On the Xiaohongshu platform, copywriting is a very important part of taking notes, so how to write copywriting to attract people? Let us talk about some skills of copywriting in Xiaohongshu, hoping to be helpful to everyone.
1. Title
A good title is very important. It is equivalent to the facade of a note, which determines whether the user is interested in clicking to browse. Therefore, the title must contain at least one point of interest to attract users to watch. When an appropriate 'title party' '.
It can be to use rhetorical questions, interrogative sentences, etc. to make users feel curious and read, or to introduce topics in combination with current events, or to directly give a summary of the content of the copywriting.
2. Differentiated content
The content homogenization of notes on the platform is very serious at present, especially after Xiaohongshu’s copywriting style is well known and accepted by the public, the copywriting on the platform becomes more and more similar, and it is difficult to see personal style, while the platform’s Traffic is limited, so it's hard to attract content like this without features.
Therefore, it is necessary to consciously output differentiated content when creating. You can start from the field segmentation, create your own unique copywriting style, establish differentiated advantages, and lay a good foundation for the long-term development of the account.
3. Enhance the sense of reality
Xiaohongshu has always been a very life-oriented community. Most users come here to find other people’s life experience for reference. Therefore, the content of copywriting must have a sense of reality and be close to real life, so that users can truly learn from life experience. , to create a sense of substitution, you can't pretend to be empty or vague, or say nothing.
Therefore, when you write, you may wish to combine your own life experience to write. You must observe a lot in your daily life to accumulate materials and references for copywriting.
4. Reduce promotional vocabulary
We all know that Xiaohongshu is a very famous platform for planting grass. Although everyone is familiar with business practices, notes with too obvious traces will still make people feel very bad and may be judged by the system to violate regulations and restrict traffic.
Therefore, regardless of whether there is a substantive purpose of communication, it is necessary to reduce the vocabulary with a commercial nature as much as possible. Friends can look up some prohibited words or sensitive words in Xiaohongshu on the Internet. According to the advertising language part, in Check your own copywriting before publishing the copywriting to avoid overly obvious commercial traces.
5. Typesetting
Now that fast reading is in power, the time that each copy of Xiaohongshu can occupy is very limited, so the copy needs to be structured clearly enough to allow users to understand it quickly and reduce unnecessary words and phrases. Emoji can be used but It cannot be overused. The overall copywriting must be kept clean and clear. Considering the characteristics of mobile phone reading, the paragraphs must also be clean and concise, so that users can understand the main content of the article at the first time.
6. Practice more
In fact, no matter how many skills you have, it is not as good as writing an article by yourself. Accumulating experience in practice is the most reliable, so friends must practice more and write blockbuster copywriting as soon as possible.
So the above is the sharing about "How to write Xiaohongshu copywriting to attract people", I hope you can gain something~