In fact, in the final analysis, this kind of cooperation between talent and media PR is actually based on the familiarity of both parties, and the degree of win-win results can be achieved. There are no compulsory measures, which will naturally breed a lot of slack. Today, I would like to share with you Xiaohongshu media pr work communication skills.
First explain what is elegance?
It's very simple. Prompting people is something that hurts feelings but has to be done. How can we raise the enthusiasm of talents without hurting the existing cooperation foundation between the two parties? For the media PR , this is a very technical job, isn't that "elegant".
1. Discuss in advance
Before publishing the plan, the media pr needs to discuss with the talent in advance to clarify the release time and content requirements. Make sure both parties have a clear understanding of the release details and that expectations are aligned with each other. To determine what a delivery cycle is like, just mention it first, so that it can be given a certain amount of attention.
2. Efficient follow-up
Efficiency here refers to the ability to sensitively grasp the timing. For example, when the product is shipped, the master will synchronize the logistics tracking number and will generally ask whether the product has been received within three or four days of sending the tracking number, and take the opportunity to urge the manuscript. The media PR can say this: Baozi, the product has been shipped. Our schedule is... We need to provide the script or first draft a few days in advance. When will you get it?
In addition, you estimate the approximate time when the product will arrive, and ask the master whether he has received the goods. On the one hand, it is to confirm that the other party is also to remind the master to start writing or pay attention to the deadline for the manuscript. Of course, you must pay attention to the tone of these words. After all, the deadline has not yet passed. If the pressure is too tight, it will not be conducive to the stable relationship between the two parties.
3. Emphasize the value of communication
Remind influencers of the value associated with brand collaboration, such as brand exposure, increased traffic, the possibility of multiple collaborations, etc. Let influencers realize that collaborating with brands is also helpful for them. This is actually a part that should be completed when the media PR is negotiating with the talents in the early stage, because it is very simple. After all, the cooperative relationship between the two parties comes from the expectation of the result.
4. Keep up
You can ask the experts what problems they encountered in the creative process, which is also a timely reminder for drafting. Also, remember to provide complete information to the talent, including the background, characteristics, advantages, etc. of the brand or product.
Make sure influencers know your brand or product and can write about it accurately. And after the talents have completed the release, the media pr can thank them and provide feedback. This helps to build a good collaborative relationship and lays the groundwork for future collaborations.
The above is the sharing of "Xiaohongshu media pr work communication skills arrangement", I hope it will be helpful to everyone.