In the context of increasing internationalization, it is a bit unreasonable to speak without some English words or terms. Today I will take everyone in the field of live delivery and delivery, and talk about some English professional terms to dress yourself up and give yourself a tall hat.
GMV: (Gross Merchandise Volume) means the total turnover (within a certain period of time). It is mostly used in the e-commerce industry, and generally includes taking pictures of unpaid order amounts. To paraphrase, turnover.
PM: Project leader.
DP: Douyin is operated on behalf of others.
ROI: Input-output ratio, if you invest 1 yuan and sell 2 yuan, it means that ROI is 1:2.
GPM: Value per thousand impressions. The average total amount of orders placed by every thousand viewers is often used to measure the selling ability of the live broadcast room.
UV: The number of visitors to the live broadcast room. UV generally refers to unique visitors. An independent visitor is an independent IP visitor.
CTR: Usually refers to the click-through rate of the live broadcast room; it can also refer to the click-through rate of the small yellow car.
PCU ( Peak Concurrent Users ): The highest number of simultaneous online users in the live broadcast room.
ACU (Average Concurrent Users): The average number of people in the live broadcast room at the same time.
DSR (Detail Seller Rating): It is the abbreviation of seller service rating system. The DSR score has three indicators, namely product description, service and delivery speed.
SKU: stock keeping unit; single product; minimum stock keeping unit.
CCR: Negative consumer feedback. It is a comprehensive indicator to measure product quality, merchant service and logistics service level. This indicator covers consumer feedback from multiple channels such as order evaluation, after-sales service, complaints, and incoming consultation. It identifies negative feedback orders based on text granularity and draws consumer feedback Feedback rate (CCR): effective negative feedback orders/effective payment orders within the statistical period (excluding abnormal orders and abnormal evaluations).
ECPM: Refers to the advertising revenue that can be obtained per thousand impressions. The display unit can be a web page, an ad unit, or even a single advertisement.
OCPM: An advertising bidding model, which is billed according to the thousand impressions of the advertisement. After the advertising system analyzes the estimated click-through rate and conversion rate, it displays advertisements to users who are most likely to convert, ensuring that the conversion cost is as high as possible Or lower than the advertiser's target bid.
KOL: Individuals and organizations with professional product knowledge and greater influence and voice in their respective fields. There is no absolute limit to this group, and it can be as large as an industry, a subcultural circle, or as small as an interest group.
Learn these basic terms, and then practice them, and you can mix Chinese and English together when talking about Internet marketing with others. Make others hard to reach, hard to parry, hard to imagine.