According to US media reports, the iPhone 14, which was released less than a year ago, has been complained by many users on the Internet, saying that the battery performance of the iPhone 14 decays too fast, and only 90% of the battery capacity is left in less than a year. Such a fast decay rate can be described as the fastest in history. quick.
The battery life of the iPhone is inherently worse than that of Android phones, because the battery capacity is too small. Compared with the battery capacity of Android phones generally exceeding 4500mAh or even 5000mAh, the battery capacity of the iPhone 14 is only more than 3000 mAh. Millions of iPhone14Pro max, and it is too expensive and bulky, so most consumers choose the more affordable iPhone14, these consumers can only endure the short battery life of the iPhone14.
The rapid decline will further affect its battery life, which will force users to replace the battery, and the iPhone battery replacement price is very expensive, more than 600 yuan, which has become a major source of profit for Apple. There is reason to suspect that Apple may be aware of the iPhone battery The problem of recession, thereby prompting users to replace batteries, brings revenue to Apple.
The profit of the battery replacement business is very high. The replacement battery of an Android mobile phone is generally around 100 yuan, which means that the battery cost is relatively low, while Apple’s battery replacement price is six times that of an Android mobile phone. This profit makes Apple very happy and has enough motivation. prompting it to tempt the user to replace the battery.
In fact, Apple has always shown a greedy nature for profits. A few years ago, Apple stopped providing charging accessories for users on the grounds of environmental protection, prompting users to buy chargers at their own expense. Apple’s lighting chargers cost as much as 149 yuan. The price of the type-C charger of Apple is only tens of yuan, and there are many accessories such as AirPods. These accessories bring Apple tens of billions of dollars in revenue every year, and the profits are very rich.
In addition to the accessories business, mobile phone repairs can also bring huge profits to Apple. For example, Apple’s official battery replacement costs more than 600 yuan, and the official iPhone 14 screen replacement price starts at 2,298 yuan. These expensive repair prices also bring Apple a lot of money. profits.
In order to ensure that consumers go to Apple for official repairs or purchase official accessories, Apple has adopted encryption measures. If you do not buy the official lighting data cable, you may not be able to charge it. It can be seen that Apple has taken great pains to make profits. Under such circumstances, of course there is reason to suspect that Apple has not done a good job in terms of batteries.
These practices of Apple are basically measures taken after the current CEO Cook took office. Although these measures have been complained by users, Apple has persisted. This has also promoted Apple's profits under Cook's management. Apple's As a result, the market value has soared to 3 trillion US dollars, making it the company with the highest market value in history.
The industry believes that Cook does not have the innovative ability of Jobs, but it cannot be denied that Cook is a successful business operator. After all, Apple under his leadership has continuously created impressive performance. There are few corporate CEOs in the global market who can achieve such achievements. can do it.
However, some people think that Cook is just eating the legacy left by Jobs. The lack of innovation makes it difficult for Apple to take on the heavy responsibility of being an innovation leader in the mobile phone industry. In recent years, some technologies of the iPhone have even been adopted by Android phones first and then later Introduction, Apple, which has lost its innovative appeal, is to increase its performance by continuously increasing iPhone models. From one iPhone per year in the Jobs era to four iPhone 14 models, the industry speculates that this year's iPhone 15 is more likely to reach five models.
Although there are 4 models of iPhone 14 in 2022, they failed to break the sales record of iPhone 13. This once led Apple’s board of directors to ask Cook to resign. Affect iPhone sales.