On May 7, 2023, the 2023 International Management Accounting Education Alliance was hosted by the Chinese-Foreign Humanities Exchange Center of the Ministry of Education and the International Management Accounting Education Alliance (hereinafter referred to as the "Alliance"), and organized by the China Business Accounting Society and Antai College of Economics and Management, Shanghai Jiaotong University. The Development Forum (hereinafter referred to as the "Development Forum") was successfully held in Shanghai. The theme of this development forum is "high-quality construction of accounting majors through education digitization". Cultivate international management accounting talents, create a high-end platform for Chinese and foreign people-to-people and cultural exchanges in management accounting education, and serve the opening of education and the development of Chinese and foreign people-to-people and cultural exchanges. Professor Xie Zhihua, Executive Vice President of China Business Accounting Association, Professor Zhao Lisheng, Vice President and President of the Vocational Education Branch, and Dr. Ma Ruiyang, Deputy Secretary General and President of the Digital Branch, delivered an important speech in the development forum and released a report based on 836 in the summit dialogue. The "Digital Accounting Education (DAEC) Certification Periodic Statistical Report" (hereinafter referred to as the "Report") related to the data of 262,000 teachers and students in colleges and universities, and the first domestic financial GPT "Ai Management Council GPT".
From University of International Business and Economics, Shanghai Jiaotong University, Beijing Technology and Business University, Shanghai University of Finance and Economics, Sun Yat-sen University, Nanjing University of Finance and Economics, Guizhou University of Finance and Economics, Lanzhou University of Finance and Economics, Capital University of Economics and Business, Chongqing Technology and Business University, Zhongnan University of Economics and Law, Jinan University, Representatives of Guilin University of Technology, Zhengzhou Aviation Industry Management College and other institutions, representatives of China Commercial Accounting Society and other industry associations, as well as Huazhu Group, Beijing Amy Management Consulting Co., Ltd., Beijing Pike Data Technology Co., Ltd., Zhonglian Products Co., Ltd., Representatives of Kingdee Jingyi Information Technology Co., Ltd. and other enterprises conducted in-depth discussions on topics such as digital technology empowering the high-quality development of accounting education, accounting education reform serving regional development and national strategic capabilities, and teacher construction and talent training in the context of the digital economy.
Group photo of the participants of the 2023 International Management Accounting Education Alliance Development Forum
At the opening ceremony, Professor Chen Fangruo, Dean of Antai College of Economics and Management, Shanghai Jiao Tong University, first delivered a welcome speech on behalf of the organizer. Xia Juan, executive vice chairman of the alliance and deputy director of the China-Foreign Humanities Exchange Center of the Ministry of Education, and Professor Zhang Xinmin, chairman of the alliance and former vice president of the University of International Business and Economics, delivered speeches on behalf of the forum organizers. The opening ceremony was presided over by Chen Taowei, Secretary-General of the Alliance and Director of the Mechanism Work Division of the Sino-Foreign Humanities Exchange Center of the Ministry of Education.
Professor Chen Fangruo said that he was very pleased that this development forum was hosted by Antai College of Economics and Management of Shanghai Jiao Tong University. Antai College of Economics and Management has always been a key liberal arts college of Shanghai Jiaotong University and a pioneer of reform, and a witness and practitioner of the development of higher education in China. Guided by the strategy of "criss-crossing, unity of knowledge and action" and driven by industry research and technology finance, the school is striving to become a world-class business school rooted in China. Shanghai Jiao Tong University has a profound history of accounting discipline, recruits outstanding talents from home and abroad, and has made great breakthroughs in scientific research, teaching and personnel training in recent years. It is hoped that through this development forum, in-depth exchanges and discussions on the discipline construction and scientific research of management accounting will further promote the discipline construction and personnel training of management accounting.
Dean Chen Fangruo delivered a speech
Deputy Director Xia Juan pointed out that with the emergence of the new economy and new business forms and the advancement of technology, the training of accounting professionals should better adapt to the needs of various economic and social institutions to update and iterate, the needs of enterprises to "go global", and the common people's desire for more The pursuit of a better life. For this reason, starting from the accounting industry and the talent needs of the industry, the textbooks, talent training programs, education standards and teaching methods of accounting majors should also be reformed accordingly, so as to have a better fit with the new economy and new technologies. integration. At the same time, as an achievement of human civilization, accounting, its ideology, theoretical innovation, and practical progress can all be better developed and spread faster through sharing, exchange, and mutual learning in different fields and circles at home and abroad. In order to strengthen people-to-people and cultural exchanges and mutual learning among civilizations, it is hoped that the forum can promote the breaking of the barriers of understanding, thinking and practices of different industries, communicate with each other, inspire each other, and promote each other, and jointly serve economic and social development, high-quality talent training, and a strong country for management accounting Construction and the "Belt and Road" construction, thereby contributing wisdom and strength to the generation and expansion of international influence.
Deputy Director Xia Juan delivered a speech
Professor Zhang Xinmin made the 2022-2023 work report of the International Management Accounting Education Alliance. He pointed out that the alliance is a bridge and link to unite the vast number of accounting practitioners, and members of the alliance are an important force in building a high-end platform for international management accounting education between China and foreign countries. 2023 is the first year to fully implement the spirit of the 20th National Congress of the Communist Party of China, and it is of great significance to do a good job in alliance building. In the next step, the alliance will insist on steady progress and unite the strong joint efforts of all members of the alliance by holding international high-level management accounting education forums, carrying out digital management accounting education teacher training, accounting education reform projects in the digital age, and international management accounting education exhibition activities. , to promote the work of the alliance to a new level.
Professor Zhang Xinmin made the 2022-2023 work report of the International Management Accounting Education Alliance
The "Peak Dialogue" session was presided over by Pu Jun, executive secretary-general of the alliance and professor of University of International Business and Economics. Professor Xie Zhihua, executive vice president of the China Society of Business Accountants, delivered a keynote speech on "Scene-based Teaching Reform of Accounting Education in the Digital Era". He pointed out that the biggest change brought about by the new technology is the reproduction of the scene rather than the dissemination of the scene, which can solve the problem of information asymmetry to a certain extent. Accountants should return to the essence of accounting and use digital technology to realize a comprehensive, continuous, systematic, complete and real-time reflection of the business activities of enterprises and institutions. Professor Zhao Lisheng, vice president of the China Society of Business Accountants and president of the Vocational Education Branch, gave a speech entitled "Transformation and Upgrading of Vocational Education Accounting in the Digital Transformation Era". He said that the new accounting major presents the "new" characteristics of integration of business and finance, technology, intelligence, and human culture, and the accounting major of vocational education in the future should also develop in this direction. Wang Chen, Senior Vice President of Huazhu Group, shared Huazhu Group's experience in talent cultivation with the title of "Digital Application in the Hotel Industry and Future Talent Demand". He emphasized that in the digital age, we should cultivate international compound talents with learning ability, communication ability and integration ability.
In this link, the China Business Accounting Society released the "Digital Accounting Education (DAEC) Certification Periodic Statistical Report" (hereinafter referred to as the "Report") based on the relevant data of 262,000 teachers and students in 836 colleges and universities, and the first domestic financial GPT " AI governs GPT". The "Report" is based on the evaluation data of 262,000 teachers and students from 556 undergraduate colleges and 279 vocational colleges participating in the evaluation of digital accountants in the digital accounting education certification project. The two group standards of Education Standards are the requirements, starting from the five modules of "digital strategic ability", "accounting digital ability", "business digital ability", "digital leadership" and "digital technology ability", through the Northeast , Northwest, North China, East China, Central China, South China, and Northwest China, as well as the average scores of teachers and students of each grade in the seven regions, and the average scores of teachers and students of each grade are analyzed in multiple dimensions, and finally a test report on the level of accounting digital education is formed, which accurately targets the weak links of accounting digital education for college students, thus Provide a clear direction for the development of follow-up teaching work, and help schools carry out targeted accounting digital education. "Ai Management Committee" is a GPT intelligent product, jointly launched by China Business Accounting Society and Beijing Ai Mei Management Committee Consulting Co., Ltd. This product is customized for Chinese accounting practitioners and digital talents. It adopts intelligent, open, and diverse AIGC artificial intelligence technology, based on management accounting, fiscal and tax laws and regulations knowledge base, and professional financial analysis models and intelligent algorithms. The interactive experience of dialogue mode becomes your personal assistant. "Ai Management GPT" is another exploration and practice of artificial intelligence in the financial field, and it is of great significance to promote the development of my country's accounting industry.
"Peak Dialogue" session: Professor Xie Zhihua, Professor Zhao Lisheng, President Wang Chen, Professor Pu Jun
The "Principal Forum" session was chaired by Professor Yang Shizhong from Capital University of Economics and Business. Professor Yao Wenyun, Member of the Standing Committee of the Party Committee and Vice President of Nanjing University of Finance and Economics, Professor Sun Fangcheng, Former President of Chongqing Technology and Business University, and Professor Zeng Rongrong, Chief Accountant of Guilin University of Technology, conducted a discussion on the theme of "Accounting Education Reform Serves Regional Development and National Strategic Capabilities". Professor Yao Wenyun said that more high-end accounting talents with big data thinking and decision-making ability should be cultivated to provide talent support for economic development. Professor Sun Fangcheng pointed out that the reform of accounting education should implement the new development concept of innovation, coordination, green, openness and sharing. Professor Zeng Rongrong believes that the reform of the accounting profession should start with the modern industry college to promote the integrated update and development of disciplines, majors, and courses.
"Principal Forum" session: Prof. Yang Shizhong, Prof. Zeng Fanrong, Prof. Sun Fangcheng, Prof. Yao Wenyun
The "Education Development Forum" session was chaired by Professor Xia Lijun of Shanghai Jiaotong University. Professor Zhang Dunli, Dean of School of Accounting, Zhongnan University of Economics and Law; Professor Shen Yongjian, Dean of School of Accounting, Nanjing University of Finance and Economics; Professor Nan Xingheng, Dean of School of Accounting, Lanzhou University of Finance and Economics; Professor Du Jian, Dean of School of Accounting, Guizhou University of Finance and Economics; Professor Zhang Gongfu from the School of Aviation Industry Management presented "Reform and Innovation of Accounting Talent Training in the Digital Intelligence Era", "Reform and Practice of Smart Accounting Talent Training", "Development and Thinking of Management Accounting in the Digital Economy Era" and "Scientific Research and Talent Training under the Background of Digital Economy". Shared views on the topics of "Teaching Reform", "Cultivation of Accounting Professionals in the New Era", "Accounting Professional Ethics Education in the Digital Economy Era". Professor Pan Fei from Shanghai University of Finance and Economics, Professor Hu Yuming from Jinan University, and Professor Yang Shizhong from Capital University of Economics and Business made wonderful comments on the sharing of the professors.
"Education Development Forum" session: Prof. Zhang Dunli, Prof. Shen Yongjian, Prof. Pan Fei, Prof. Nan Xingheng, Prof. Du Jian, Prof. Hu Yuming, Prof. Tan Jinsong, Prof. Zhang Gongfu, Prof. Yang Shizhong, Prof. Xia Lijun
The "Industry-Education Integration Forum" was chaired by Dr. Ma Ruiyang, Deputy Secretary-General of the Alliance and University of International Business and Economics. The session was carried out with the theme of "opportunities and challenges brought by digital technology to accounting education reform". Zhu Wei, director of resources, and Zhao Zhiguo, general manager of Kingdee Jingyi Information Technology Co., Ltd., respectively introduced the experience and thinking of their respective companies in management accounting practice, digital talent training, and intelligent accounting software applications.
During the period, Lu Pin, the co-founder of Beijing Paike Data Technology Co., Ltd., a digital expert, shared the core big data BI analysis framework of the financial management analysis system and digital construction of large-scale group enterprises at the conference. Different from the traditional financial statement analysis, the group enterprise big data BI financial operation analysis includes in-depth analysis of business operation and management. At the scene, Lu Pin shared and showed the big data BI group-type management and control analysis framework and cases related to automobiles, photovoltaics, coal, steel, new energy, batteries, medicine, environmental protection, equipment manufacturing, transportation and other industries. Unanimously recognized by experts, experts, and deans of financial management majors in various universities.
"Industry-Education Integration Forum" session: Dr. Ma Ruiyang, Kou Naichao, Lu Pin, Zhu Wei, Zhao Zhiguo
At the closing ceremony, Professor Zhang Xinmin, chairman of the Alliance and former vice president of the University of International Business and Economics, made a concluding speech. He said that this forum is a grand event in the field of international management accounting education in 2023. There are many guests, the agenda is tight, the views are novel, and the results are fruitful. He pointed out that the alliance will focus on transforming the achievements of the forum, and encourage and support schools, teachers and students in the field of accounting education to adapt to the digital age by carrying out activities such as alliance teacher training, digital management accounting education reform, and international management accounting education achievements display.
Associate Professor Zhang Kuo, Director of the Accounting Department of Antai College of Economics and Management, Shanghai Jiaotong University, and Professor Du Jian, Dean of the Accounting School of Guizhou University of Finance and Economics, jointly completed the handover ceremony of the organizer of the Development Forum. The 2024 International Management Accounting Education Alliance Development Forum will be hosted by Guizhou University of Finance and Economics.
Undertaker handover ceremony: Associate Professor Zhang Kuo, Professor Du Jian
Before the development forum, the council meeting of the International Management Accounting Education Alliance was held on the afternoon of May 6. The meeting collectively reviewed and voted to approve the alliance's 2022 annual work report and 2023 annual work plan; agreed to add Xi'an Eurasia University, Hebei Foreign Languages University, Sichuan Vocational College of Finance and Economics, Beijing Amy Management Consulting Co., Ltd., and Liaoning Fangcheng Finance and Taxation Management Group Co., Ltd. Five institutions including the company are the governing units of the alliance; Guizhou University of Finance and Economics is agreed to be the organizer of the 2024 Development Forum.
