Hello everyone, I am the principal.
Yesterday, I saw a post about the Tianya website on Zhihu’s hot search list, and I felt it was worth thinking about.
Some time ago, we saw the news that Tianya was going to be closed, and felt that we couldn’t keep going.
To be honest, when I saw the news at the time, I was very moved. How many people's youth are entrusted to a 24-year-old website? At that time, the Tianya website was also a leader among websites in the PC Internet era.
In addition to feeling sorry, it seems that there is nothing to do.
However, there are indeed many sentimental netizens and website employees who are trying their best to save Tianya.
For example: On May 28, a live broadcast about "Help" was quietly launched on Douyin's "Restart Tianya".
Before the live broadcast, "Restart Tianya" posted a 14-day live broadcast preview on Weibo. This is a team composed of netizens and former employees of the Tianya community. Xiao Hei, the former executive editor-in-chief of Tianya, is the core member and initiator of this group and activity. Open the door to Tianya restart.
According to reports, they will donate all the profits from the delivery to Tianya to solve the server access problem. On May 27, the "Tianya Community" official Weibo issued an announcement in response to the recent suspension of access services and other situations, confirming that it has encountered liquidity difficulties. According to media reports, Tianya Community has owed Hainan Telecom's server fees for more than ten years, and the amount is as high as more than 10 million yuan.
This feat of old netizens about feelings was also ignited. This includes the first generation of Chinese Internet celebrities such as Ten Years of Chopping Firewood and Kong Ergou, as well as many former "Travelers from the End of the World". A Shandong netizen posted a picture on the front of his store, urging everyone to participate in the "528 campaign", and they themselves will use 20% of the store's proceeds to support "Restart Tianya".
So what is the effect of this live broadcast?
According to Duoduo's data, the first live broadcast of "Restarting the End of the World" lasted 7 hours and 56 minutes, with 35,000 viewers and 41,000 sales, including 155 black commemorative T-shirts.
A netizen on Zhihu asked a question: The 24-year-old website broadcast "Continue Life" and sold 40,000 yuan in 8 hours. Can this massive "restart" save Tianya?
Then I will talk about my opinion.
How to say it?
Feelings belong to feelings, but feelings are really worthless in front of capital, the market, and business.
In the face of changes and changes of the times, in the face of business, we should bow our heads or have to bow our heads.
To save a website or product, we should start with the product, the operation model and business model of the website itself, instead of using the method of tearing down the east wall to make up for the west wall.
Everyone wants to learn from Yu Minhong, and everyone wants to make an oriental selection.
But, didn't you find out? Yu Minhong did not use Dongfang Selection to save a business that was not allowed or abandoned by the policy or the times. Yu Minhong is a reform of a strong man who cut his wrists. Facing the torrent of the times, Yu Minhong resolutely gave up the education and training business and started from scratch to do eastern selection.
The reason Yu Minhong is a successful entrepreneur is that he knows what is the trend of the times and what is the essence of business?
If you want to save Tianya, instead of making money by broadcasting live broadcasts, fill in the loopholes in Tianya. If you do this, neither side will do well.
If the live broadcast makes money here, and Tianya spends money on the other side, and you use the money earned from the live broadcast to fill the gap in Tianya's shortfall, Tianya can't save it, and your live broadcast can't do well, because you don't have money to invest in the live broadcast?
This kind of behavior reminds me of stockholders in the stock market. There are two stocks that don’t exist. One stock has made money and has made several times. The other stock has been losing money. However, I always think that this losing stock can bottom out , Therefore, I sold the profitable stock, and then invested in the losing stock, and kept buying. I always felt that as long as I didn’t sell, I would not lose money. Sooner or later, there would be a big rebound . However, the cruel world will tell you: In the end, the lost underwear is gone.
The most profitable stock should be held for a long time. The reason why it has been rising is because it is good enough and there is no problem, so it will continue to rise. A stock that has been losing money shows that the company behind this stock is There is a problem, the longer you hold this stock, the easier it is to lose money. This is gambling, which is not in line with business logic.
We are in a society that is constantly changing. When the product does not conform to the trend of the times, we must change; if the change is not successful, we should just give up and start over. You must not try to find a way to fight against the "potential" and force your life to continue, because if you do this, the final result will only make you sink deeper and deeper, leaving you with nothing, and even a lot of debt.
Only by following the trend can you make yourself go smoothly; if you change your fate against the sky, your thoughts of winning the sky will bite you back.
What do you all think about this? Welcome everyone to leave a message under the article and talk about your views.
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