Since the rise of the metaverse concept, many domestic Internet manufacturers have participated in it. In addition to in-depth deployment in professional technical fields such as blockchain, artificial intelligence, image processing, and cloud computing, they have also expanded their own capabilities through large-scale investment or acquisitions. Metaverse game map. Around this emerging concept, a practice of production, learning and research is unfolding.
Since the end of last year, good news about the development of the metaverse industry has come from the regulatory side. Beijing, Shanghai, Guangzhou, Zhejiang, Shenzhen, Henan and other provinces and cities have issued relevant development policies for the Metaverse.
In Shanghai, the "Action Plan for Cultivating the "Metaverse" New Track (2022-2025)" (hereinafter referred to as the "Plan") clearly states that it is necessary to develop meta-games and support the use of cloud rendering, artificial intelligence, Blockchain and other technologies, R&D and production of programmable and re-development game products. At the same time, focus on cultivating a group of original meta-games with strong brand appeal and international competitiveness.
In addition, companies that mainly focus on the game business are also gradually joining the metaverse track based on their original advantages such as their existing IP reserves and technology accumulation.
For example, Mihayou, one of the "Four Little Dragons" games in Shanghai, who holds IPs such as "Yuanshin" and "Honkai Academy", has established the metaverse brand "HoYoverse" in Montreal, Los Angeles, Singapore, Tokyo and Seoul. office to conduct business. In terms of underlying technology, MiHoYo and Ruijin Hospital established the "MiHoYo Joint Laboratory of Brain Disease Center of Ruijin Hospital", with the main research direction including brain-computer interface. In addition, according to media reports, MiHoYo also established an AI scientist team Anti-Entropy Studio to explore further breakthroughs in artificial intelligence technology.
Also headquartered in Shanghai, Heshu Group's [Legend of the Northern Wilderness] and [Origin of Mountains and Seas] and other metaverse mobile games have been continuously developed and upgraded by the technical team, and a large number of 3D and AI technologies have been integrated to integrate virtual images and scenes. , to create a number of virtual content sections, while constantly providing players with a refreshing experience, entertainment and business are mutually dependent, allowing members to feel the immersive experience and interaction from real life. As the metaverse game section disclosed this time, it is also a key research and development content of the technical team. Compared with traditional games of the same kind, the emergence of [Legend of the Northern Wilderness] and [Origin of Mountains and Seas] adheres to the concept of the metaverse, and has made higher-level improvements in terms of graphics and competition. Judging from the evaluation, users have given high praise to the game screen and game experience.
Beijing-based Perfect World responded to investor questions on an investor platform, stating that the group’s listed companies and non-listed business segments will promote the layout and exploration of metaverse in their respective fields, and release corresponding job demands. The listed company is based on the direction of the main business game content production, and orderly promotes the implementation of metaverse-related business plans. Taking the game products that have been launched so far as examples, Perfectly mentioned the client game "The World of Jade Immortals" and the mobile game "Magic Tower" developed using the UE4 engine.
CMGE, located in Shenzhen, will rely on the IP of "Legend of Sword and Fairy", and strive to create a metaverse of the IP of Sword and Fairy. The Guofeng Metaverse platform "Sword World", which will be launched this year, aims to create an open world game of "Sword" with freedom of consumption, transaction and entertainment.
A game with the label of "Metaverse" has two essential differences from the operation mode of traditional games. At present, most of the officially launched games with metaverse tags in China may only have one or two related elements such as social and economic systems, and the other parts are no different from traditional games.
Compared with traditional online games, metaverse games can theoretically have any elements created by players that can be "priceable" and "negotiable". For domestic manufacturers, how to realize commercialization in long-term operation is also a question worthy of in-depth consideration.
The strong financial attributes of the chain game itself, combined with its decentralized characteristics, also make it a key regulatory object in the Metaverse industry. Although as an important entrance to the metaverse, games have always been highly anticipated by the industry as a key form of implementation, but how far are we from the metaverse game world that truly realizes highly immersive users, complete functions, and mature technologies?