products at Amazon Cloud Technologies, also shared at the summit how to unlock the core value of generative AI and practice the generative AI methodology.
The outbreak of AI technology drives the demand for computing power to blow out
Amazon cloud technology provides comprehensive and in-depth computing power support
AI and machine learning technologies have already penetrated into many innovation scenarios. Today, the trend of generative AI brings new business opportunities and efficiency improvements to enterprises, such as text and image generation, code generation, and so on. There is no doubt that generative AI has become the most concerned innovative technology at present, and the explosion of AI technology directly promotes the demand for computing power resources . In the face of many challenges, Chen Xiaojian, product general manager of Amazon Cloud Technology Greater China, shared at the meeting how Amazon Cloud Technology can rebuild your application by providing a wide range of services and functions.
01
Launched self-developed chips to achieve higher cost performance
Since the launch of Amazon Nitro, the first self-developed chip , Amazon Cloud Technology has accelerated the creation of "chips". While the entire computing instance has become more and more complex and more powerful, it has continued to focus on technological innovation and improve product efficiency.
In general, Nitro has done three things. First, it is a highly lightweight virtualization; second, it realizes the isolation of data communication and storage at the network level; third, it realizes hardware-level encryption. With Nitro, the security of the entire instance application of EC2 is greatly enhanced, each unit can develop independently, and it also ensures the stability of all EC2 instances. The latest generation of Nitro V5 chips has significantly improved performance compared to previous chips, including faster forwarding rates, lower latency, and a 40% increase in performance per watt.
Amazon Cloud Technology has also launched Graviton, a general-purpose processor chip based on ARM architecture . Graviton has reached 3E. Compared with the previous Graviton products, Graviton3E has 25% higher computing performance, 2 times higher floating-point performance, and 2 times faster encrypted workload performance. ; Graviton3E pays special attention to the performance of vector computing, which has increased by 35% compared with the previous generation. This performance boost is especially important for applications like HPC high-performance computing.
In practical applications, Formula One uses Graviton3 to run aerodynamic simulations, which can develop a new generation of racing cars 70% faster than before, and the pressure loss of racing cars can be reduced from 50% to 15%. Since the loss of pressure drop can make it easier for car owners to overtake, car fans can bring more fights on the field. F1 has collected more than 550 million data points through more than 5,000 single-car and multi-car simulations to help them optimize the next generation of racing cars. According to Formula One, “Graviton3 has resulted in 40% faster system performance, enabling simulations to be run overnight and results available the next morning.”
02
Elastic computing and storage combination to meet abundant computing demands
Amazon cloud technology provides more than 600 different computing instances: various peripheral services from processors, storage, and networks can be well combined with computing, and form rich and flexible computing instance resources in the form of building blocks to meet multiple needs. different computing power requirements.
In addition to self-developed chips, Amazon Cloud Technology also provides up to eight storage levels, and you can find a suitable storage level for both hot and cold data. Amazon S3 Intelligent-Tiering's unique fully automatic storage intelligent tiering technology has saved more than US$1 billion for global users.
In practical applications, Amazon Cloud Technology provides Weta Digital, the world's leading comprehensive visual effects company, with a series of services from infrastructure computing resources to cloud production stacks and machine learning stacks. Weta Digital uses a large number of computing instances including GPUs, and Spot instances also provide it with very strong scalability and good cost performance. "Avatar 1, it took us 14 months to see the first frame, and for Avatar 2, in eight months, we had 3.3 billion thread-hours in the cloud," Weta Digital said.
03
Serverless architecture simplifies operation and maintenance management
Is it enough to have a variety of chips and a highly scalable resource supply? Users also hope to reduce the complexity of cloud operation and maintenance. Amazon Cloud Technology provides users with a third weapon, Serverless.
Since Amazon Cloud Technology released Lambda in 2014, it has successively released more than 105 new serverless technologies, including: Lambda SnapStart, which solves the problem of cold start of Java applications, and Application Composer, a visual editor, etc. Users can choose different elasticity and computing granularity according to the type of application. For general computing, maybe they only use EC2. Of course, they can also use ECS or EKS like container orchestration. If you need an extreme elastic change capability , Amazon cloud technology has Fargate and Lambda that can provide products with extreme elasticity and extreme cost performance.
In practical application, Second Dinner adopts the serverless architecture of Amazon Cloud Technology to develop and build a digital card game "MARVEL SNAP" based on Marvel IP , which will become popular all over the world in 2022. The entire game does not use any EC2 computing instance or container, and is all implemented by an event-driven architecture, which not only helps users save costs, speeds up application development, but also reduces security risks.
Aaron Brunstetter, Vice President of Engineering at Second Dinner, said, "We've run and maintained a lot of games before, but from a technical standpoint MARVEL SNAP is without a doubt the smoothest and most successful game we've ever run. This is precisely because we chose Amazon cloud technology." Ultimately MARVEL SNAP launched without a single backend error event, which is unheard of in the gaming industry.
Looking at the global layout
Amazon Cloud Technology Empowers Enterprises to Meet New Opportunities
Global layout has become an important development strategy for many enterprises. As of today, Amazon Cloud Technology has 99 availability zones in 31 regions around the world, covering 245 countries and regions, helping enterprises achieve global deployment in all aspects.
01
Ubiquitous computing support enables innovation to reach every corner
In most cases, the public cloud availability zone of Amazon Cloud Technology can meet most requirements; but when there is low latency, high local data processing, or data residency due to legal compliance, Local Zones and Wavelength can be used , Outposts, edge computing or IoT, SnowFamily to solve diversified network requirements.
These products can extend Amazon's cloud technology infrastructure to almost any data center or user's on-premises facilities, providing a truly consistent hybrid experience.
Customer Success Stories
OPPO's mobile phone business is spread all over the world. They have hundreds of VPCs on the cloud and local resources that need to be connected, and each country has different security compliance requirements, which also increases the difficulty of global networking. OPPO hopes that the global business will operate independently, regional compliance and autonomy, and unified management at the same time. After using Amazon Cloud Technology's Cloud WAN wide area network service, OPPO can connect to Amazon Cloud Technology through a local network provider, and can establish its own private network covering the world in minutes through the central control panel and network policies. With the complete network view, OPPO can intuitively understand the health, security and performance of the entire network.
02
Highly reliable cloud infrastructure to facilitate rapid deployment of reliable systems
In an application, all functional blocks may fail. Although the occurrence of risks cannot be completely avoided, the degree of risk is generally controllable. Amazon cloud technology adopts cellular architecture design in most services, divides the system into multiple cellular units, and reduces the impact on the overall system when a failure occurs by controlling the explosion radius. The idea of random sharding further optimizes the cellular architecture to minimize the impact of failures.
In addition to service design ideas, Amazon Cloud Technology also uses various operating models and deployment mechanisms to ensure the elasticity of the cloud. For example, through the service responsibility model, the responsibility range between cloud service providers and customers is clearly defined to ensure that customers can enjoy the benefits at any stage. Control over the code and programs written.
Customer Success Stories
Nasdaq is the world's leading stock trading market, and the capital market has very strict requirements for the entire infrastructure. Generally, the capital trading market has very high requirements on network reliability and network delay. Nasdaq uses Outposts to configure Equinix NY11, the main data center in Carteret, New Jersey. This is the first private local area in the capital market industry. It provides a strong guarantee for the expansion of the capital market with its ultra-low-latency edge computing function.
03
Taking into account compliance management and service optimization to ensure global business compliance
Amazon cloud technology meets the compliance requirements of almost all countries and regions in the world, such as biomedical, federal certification, and high-standard financial compliance requirements such as HIPAA, FedRAMP, and PCI, to ensure the maximum potential of customers' innovative businesses on a global scale Security and Compliance.
Customer Success Stories
Anker Innovations, a consumer electronics company, has focused on innovation in recent years and has established more than billions of loyal users around the world. At the summit, Dr. Xin Zuo, Chief Information Officer of Anker Innovations, shared the intelligent application of Anker Innovations' three business innovation directions, as well as services such as Amazon Cloud Technology EKS, Lambda, EC2, S3, SageMaker, Personalize, etc., for Anker Innovations in modernization. Strong support in application, business innovation and other aspects.
In recent years, Anker Innovations' global business has spanned Europe, America and the Middle East. Amazon Cloud Technology has provided sufficient guarantee and support for Anker Innovations business system security compliance, high availability, and global deployment.
Unlock the Core Value of Generative AI
Practice Generative AI Methodology
In the past six months, "generative AI" has become an important tipping point. The massive proliferation of cloud data, the availability of highly scalable computing power, and advances in machine learning have brought it to the fore. In this regard, Dr. Matt Wood, vice president of global products of Amazon Cloud Technology , shared Amazon Cloud Technology's ideas, services, products and concepts around generative AI at the summit, helping everyone unlock the core value of generative AI and practice generative AI. Formula AI methodology .
Dr. Matt pointed out: Amazon firmly believes that generative AI is reshaping all walks of life . We are currently in the earliest stages of its development, a new era of "discontinuous change". Similar to the nature of the early Internet, generative AI will also gradually unleash innovations beyond traditional boundaries, bringing us into an unprecedented era.
Unlocking the Core Value of Generative AI
So, how to seize the opportunity and fully release the core value of generative AI? Dr. Matt proposed Amazon cloud technology's response strategy:
Leverage state-of-the-art base models to build stunning generative AI applications;
A secure and private environment for customizing these models with private data;
Low-cost, low-latency technology with purpose-built machine learning infrastructure;
Eliminate heavy lifting and increase efficiency with professional code generation tools.
Dr. Matt introduced that in the past ten years, Amazon has been deeply involved in fields such as machine learning and cloud computing, hoping to provide technology to everyone. In order to better realize the value of generative AI, Amazon Cloud Technology has launched a new Amazon Bedrock , which can help users realize the basic model of data through serverless API without having to manage the corresponding infrastructure; at the same time, it is also useful for development Code generation service provided by people: Amazon CodeWhisperer, based on machine learning , can build applications faster and more safely, and provides builders with tools written in natural language to help teams complete tasks efficiently and with high quality.
Practice Generative AI Methodology
The starting point for generative AI is data , which is critical to all organizations. In this regard, Amazon Cloud Technology has always implemented the cloud-native data strategy to help customers achieve higher internal efficiency.
The core characteristics of a cloud-native data strategy are:
1. Comprehensive - provides a toolset suitable for any use case;
2. Integrated - easily connect all data;
3. Governed – end-to-end data governance.
Based on this, Amazon Cloud Technology provides the world's leading cloud database services of all categories: comprehensive Serverless analysis services, Amazon Aurora, a relational database management system specially designed for the cloud, Amazon EMR for big data processing, and data warehouses Amazon RedShift, combined tools can better and fully allow users to enjoy easier-to-use services.
Finally, Dr. Matt proposed a practical methodology for generative AI:
1. Build on a data strategy;
2. Safely implement a wide range of experiments;
3. Customize the model for the demand scenario;
4. Join hands with Amazon cloud technology to explore infinite possibilities;
5. Select the scene, set off immediately, and build the future!
Dr. Matt quoted a famous quote from "the father of cyberpunk" William Gibson, expressing the relationship between us and the future: The future is here, it's just not evenly distributed yet.) . At present, generative AI is in the early stage of development, and all opportunities, ideas, and entrepreneurial ideas are developing with each passing day. Therefore, organizations and enterprises should give full freedom to launch new products and functions, and pursue and grasp the strategic opportunities of new categories.
Amazon cloud technology will consistently move forward side by side with everyone, and is committed to providing better technologies, products and services. We are willing to join hands with more partners to make the insights of data clearer and make the prospect of generative AI more open.
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