boss i know

 

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Cultivation

The function of cultivating the mind is to guard against the passing of time, not to be restricted by wealth, and in the end it will swell and die.

A snake swallows an elephant, he dies or dies.

Name things disturb my heart

All your actions are driven by concepts. From life to study, to work, to start a business, all our thoughts, decisions and actions are driven by various concepts.

You have to work hard to earn money to buy a house because the concept of "house = success/face/belonging/social respect" is driving you.

If you like famous brands and bags, it is because the concept of "branded bags = face/success/strength" is driving you.

Do you have a way to buy ten or even dozens of dollars of water for this one dollar, and make people willing to pay for it?

Concept packaging.

A special water for coffee is released for those who like coffee, a special water for making tea for high-end people who like to drink tea, a special water for babies for babies, and a special water for children’s health for children.

Special water for babies and special water for children should focus on health, because what mothers are most afraid of is the baby’s health problems.

For those who make coffee and tea, it is necessary to focus on taste, quality, and taste, because what they are after is taste.

What are the super "big discounts" such as Singles' Day and Double Twelve, as a member of the general public, are you very moved?

But what is the result of your impression?

Usually, the original plan is to spend only 500 yuan this month. As a result, on Double Eleven/Double Twelve, 1,000 yuan and 2,000 yuan are gone.

Divinity is Conscience, Humanity is Value Exchange

Who are you thinking about?

Is it for your own desires to be more satisfied, or do you really want to do things, full of the heart of accomplishing others, the success of customers in the world, your family, and those around you.

I started out for desire (profit), and profit comes from customers (people's hearts), so I came here to reflect.

At the moment of death, all wealth and achievements are fleeting.

Going back to the fundamentals, how many people I have helped to achieve, how many people have been hurt and destroyed, and how many people I have harmed behind my back will all be reflected in your conscience in a concentrated manner.

The true self, all the thoughts that arise from the heart are divine thoughts, and they all pursue a feeling of not owing others in their hearts.

The essence of business is value exchange and divine karma. If you want to become a Buddha, all living beings will not become a Buddha, and I will not become a Buddha.

• Customers adore you today, making you famous, allowing you to live and survive, shouldn't you repay it?
• The team follows you today and entrusts you with his future life and the future of his family. Shouldn't you feed it back?
• When you come into this world, your parents gave birth to you and raised you. Your instinct of conscience should feed them back. If you have money, give some money. If you don’t have money, try your best to work harder. Be self-motivated and keep working hard so that your parents can feel at ease.
• Your family, your customers, your team and the group of people who follow you, are you worthy of the trust that others place in you, and you will know why you are successful today, because you are worthy of people more than you are sorry people .

The essence of divine karma is the mind, and the essence of mind is the connection with everything in the universe.

• The way of heaven: benefit all beings, benefit customers, benefit the team, benefit the family

Do you really need a big villa? Do you really need a luxury car?

To be honest, BYD is very good, 150,000 to 160,000 yuan, if you need one in your home as a means of transportation, is it necessary to buy a luxury car for the sake of face?

Don't be influenced by superficial ideas.

Contribute more value to customers and make better quality products.

Give your employees more money so that their parents can get more money during the Chinese New Year.

The rich prove themselves with their careers, and the poor prove themselves with consumption.

If you compare your salary with others, it means that you are a part-time worker yourself.

If you compare your academic qualifications with others, it means that you are a student yourself.

If you compare with others who has more cars, it means that your own business is not big.

If you compare with others who has more bags, it means that you are a consumer yourself.

How you compare yourself to others shows who you are.

Career comes from the invisible spiritual world.

Respect heaven and love people, put customers and people around you first, and maximize the interests of customers.

Don't touch the money, don't pass through my hands.

I am absolutely willing to share money with the team, because I have no intention of getting much for myself.

To make them happy is the core of a long-term career, whether the people who follow you have benefited or been saved.

Do not buy luxury cars, mansions, all kinds of luxurious offices, big meals, beauties, savings, private jets, yachts, luxury goods, except for the part of life that you must take and what you should take. All these money must be paid by customers, and the team cannot divide it. With so much money, the family members of the team have nothing to benefit from and cannot improve the quality of life.

Minimize all costs, give customers the best value at the lowest price, and provide ten times the value for one tenth of the price.
 

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Don't criticize others, it's me who suffers from me

Every matter and every problem is yours. Countless causes will work together to create a great cause, and a great cause will have a big reward, whether it is in wealth, family, or interpersonal relationships.

One is to go for a run or a walk in the park. It will make you feel better and treat the people around you better. Then everything will change and your karma will change. You have to pay it back.

The second is when you understand that everything is the result of what you planted, and the karma generated by you has been repaid, you will understand, I face it, I accept it, I pay it back, I admit my mistake, I surrender, I should, I don’t fight, I don’t Quarrel.

Fragment A:

• Wife: I'm sorry husband, I'm not good enough, I don't have much ability, I don't have the ability to make money, and I don't pay attention to my external image. I have a bad temper and no respect for you. I often yell at you and scold you at home. You are cheating now. I don’t think it’s all your fault, but more of it is my fault. If you feel that you can't live with me, we can get together and break up. I won't make trouble anymore, and I will grow myself. I don't care about you either. I give you freedom and I give you understanding.

  You said that, if you want to go, you should go. But after you tell me that, 80% of people will turn back.

  But that’s not what you do, you scold, you bastard, scold, scold, stalk, quarrel, hit the mistress, it hurts even more. So he didn't really want to divorce at first, but he really did. Who is right, are you right? Totally pick on others.

• Husband: Wife, although I have achieved something today, your contribution to the family is also indelible. Although you sometimes have a bad temper, or sometimes check this and that, I know it's more because I don't give you a sense of security. There are times when you don't care enough and it's my fault. Without you, my achievements today would not be what I am today. I want to treat you and this family well, and I hope you forgive me for my previous mistakes.

  She has a good temper, so can't you be subdued? I have to say - I give all the living expenses of the family, so you are just a child if you don't look at it? What a big deal. Are you tired of me? Ah, spending money indiscriminately and asking for it all the time, you are a useless person, paying this and that at home every day.

  Who said housewives are worthless.

The core of cultivating the mind is to admit mistakes and let the other party go, and you will find that the world is beautiful and happy.

The reason why these things happen is that one is that the lack of cultivation has magnified the matter, and the other is that the karma that has not been cultivated in the past has changed and changed today.

Every time you talk about your family, you vent your emotions with them, you are dissatisfied with real life, you cheat on customers, you cheat on the team, you are creating karma, and sooner or later it will be concentrated on you

Therefore, your heart should be soft, as soft as a child, not a person, but dust, you can admit your mistakes, you have so many shortcomings, why should you find fault with others.

If you can't return to your soft side in front of your family, team, and customers, you can't do business as a person.

• If an employee does something wrong, the leader still has to punish him
• But if the way the leader punishes is wrong, if he does too much, it means that the leader made a mistake, and he has to make up for it.
• Punish him because he was wrong, compensate him because I was wrong, not slap a candy

The way to get healing is not to vent your emotions, throw things, or complain, but to admit your mistakes.

After admitting your mistake, you will find that they love you, you are so important in their hearts, and they are so happy when you just give a little something.

At this time, you will be energetic, and your state will be different. At this time, you will not be alone and helpless when you are facing external career difficulties, because you have pretended to be a group of people.

I am most afraid that your career will be small, but the people around you, the team, and the partners are all hurt by you, and there is no one around you.

Don't live in a role, father, boss, leader is a role, you are not this role, you are just manipulating this role.

Your nature is the state of a 2-year-old child, your heart is a child, everything else is planted by the outside world, you don't have the lack of others (narcissism, sex, aggression, materialism, success).
 

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Long-lasting love, beauty, good eyes, good wife, heart

After a successful career, you will meet a lot of confession female fans, who are young, beautiful and have a good figure.

• But the more famous you are, the less you can touch, you will die

Then why are you still with that person, guarding this home?

Husband and wife have nothing to do with the love of husband and wife. The love between men and women is short-lived, while the love of husband and wife originates from the family love for the family, the children, and the parents of both parties, and then returns to the love of husband and wife. .

I will love my wife because I love my children, I love my parents, not because I love her purely.

Because you can't love only one person for a long time, which is not in line with human nature.

I meet a guy and get my hormones up, I meet a pretty guy and get my hormones up.

That person can satisfy your desires, is indeed beautiful, and is indeed good, but he cannot give you a home.

That kind of thing can't come back, can't come back, it's just some kind of family relationship, it can't be compensated by changing someone.

I'm with a beautiful woman today, and I still can't let go of my loved ones in my heart.

If I hurt my parents because of some pretty girl, I can't do it.

I can't hurt my child because of a pretty girl, I can't.

Although my desire loves that beautiful girl, my child is eternal in my heart.

But many people are divorced and get together with a beautiful daughter before they realize the Tao and understand what I'm talking about, but they can't turn back.

Even if you look back, your taste will change.

Rein in the cliff. Because it is not the same nature. Do you think it is your desire to love a beautiful woman deeply, or the deep love for your parents?

You can get a divorce, but I didn’t say that you can’t get a divorce, but you must understand that if you divorce, you will not harm the family members of both parties, the children, the ten-year companionship of your husband and wife, or the love between you.

But if it is said that because of a certain beauty, the elderly on both sides are injured, the children feel injured, and if they have no companionship for ten years, the children will not be allowed to see.

meaningless. Because that beauty brings a sense to her.

Although she is a wife of ten or twenty years, although she can't bring your senses, but he can nourish your heart, can you understand what I'm talking about?

After becoming famous, I can't be my original self in front of any girls today, but it's okay in front of your wife, you can do whatever you want.

Because she knew that I was like that before, so it was a kind of mood only in the family, it was a kind of love that exists for everyone.

The way of heaven is to serve the public, so your heart will be greatly nourished.

Why can a man with a successful career quit womanizing?

It's not how noble I am, nor is it that I'm not lecherous.

I can't make my heart calm, I can't let go of my wife and children, and I also like beautiful women, but when I'm with beautiful women, every minute I think about how my wife and children are doing today.

I don't want to abandon her. Although I can compensate her a lot of money, it is difficult to compensate her mentally. She used to have an enviable husband, but now her friends laugh at her. Such a powerful husband still leaves her.

I'm not saying I love my wife so much, but I can't let her go.

• You are responsible to your children, to the other half of your past
• If I get divorced, it will be difficult for me to remarry, because remarriage and love will be divided into two halves, which is unfair to both parties

Because of her company, she lived with me in a rental room worth 400 yuan, and she didn't complain about all the sadness along the way, but when there were some benefits, she was gone.

After becoming successful and famous, it’s not about changing your car, house, or wife. It’s wrong. What you want to change is your service, your product value, your thoughts, and you want to achieve more customers, more teams, and more people.

Although human nature is gloomy, divinity is always warm and soft.

Allow the existence of human desires (you can look at beautiful women), but don't do things that hurt people too much, and don't do things that hurt your conscience too much.
 

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Spiritual awakening is otherworldly

Birth, old age, sickness, death, and gain do not exist. This is just a human perspective. Am I equal to a bunch of parts in my body? You have a free soul.

In short, I am not a human being. I actually died a long time ago. I am just a soul who came to the world to experience the scenery here. If you don’t regard yourself as a human being, you will not have the lack of human beings (narcissism, sexuality, aggression, materialism, and expectations).

• Belief 1: I don't exist, have no concerns, enter ta, pass through ta. No longer looking, but experience, success or failure is experience.
• Belief 2: Follow the origin of the universe, the origin of the universe is great good, and the return of the gods means the awakening of all beings.
• Belief 3: The ultimate goal of this life is to make the entire ecology better, from parents, relatives to human beings, and the entire ecology of the earth.
• Belief 4: I'm not me, I'm just manipulating my character. Just like children come through their parents, not from them.
• Belief 5: Do things for the sake of the divine. I feel spiritually satisfied, respected, and thanked for doing this. Some people distinguish others, and those who know how to teach others.
• Belief 6: The pursuit of great good is to make the whole ecology better.
• Belief 7: The morality I think is not the private virtues of Confucianism (trust, loyalty, filial piety), but growth. You can make the whole ecology better, from parents and relatives to live a good life, to the progress and civilization of human beings and the entire ecology of the earth.

If others say you two words, you can't bear it, and if you are betrayed by others, you will feel sad.

As long as you don't stand in the human dimension, it's nothing, and things related to yourself are nothing, because I don't exist.

It is the matter with the next ten years and with sentient beings.

With all these things you have, you are exhausted, how can you make greater things, because there is no space in your heart.

The reason why you can't accept the betrayal of your other half and you are particularly concerned about a sports car is because deep down in your heart you don't feel that you can have a better one.

If you think you will have a better car in the future, result, girlfriend.

That wife cheated, so goodbye, you don’t feel bad at all, you will only get better if you leave, you don’t have to look for it, it’s someone else looking for you.

So why can you feel that your future is bright?

Because you exist with the Tao, you exist with all beings, you have the seeds of the Tao, and you can sow them wherever you go.

Then how do we enter the Tao?

• One is extreme altruism, providing value for all beings
• The second is to grow continuously. Good people will not be rewarded, but strong people will be rewarded
• The third is to cherish your own desires and feel the overwhelming power

Risk is not the scariest thing, but not cherishing one's own desires is the scariest thing.

I am not short of time, but I am short of opportunities, and even less of the desire to risk my life for a slim chance.

If you don't value your desire this time, you give up. The next time you don't cherish your desires, you give up again.

Slowly you get used to giving up. Gradually, this person loses energy, and there is no possibility.

The people who treat themselves best in this world are always those who cherish their own desires and dare to make sacrifices.
 

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Research

Materialistic, no research, no right to speak.

Before making a decision, there must be a lot of research, study, inspection, and analysis.

Whether it is a major decision or a small decision, this line of thinking will not change. The only thing that has changed is the amount of information. For a big decision, you need a lot of information, for a small problem, you need a little information, that's all.

If you don’t have an in-depth, meticulous, patient, and research mind, no matter how many so-called thinking methods and routines you learn, all you will get is routines.

Do you know the habit of doing information research in advance and drawing conclusions after analysis?

Even if the other party only expresses a small point of view, you will carefully confirm with the other party: Is this what you mean? Can I understand what you said XXX in this way? Do you say this because of any interesting stories or experiences that happened to this matter before? Do you know any
other insider gossip on this topic? …This is a communication posture of information collection and research.

I haven't done well myself, so it's not good to talk about love. It must be that she often quarreled with her partner.

deep thinking

The most critical factors that determine your restoration of the truth of things: information and data.

• Thinking supported by accurate and comprehensive information
• Intelligence is more important than strategy and tactics
• Ignore emotions, subjective positions, morals and morals

Second, our world is ultimately the result of the interaction between people and between people and the environment.

• Will, trend, timing, resources, planning

First of all, do a basic qualitative analysis of human will: benefit.

• Merits: money, power, sex, power
• Vanity: Fame, face, honor, respect, sense of belonging, sense of accomplishment, curiosity, responsibility, mission, morality, aggressiveness, coolness

Secondly, the role played by the protagonist has different demands for different roles.

• Leadership: power, performance
• Employees: wages, respect
• Parents: Raising children to become talents and a sense of accomplishment

By following the role identity backwards, you can get the will behind it.

You are impatient and work hard, but you have been slow to get promoted, while those who flatter their horses, make small reports behind their backs, and give gifts through the back door will be promoted the fastest.

We start from the role of the leader and work backwards.

As for the leadership role, what will he care most about?

It is the stability of power. In his position, as long as the stability of this power can be guaranteed, his interests can be basically guaranteed.

As for a low-level employee, no matter how capable he is, it can only be said that this is the most beneficial to the company's profits, but it must be of great benefit to the stability of your leadership's power?

Not necessarily, you must know that the interests of the company CEO and the company are not 100% consistent.

However, for leaders, the most outstanding advantage of flatterers is that they are obedient and easy to use.

And he may often make small reports of others, just acting as the leader's intelligence agent. These are definite and visible favorable factors for the stability and security of leadership power.

Therefore, although you are excellent, but not so good that the company cannot operate without you, there is a high probability that those whose business ability is not much worse than yours, but who know how to build a good relationship with the leader than you are preferred. Get promoted.

If you have a stronger character, if you slam the table and lift the stool with the leader if you disagree, the stronger your ability, the more unfavorable it will be for you.

Because at this time, in the eyes of the leader, your ability is like a wild horse that he cannot control smoothly. This is a direct challenge and threat to his leadership. In this case, it is more difficult to get promoted.

After knowing the truth of this game, you are not asked to imitate other people's flattery.

In reality, flattery and sycophancy may not necessarily lead to promotion.

The key point is that you can accurately find the pain points of the leader, take the initiative to take on more, and you can go to the heart of the leader in everything, and you can handle the relationship with the leader harmoniously. There is a high probability of getting a promotion .

If you know how to analyze the problem from the will of the protagonist in the problem, you will see through many things and avoid many unrealistic fantasies, so you will rarely act impulsively and make decisions.

The protagonists involved in the practical problems of life are not individuals but organizations. For example, you need to understand a company, an industry, a field, and even a country's development trends and trends.

Is it worth investing in real estate now?

• Who are the protagonists in the real estate industry? The land belongs to the country, and the protagonist is naturally also the country.
• What is the will of the state? Real estate should not be speculated, de-financialization, and returning houses to normal living attributes are the basic trend of real estate in the future.

If you still want to participate in the housing market economy for the purpose of investment, your investment direction should take "living" as the basic reference direction.

Of course, in which places and in which locations do houses still have room for "living" appreciation, it is estimated that the core areas of Beijing, Shanghai, Guangzhou and Shenzhen, with an area of ​​more than 120 square meters, have investment value.
 

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identify trends

The trend is the direction of the people, the trend of the development of human society, and the essence of the trend is the people's hearts.

• The constituent elements of a trend are people's hearts.
• The underlying logic of trend formation is the "direction" of the people's hearts, not the "behind"

Only business that conforms to human nature will have a particularly large flow:

Why can short video become a trend?

Because the short, flat and fast form of fast food entertainment is what people want.

Why can smart machines become a trend?

Because the design that integrates simplicity, convenience and entertainment is a design that people want.

Determining the trend is to comprehensively investigate and collect the trends of the people involved in the subject matter.

• Mutual benefit: Extract the common interests of the relevant groups in this activity

  Such as team building, find out the common ground and balance between the demands of the company and employees. The company hopes that the team will be more efficient, and employees hope that their rest time will not be taken up, and that the content of the activities is what they like and interesting.

  Team building plan: The team building date is selected on a working day. On the day of the team building, all the employees were supposed to be at work, but instead of going to work, they played instead. won the hearts of the people.

  Secondly, what kind of activities to do and how to do them? What the boss says doesn't matter, and the employees vote to decide.

  In the end, the boss said that the next team building will be on XXX day, but whether you can go or not depends on everyone's performance before that. If you can meet the performance standards, you will start team building. If it can’t be achieved, this team building will be useless. Everyone listened and started working hard.

• Resonance: The driving force of all behaviors in human society comes from the "name" in the heart. If you want to gain the support of the most people, the key lies in how to find a "name" that is recognized by the most people and can reach a consensus.

  If you find this kind of name that resonates in everyone's hearts, you will be able to gain strong support from everyone. Then form your own momentum.

  "The name is right and the words are right" and "the teacher is famous", the deeper truth behind it is that the "goal vision" you put forward is the unanimous voice of everyone.

  Look for entry points where conflicts are fierce. Because only contradictions can move events forward.

  To win the world, the most important thing is the hearts of the people.

  But the common people hate war the most. Once the war started, they had to feed the army. If the time is too long, the common people will soon be unable to pay the food, and then they will flee and starve to death.

  Therefore, on the one hand, war needs the support of the people so that the team can grow stronger; on the other hand, it will inevitably threaten the survival of the common people. This is a pair of contradictions.

  Whoever can resolve this contradiction will be able to rise rapidly in the war.

  At this time, a man named Li Zicheng appeared. How did he resolve this contradiction?

  That is, a slogan was put forward: "Open the gate of the city to welcome the king of Chuang, and he will not pay the food when the king of Chuang comes". This slogan has won the hearts of the people.
   

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determine the timing

If you want to maintain a stable situation, you must take preventive measures in a stable period, so that the cost of maintaining stability is the lowest.

Waiting until the turbulence has already begun to think about how to maintain stability is already too late, and the price will be very high.

When the symptoms of the problem are not formed, it is easiest to solve the problem by planning and planning. So, don't wait until you start to have problems before you start thinking about solutions. At this time, the price will be high.

If you want to eliminate something, don't choose when it is at its peak, but wait until it enters a fragile period, which will save the most effort.

Actions must be taken before they happen, and chaos must be brought before chaos.
 

Like doing business in partnership.

Before the two are still called brothers and there is no interest dispute, we should first think about what we should do if there is a problem of interest distribution; if there is a difference of opinion, or even a fight, what should we do.

Instead of waiting until conflicts and disputes have already arisen, come back and think about how to solve them. In this case, no matter how good your relationship is, you won't be able to withstand a few twists and turns.
 

For example, a customer loses his temper.

Ordinary people will not be able to stand this kind of anger, and they will argue with customers, and the result will only add fuel to the fire, and the matter will become more and more troublesome. The situation has become unmanageable, and you have no good way to stifle his anger in the cradle.

The only thing you can do is to wait for the opportunity, instead of confronting or explaining or pushing the blame with him who is full of anger. These are just exacerbating his anger. When his anger is over and turns from prosperity to decline, you can explain it to him calmly and slowly.

 
For example, many people in life like to be helpful. However, the reality is cruel: what he gets in exchange for his good intentions is often not good intentions, but others think that this person is honest and easy to bully. Therefore, on the surface, he has a good relationship with him, but in fact he treats him as free labor and squeezes him without a bottom line. labor value.

If he resisted or was unwilling, he threatened him with the posture of overturning the friendship boat. As for him, he was very reluctant to offend his friends, so he begged for mercy, forbearance, forbearance... However, what he got in return was only the worsening of others.

The root cause of this predicament for myself is that the timing of helping others is wrong. Helping everything is not called helping others, but serving others.

Help, I can't do anything, I need your strength to help me.

Service is, whether I can do this myself, I don't want to do it, and then find someone to do it for me.

 
For example, the industry is a sea of ​​red and the competition is fierce. Do you have any good opportunities to enter the game?

If you compete for market share with these products and services that have already taken shape, it will undoubtedly be very difficult.

The correct idea is to "do it because it doesn't exist", that is, to find a point that the market "has not existed" to enter the game.

So how can we find the "unknown" in the market and the points that can stimulate the enthusiasm of the market?

• What is the basic criterion for judging whether this thing can be done?
• To achieve this standard, the most critical resources are power, money, fame, discipline, skills, and timing?
• Can key resources be obtained at low cost?
• If not what are the alternatives?

 

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Forecast planning

Make a list of all the possibilities for how things could turn out.

To predict specific details, just perform possibility analysis according to category attributes.

The development of a thing, no matter how it evolves, these evolutions can be classified into these three categories:

• Excellent: Best in line with your expectations
• Medium: Barely acceptable results
• Poor: A result that deviates from expectations

It can also be directly classified into nothing more than two categories:

• Compatible: in line with expectations
• Disagreement: deviate from expectations

If you want to make more detailed predictions, then perform more detailed classification deduction.

• time
• space
• structured analysis
• always

Think clearly about how each situation will start and how it will end.

For example, if it is a normal increase, that is, a 20% annual increase, what motivation is needed, internal and external conditions, what impact will it have, etc., should be investigated and analyzed clearly.

This involves a lot of information research and analysis from the aforementioned dimensions of will, trend, timing, and resources.

By analogy, the crazy growth, slow rise, etc. are also analyzed one by one.

Thinking and analyzing is really such a complicated brain-burning exercise.

If you are afraid of wasting your mind and troubles, you can only accept other people's thinking, that is, being "shepherded" by others as mentioned earlier.

If you want to shepherd the people, not the people, you have to train yourself mentally, these hard trainings as above.

• Variety

Focus on the signs of variables. Once you find any bad signs that deviate from the right track, take action to fix it as soon as possible, so that the problem will not be messed up.

Only in this way can the goal be achieved with the least cost. Don't take the symptoms seriously, let it develop into a formed result, it will be too late.

• people's hearts

As long as the people involved in this matter, you must fully consider and grasp their psychology, respond to and balance various personnel conflicts in the process of doing things in real time, and ensure that everyone is on the right track for the evolution of the event.
 

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means of production

The core of property rights is the right to benefit.

Three kinds of survival information: land and mines, technology patents, and social assets (customers and core supply chains).

Doing business is a step-by-step process. At the beginning, we couldn't create anything, but just promote transaction efficiency, that is, sell things.

The core means of production for selling things are customers and the core supply chain.

The core is the customer.

 
There are no successful people in anything, only people who are in tune with the times.

There are no century-old companies, only companies that are in tune with the times.

So the progress of the times, it is a cruel thing.

Every time the times progress, these two things will inevitably be found to happen.

• The first thing is to eliminate a group of people, and the second is to make a group of people rich.

Then the crux of the problem is, are you among the group of people who are getting rich, or are you among the group of people who are being eliminated?

What you have to think about is whether you have kept pace with the times and whether you are in tune with the times.

So what is the core trend of the present and the next ten years?

Remember one sentence, you must become a content disseminator.

In the previous era, the thinking of selling products and disseminating products was the thinking.

So whoever can seize the channel that disseminated products in the previous era will be successful. For example, if you are an advertisement on a TV station, you can advertise on CCTV and the Spring Festival Gala, like Jiaduobao, like Lao Platinum, as long as you advertise in a bombing style, you will be successful.

Because that era is the era of products, the era of products.

Because the Chinese market in that era was huge and people's needs were great, and the scarcity of products was a stage in the last ten, twenty, and thirty years, which was the era of products.

Therefore, advertising on TV can be successful, and offline stores are frequently opened, such as Suning and Gome can also be successful.

It doesn't matter whether your product is good or not, as long as your product spreads everywhere, it will be successful.

Even if your product sucks, but there are many advertisements spreading your product, you can succeed, understand?

Why can micro-businesses succeed? Because of the WeChat business, he seized the WeChat circle of friends, used the WeChat community to spread a lot of products, and spread a lot of spread.

So the success of WeChat and WeChat at that time was advertising. Do you understand the success of advertising in Moments?

There is no awesome business model, nothing too awesome to disclose, just post advertisements desperately in the circle of friends, post ten or thirty a day, and someone will come to you to buy goods, and someone will ask you to pay. .

This logic applies to Taobao and JD.com. What does Taobao Jingdong actually rely on?

In fact, the product is king. It doesn't matter how good the product is, including Pinduoduo. The key is that you occupy and you can catch this crowd.

So in that era, as long as you grasp the communication channels and spread them everywhere, we will succeed.

But in today's era, you will find that Taobao doesn't work anymore, this TV commercial doesn't work anymore, and WeChat posting to Moments doesn't work either.

Because today's era is not the era of advertising. In today's era, no matter how good your product is, it is useless. Today's era is compared to the era of spreading content.

No matter how awesome a star or person you are, I don't care how awesome your product is, as long as you can't stand up and spread the content, you will be eliminated by the times in the future.

You stand up and say, oh, how good my product is, how strong my personal ability is, how excellent I am, no one wants to hear it.

It's about distributing content. So what is content?

It is living with people. Some things in his life are closely related.

How to make money at the male level, how to engage in emotions at the female level, and children, and then there is the human spirit.

The future is an era when these are kings. Liu Genghong has driven millions or tens of millions of people to do aerobics with him, and directly killed thousands or tens of thousands of gyms.

How can there be business in the gym in the future? Then why can the gym be replaced by Liu Genghong who can do exercises?

Liu Genghong didn't lead people to do aerobics, he spread the flirting and family life between him and his wife while doing aerobics.

A kind of nourishment to give people a kind of emotional and family life, understand?

Aerobics is actually the same every time. What's new? It's something that a fitness instructor can't dance.

What cannot be replaced is the family emotional relationship between Liu Genghong and his wife.

What he spreads is a kind of family emotion. Many people like their couple, not just for dancing, but also like to watch his couple chatting, beating, scolding and chatting between dance exercises.

When Liu Genghong stopped in the process of aerobics, he also talked about some pressure, difficulties, and obstacles that everyone encountered at the spiritual level, and talked about chicken soup for the soul. Although those things are not very useful, they are for fans. Speaking is very useful.

Therefore, Liu Genghong is a spiritual mentor, plus an emotional mentor, doing aerobics is just a casual thing.

 
After ten years of sharpening a sword, make this a top communicator of content in a certain field.

Online short videos should talk about content, stories, and experiences, spiritual mentors, emotional mentors, and business masters.

To become a master of culture offline, you don’t talk about products with big customers, but only talk about all aspects of customers’ lives (boys make money, girls’ emotions, children), and finally become their mentors and confidants.

Otherwise, you are a beauty salon/restaurant/women's clothing in the customer's mind, and you have not become ta's confidant, and you have not entered into his mind.

The reason why the content communicators belong to this era is because the material is rich and the spirit has nowhere to rest.

Everyone has troubles in everything from work to family. The West has religious sustenance, but we don't have it here.

What problem does religion solve?

Religion has had no material benefits for thousands of years. Why do so many believers give money and worship him? It feeds people's spiritual food and makes people's souls rest.

As a content communicator, watching your live broadcast has become a kind of spiritual sustenance.

Only when you are in the live broadcast room can your mind get a kind of peace, your mind will not be troubled, and your mind will be liberated.

At other times, it’s all about trivial matters, work is annoying, life is full of annoying things, family is also annoying, husband and wife’s affairs are annoying, children’s schooling is annoying, companies, stores are annoying, everything is annoying.

It's very interesting to watch in the live broadcast room for a while.

My heart became calm, and I got a little more energy. After three days, I lost my energy again, and I started to watch the live broadcast again.
 

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Things to do

99% weak and 1% strong is also the mentality of entrepreneurship

Liu Bang is very wise, Xiang Yu is not wise, Xiang Yu is only smart, Xiang Yu is strong in everything, and strong in front of everyone.

Liu Bang is not, Liu Bang is very weak in front of most people and most things.

When you are a fool, you only show your arrogance and leadership when it comes to key affairs, key people, and key nodes.

Everything else is silly. This is the master.

When it shouldn't be serious, it is blind to be serious, so the most stupid people are habitually refuting and arguing.

It's the same at home, and it's the same between husband and wife. I just like to prove that you are right.

Can't you be stupid, can't you be unlucky, who stipulated it.

All masters admit their mistakes. What masters compare is the ability to admit mistakes, admit mistakes, and admit mistakes. Ninety-nine percent of the things just admit it.

Be happy if you admit it. Ah, since I don't need to fight with you, I don't need to prove that I am the winner?

When you have conflicts with your wife and partners, be the first to apologize, and the first to apologize is a wise person.

What are you arguing with your wife? What are you arguing with relatives and parents? What are you arguing with your friends here? With a stranger, you said he jumped the queue, what are you doing in this debate for half a day? There's no need, it's not up to you to jump the queue, right?

It crashes for a little thing, it crashes for a little thing.

Remember, you only pay attention to the relationship with you in the next five years or ten years, understand?

• 99% of things are not worth paying attention to
• If you want to do it, you can try it, but if you don't get the result, don't worry about it, let it go

What else do you follow him for? Otherwise, the collapse is too tight and tiring.

From the perspective of birth, coming to the world is to play, and you can pull yourself out of troubles anytime and anywhere.

In the end, it is not for possession, but for letting go.

You can't really own anything, you are not a character in the game, you are the soul that controls this character.

If you can't pass the level, then you will continue to practice on the earth in the next life, you will be repeated, and you take money too seriously. In fact, money is just game currency, and this is not your mission.
 

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The mentality of making short videos is also the mentality of entrepreneurship

When a large number of actions have no results, 100% of people who are not stupid enough will give up.

Who can become an entrepreneur?

A person who is stupid enough can become a small boss if he is smart enough.

Why can employees only be employees? Because he will always count me as one month of work, and he must pay me back.

What about being the boss?

Either do it for ten years, or do it for a lifetime.

So you need this kind of silly spirit, so you have to think, and you have to cultivate a little possibility from the dimension of shrewdness to stupidity.

It may be in terms of action, including encountering some of these short-term situations that have no results and no rewards.

Being able to survive, being able to survive, and making short videos is a way of life.

It is not a so-called you said that it is more lucrative in it, or it is more profitable in it. Any such thinking, the starting point is wrong.

You shoot short videos, do you think you are paying for the short videos?

When you invest, you want to get rewards, and you can't do it.

What is entrepreneurship? Entrepreneurship does not care about immediate rewards, that is, I will do this while I am alive.

Ah, I live to do this, I don’t do this, I don’t know what I live to do.

You make short videos, don’t suffer, it’s a way of life.

The vast majority of people can't become Internet celebrities, and you make short videos to become Internet celebrities, basically you will be disappointed.

You have only one purpose in making short videos, to change your stupidity. You are not teaching others the content of the book, but to change your stupidity.

From stupid to not stupid is to learn, to become stronger, to grow.

It is self-education. It is the life of the soul. It is not obtained by living in humanity.

The essence of losing weight is not how many pounds you lose, but a scientific way of life.

You become another species.

I used to live in the concept of people, and the biggest gain from doing business is the change of lifestyle.

From the way of life of people to the way of life of the soul, it has directly changed a species.

The advantage is that there is no pain or boredom, and what I do is really what I like from the bottom of my heart.

The same is true for shooting videos, but if you do it with a certain purpose, you will not be happy if your purpose is not achieved.

Becomes suffering, can you continue? You can't last, you give up in the end, so you don't make money, and it's even more painful if you don't get anything in return.

The money you didn’t make, you suffer, the process of broadcasting is also painful, and the mentality is also painful, you can’t continue.

You didn't find happiness, but people who are engaged in business have found that happiness.

Why persist? I was very happy during the process of broadcasting. Let me tell you about it, alas, my body and mind have been greatly sublimated.

Why am I in pain? I live broadcast for two hours in the live broadcast room, do I earn a penny? No, do I have to target me? I am doing so much education, and most of the time I have no results. But I found something. Because I am helping people, I am saving people, my own thinking has upgraded, and I am not as stupid as before.

I'm happy, and I can continue. As long as you can continue, there will be infinite progress. As long as there is infinite progress, you will be able to surpass others, but you have no intention of surpassing. Instead, you will naturally surpass.

Everything happens naturally, and nothing in the world is intentional.

Do three things every day: study, fitness, career.

Then I found a spiritual belief, a spiritual sustenance, and I used this career to save my family, relatives, and sentient beings.

As long as your heart is saving your heart has strength, it will not be disturbed by everything outside.

will last.

Although I did not succeed in this undertaking, I am still helping and saving people.

Those of my peers who make money, people who only make money don’t live long and burn with lust. I can live a long time, and it’s me when they fall.

See if the other party is on the right track, if not on the track, no amount of fame and fortune is useless.

I'm not envious either, because he's sure to go down. I am on the road. I am not anxious either, because as long as I keep accumulating on the Tao, I am already successful.

Do a good job in your career, career, what is your career? Career is your divine karma, and if you can't find the sense of holiness, you can't achieve anything.

The great achievers are all great joys, who find the spiritual nourishment of that matter.

To make money is to earn, but it is not earned by you, but after your value is in place, the way of heaven will naturally give you, and all living beings will naturally enshrine.

If your value has not been reached, what use are you going to have? You will only be burned by desire in the heart of gains and losses.

You have to do this thing to the extreme first, how to do that thing to the extreme? It is because you are looking for the joy of this matter, without purpose, you have found the joy of live broadcasting.

You clearly realize that achievement, five or ten years from now, you won’t be able to get up now.

You should not get rich at the current rhythm and stage, your past accumulation is not enough, calmly face what you have to do, enjoy it, and don't be too utilitarian.

Anything can only be solved if you accept it first. If you don’t accept it, you can’t solve it step by step.

Strategy is continuous. The Three Kingdoms fought back and forth, but Sima Yi won in the end.
 

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Hierarchy > Ethics, but also entrepreneurial mindset

Musk divorced 4 times, so many people attacked him for being bad morals, not treating his wife well, and being too stingy when divorcing.

Have you ever seen a stingy man put all his money into two industries that seemed to have no future at the time just for a vain dream?

A truly strong person cannot become a moral model, because morality often goes against your dreams.

For example——you are married to someone, and you are together. According to normal morality—you should be responsible to him. Right?

But the problem is that if you really have a sense of mission, it is actually difficult for the other party to understand.

Because most of your time, energy and money will definitely be invested in the things of your dreams.

But the other party is an ordinary person, and his dream is to have a hot wife and children. Then keep struggling, keep asking for money, and even have a group of friends around, constantly giving him advice-how to control your husband, if you can control the family property, and then pull you to travel every day, every day Take you on vacation.

You cannot be turned into a living, you have your mission, you can only divorce, and you can only try your best to distribute as little money as possible, because once you distribute more money, it is equivalent to less money for your career.

Tesla has only been profitable in recent years, and had almost no positive cash flow before 2010.

If you don't invest money yourself, who will invest money?

Before spaceX got the investment from NASA, it had failed several times in a row. It was a money-burning business.

These amazing entrepreneurs are rich and free in their 20s, and they don't have to do anything at all, especially something as risky as starting a business.

If Musk is really like ordinary people, and the money is enough to keep girls for a lifetime, will he invest all his money in it? Not at all.

Don't talk about men. If a motivated woman finds a man who is just waiting to die, this woman will break up with him.

In fact, adults, whether they are men or women, actually do not need others to be responsible for themselves. This is the excuse of the weak.

If a person tells you that he is responsible for you - he is definitely a person who is incompetent. If a person is very holding you accountable to her - definitely a bottom.

Adults must first be responsible for themselves, be loyal to themselves, be loyal to their dreams, and make themselves stronger and stronger. Instead of thinking about how the fuck is responsible to others every day.

Many problems with people and people are not moral problems at all—it is a problem of energy, a problem of dreams, and a problem of human level.

Divorce is right, most people live in humanity, no one can understand divinity, Musk is destined to not find a partner of the same dimension, and cannot be understood by the world.

Ordinary people use morality to criticize great men (those who have made great contributions to society and sentient beings), who treats their wives better? Whose morals are better?

To put it bluntly, the essence is that you don’t have the ability, the dream, or the level, so you can’t understand it.

People with too much morality must be incompetent, and they like to use morality to demand others, especially great men.
 

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Superego > Ego, also the entrepreneurial mindset

Divorce is no problem, but the ex-husband and ex-wife are like relatives, not enmity and enmity. There are many ways to divorce. Some people's relationship after divorce is family affection.

Human wealth comes from the realization of relationships. The relationship here is not meant to please, but how many long-term customers you have around you.

You are not doing career, marriage, or family anymore, you are using career, marriage, and family to practice your ability to manage relationships with various people.

What is a leader? Can manage all kinds of people very well.

Marriage is used to practice, that is, no matter how bad this person is, I can manage him. He thinks I am very good. Even if he is a villain, he is a bad person, but he thinks I am very good. , you can do great things.

• For example, after a divorce, if a man finds another woman, his relatives and friends say that he has bad morals and is ungrateful for sex, but her ex-wife stands up and says no, and this is the proper management
• Li Jinglei posted various articles about Wang Leehom.
• And Liu Qiangdong managed Zhang Zetian very well. After the Liu Qiangdong incident, did Zhang Zetian come out and say something? Did he say something bad about Liu Qiangdong?

Bad people are here with me, and I can manage them into another way.

This word, this point, only the big boss can understand, others can't understand.

A person can become a big boss because he manages all kinds of people very well.

• Good people don't need to manage, bad people and villains are masters if they manage well

Most people live at the level of human nature and animal nature.

You live at the level of human nature, just to manage these people who live in animal nature well.

You live at the level of divinity in order to manage these people who live in humanity well.

Instead of saying you become divine and then make them divine too.

The purpose of making you detached is because you detached from human nature, and then manage the group of people who are still living on the human level, and you will be able to do great things.

It's because you didn't do it. When you find a husband, you don't mean that this man can give me something in return, and then what, you train yourself through him.

What we are always dealing with is the selfishness and greed of the other side, transcending our own selfishness and greed, and managing the selfishness and greedyness of the other side.

Let's put it this way, your husband is with other women, you know.

Ordinary people just cry, make trouble and hang themselves. You are not benevolent and I am not righteous.

As a result, when you make a fuss, he rejects you even more, which is better than the ones outside.

Originally, in his eyes, you were a victim, but when you hit the mistress, the victim became a mistress.

Everyone has animal nature, he is not a bad person, he just lives in animal nature, this is reasonable, I hope you can understand the reality.

• You think that cheating will hurt you because in your expectation, the other party will not cheat. The other party should belong to you alone.
• But the human body is an animal. Animals like superficial sensual pleasures. It is inevitable to do this kind of thing.
• Although all women want to find a man who is loyal to you, you can't find a man who is loyal to you, he will only be loyal to himself
• Unless this person lives in the divinity, the people who live in the divinity are all great men in the world in the end, you will never meet them
• It can only be said that through this incident, you can grow yourself, change your subjectivity and adapt to the objective
• You have all been brainwashed by decades of Confucianism. Confucianism lives in a subjective world. You have not understood human nature from reality.
• Especially women are all ideals divorced from reality. I find a good husband, find someone to grow old, and find someone who is responsible for me. Is this in line with objectiveness and human nature of men?
• Including yourself may be derailed, but the desire of girls starts at 35, and the desire of men starts at 18

We learn human nature not to detach others, but to detach ourselves.

If you go beyond human nature and animal nature, and manage his human nature and animal nature, it will be completely different.

To control people is to conform to human nature. As long as a man is not detached, he will be greedy and selfish when he lives in human nature, and he will play as much as he likes, which is the way it is.

But we have to transcend human nature, we don't make trouble with him, and we will treat him even better when we come back. We don't care if he doesn't come home, we follow his humanity. I love him, nothing to do with him, I just do what I should do well.

If there is love in any relationship, there will be conflicts. If you don't fight with him, after a long time, the outsider can't stand it anymore, and they will have conflicts.

In comparison, I found that being with you is the most comfortable, being with that one is too tiring, and this time when he comes back, it is a complete comeback.

Your gender, you are a woman, you are a wife, he is your husband, all are fake, all are labels planted on you by others.

When you were born, did the universe give you an order and tell you that you are a woman?

You are not a human being, but you have been indoctrinated into a human being. You were originally a superego existence, but you were educated to be an ego existence, which caused your ego to go lower and lower.

It's just a temporary play between you. You and an actor have a temporary play. He is an actor and you are also an actor. He is really your husband?

Your body is a false self, your name is a false self, your gender is a false self, your role is a false self, only your soul is a real self, and the soul is not lacking in anyone else.

• You only come through your parents, not from your parents. It is the Tao, the universe, and the laws that really give birth to you.
• The law of the universe is great good, how many races can your existence help

Your husband is the cat you raised. If this cat goes out to be nice to a female cat, will you be angry as a human being?

You won't be angry, because your dimension is higher than his, and the other party has separated from you. Not only will you not feel that the other party owes you anything, but you will wonder if I can give you something more.

You are a god, and he is an animal. Does God care about animals? People don't care about cats.

The same is true for business, as long as the money guarantees the basic needs, money is the pursuit of man, not the pursuit of God.

The big boss is definitely not living on the level of human nature. He distributes benefits and benefits to senior talents and makes himself suffer, so that you can control him. What you collect is not his money, but his soul.

You come from the universe, as long as your spirit does not live on the earth, money is a string of numbers.

The highest pursuit in life is a pure heart, but it is also the most difficult.

If you help customers make a good product, they are you, and if you help them, you are helping you.

This is the way to do business, do spiritual karma, and transcend the world of mortals.

Ordinary people have too many thoughts, and they are completely unable to have no desires and desires, and take the earth, human beings, and the world too seriously.

I really hope that Musk can send people into space. After they go there, they will immediately understand that we do not belong to the earth, we do not belong to human beings, and we are a part of the universe.

You will know that you are a higher-dimensional soul, and when you return to the earth to conquer people, it's just like playing!

People have to change, in the final analysis, the seeds have to be changed.

Don't take the labels that humans put on you too seriously. If he says you are 20 years old, are you really 20 years old? He said you are a man, are you really a man?

You have no age at all, you have no gender at all.

Remember, you can't like what humans like.

The universe is my heart, and my heart is the universe.

The return of the gods, that is, the awakening of all living beings, let me save and help all living beings.

Your soul lives in the integration of all living beings, and if all living beings exist, you exist.
 

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Enjoy the process > Pursue the result, which is also the mentality of entrepreneurship

My summary mode is too driven by results to enjoy the process.

In everything, pain is not used to it, but once you get used to it, it will not be painful

The first stage of doing things: beyond the torture period.

Do it to the extreme and you will be happy.

Cooking to the extreme will be more joyful than eating.

I have improved the new summary model, which is a belief model. No matter how hard you are, you will be happy because you can move yourself.

Heart: My whole life is for doing this , even if I sacrifice my life and lose everything.

What is entrepreneurship? Entrepreneurship does not care about immediate rewards, that is, I will do this while I am alive.

Ah, I live to do this, I don’t do this, I don’t know what I live to do.

The highest pursuit in life is a pure heart, but it is also the most difficult.

Learn to control people from the big boss.

You can't like what humans like.

What we are always dealing with is the selfishness and greed of the other side, transcending our own selfishness and greed, and managing the selfishness and greedyness of the other side.

Money is not for possession, it is for use, money is spent on customers and talents, money is not for enjoyment, it is for earning people.

Give TA high returns, but also have high requirements, and only take high-quality talents. Money is brought by people.

Ordinary people have too many thoughts, and they are completely unable to have no desires and desires, and take the earth, human beings, and the world too seriously.

I really hope that Musk can send people into space. After they go there, they will immediately understand that we do not belong to the earth, we do not belong to human beings, and we are a part of the universe.

You will know that you are a higher-dimensional soul, and when you return to the earth to conquer people, it's just like playing!

I've lived my life to do this, to forget everything about Earth.

Whether to set the goal from the perspective of a human being (beauty in a caravan), or from the perspective of a god (upgrading the soul, benefiting all beings, achieving all things, and entering the next stage of upgrading).

If you find yourself anxious, just adjust it, what is there to be anxious about, the world is just a game.

There is nothing to be afraid of, life is life and death is death, life and death do not exist, only your soul exists in this world.

The people around me are either beasts or humans, but without gods, they will have many, many shortcomings, and many, many stupidities... On the premise of not being hurt by others, some will distinguish others, and some will teach others.

If you really leave, it depends on your past karma. If you don’t do well, you can start over in this world. If you do well, you can enter a higher-dimensional world.

Your task is to take care of the little ones until they contribute and get out of the nursery.

You have to observe your thoughts at any time, whether they have fallen into the human perspective again, whether I can enter the level of the soul.