1 The 2023 World Artificial Intelligence Conference was successfully held, and we will continue to pay attention to the development trend of AI+ applications. The 2023 World Human Intelligence Conference will be held in Shanghai from July 6 to 8. The theme is "Intelligently Connecting the World to Create the Future". This conference focuses on large-scale models, intelligent computing power and embodied intelligence to establish a large-scale model test verification and innovation center, jointly launch a large-scale model corpus data alliance, and start a large-scale corpus data ecological innovation partner.
The conference attracted more than 1,400 guests, with an exhibition area of more than 50,000 square meters and 133 forums. As of 3:00 pm on the 8th, the number of offline visitors exceeded 177,000, the entire network traffic exceeded 1.07 billion, an increase of 68% over the previous session, and the entire network exposure reached 6.41 billion, radiating more than 2,600 online media. The conference connected 210 upstream and downstream enterprises, reached an intentional purchase amount of 11 billion, and promoted the signing of 32 major industrial projects, with a total investment of 28.8 billion.
1.1 The application side of AIGC is rich in categories, and the experience of cutting-edge products such as music, painting, and tools exceeds expectations. We will focus on displaying cutting-edge achievements related to the industry, and focus on three forums held at the Xuhui branch venue on July 8: game AI application and game technology, human intelligence and creativity: the possibility of the industry embracing AIGC, AI big language model technology and ecological development. In-depth understanding of the latest viewpoints and research results conveyed by the conference. 1) Tencent Multimedia Lab XMusic. Based on AIGC technology, Tencent Multimedia Experimenter recently launched the XMusic generative general composition framework, which can upload multi-modal content such as video, pictures, text, tags, and humming. XMusic has broad application prospects in many fields such as video soundtrack, interactive entertainment, auxiliary creation, music education, etc.
2) Netease Fuxi's "AI painting platform" Danqingyue. "Danqingyue" is an image generation model developed by Netease Fuxi. It is based on native Chinese language data and Netease's own high-quality image data training. It is a 100% domestic large-scale model. And the training data has undergone strict text and image kernels. While ensuring that the data source and generated content are compliant, the model has strong Chinese comprehension ability, and the created works can better meet Chinese aesthetics. The audience only needs to input You can generate exquisite paintings by selecting key words and different painting styles for your works, and you can print the creation results on site as souvenirs.
3) Ant Group's AI security detection platform "Ant Jian 2.0". "Ant Jian 2.0" is the industry's first full-data type AI security testing platform that realizes industrial-level applications. It provides three testing tools for AIGC security, AI interpretability, and AI robustness to developers around the world free of charge. It can serve large-scale and complex business scenarios in the fields of digital finance, education, culture, medical care, and music. It has two hard-core capabilities: a. Realized the detection of generative models with generative capabilities. The testing standards cover three categories: content security, data security, and ethical security. It can complete the risk confrontation testing of hundreds of dimensions including personal privacy, ideology, crimes, prejudices, and discrepancies for large-scale model-generated content, and will generate testing reports to help large-scale models to be more targeted and continuously optimized; b. Incorporate interpretability testing tools. Integrating AI technology and prior knowledge of experts, through techniques such as visualization, logical reasoning, and causal inference, quantitative analysis of the interpretation quality of AI systems in seven dimensions such as completeness, accuracy, and stability, and more than 20 evaluation indicators, helps users verify and optimize explanatory solutions more clearly.
1.2 Sorting out the core viewpoints of the AI+ application forum, grasping the development trend and direction of AI+ application frontiers 1.2.1 Deep integration of AI+ games, optimizing player experience, and innovating game settings 1) The development of games and artificial intelligence complement each other. Games have clear winners and losers and core indicators, which are convenient for testing and iterating AI performance. It is more convenient, less costly, and more efficient to obtain the data required for AI training in the virtual world. At the same time, rich game types provide a large number of testing environments for AI research, which promotes the development of cutting-edge research such as intelligent physical games and operations; Naruto’s mobile game sparring robot business currently has about 1 million AI battles per day; after using generalization training, the additional cost of large-scale training for 300 game characters has dropped significantly, and the duration of one training session has been maintained at 3 days; operational data shows that after introducing sparring robots, the retention rate of novice players has increased by about 4%, proving that AI sparring can attract new players; operational research and feedback show that AI has a high degree of anthropomorphism; 3) AI-assisted game settings are difficult Levels, to satisfy some players' desire to challenge and optimize game data. The CF mobile game uses AI to simulate the operation of professional players. After the introduction of e-sports players 1V1, user retention hit a two-year high. Naruto test mobile game AI challenge business: "Xiao Shi Xing" has a total of more than 150 million AI games, and "Youth Trial" exceeds 80 million. The participation rate of "Xiao Shi Xing" on the first day of its launch is 66.78%, the overall participation rate during the event is 59.67%, and the participation rate of other activities of the same type in the sophomore game.
1.2.2 AIGC has a wide range of landing scenarios, grasping the opportunities of the gentrification vertical track industry 1) AIGC has a low threshold and high ceiling, AIGC can be implemented in rich scenarios, and has a relatively broad space for industrial development. The industry needs to actively embrace new technologies. The low threshold means that each industry can use Muse-like AIGC tools to empower its own industry. The high ceiling means that to achieve the controllability, safety, and ease of use of the AIGC industry requires a lot of time and computing resources. In terms of time, a simple text model may take hours or even days to train, and it may take weeks or even months to generate a complex image model; 2) A more refined, landing, and commercial vertical track has better opportunities for industrial development. In the marketing industry, AI sales enablement means that the marketing department uses massive information to analyze users and provide guidance for sales behavior; in the IT industry, AI empowers code writing and improves knowledge base search capabilities, such as assisting code completion and specification; in the design industry, AI empowers material generation and drawing, which can significantly improve the quality of materials while saving most of the labor costs, and reduce the burden on the enterprise on the cost side. The application scenarios in the vertical field are broad.
1.2.3 Global AI technology is in a stage of rapid development, focusing on the expansion and mining of large models in vertical fields 1) High-quality labeled training data, computing power, capital and R&D time investment are the key to the development of large models. Zhang Jiong, founder and CEO of Xingtubit, mentioned that due to the lack of training data for China and Asian countries, the feedback from chatgpt and other factories' models is not appropriate and accurate. For example, in terms of AI painting models, the current large painting model factories such as MidJourney lack precision in understanding Chinese natural language and abstract descriptions, and the creation of Chinese styles is also relatively limited. Because it is difficult to define a unified task paradigm, and the image information density is smaller than that of natural language, the construction of large-scale observation models requires larger-scale data, models, and computing power. 2) The future large model technology mainly focuses on the expansion and excavation of large models in the vertical field. The research and development of large-scale model technology requires a large amount of initial capital investment and a long R&D lead time and payback period. Vertical large-scale models that focus on a certain track are worthy of further exploration. For example, in this conference, Xingtubit displayed the latest AI proofreading products. AI proofreading was jointly launched by Xingtubit and Guomai Culture. It is a high-quality proofreading product at the publishing level. Its big language model can check and analyze grammatical errors, sensitive word errors, hot words on the Internet, etc. in publications, news manuscripts, court documents, document manuscripts, summary reports, etc., combined with the "multiple corrections" function to comprehensively improve the text quality and reduce the probability of error.
2 Sector market tracking 2.1 The rise and fall of the media sector From July 3 to July 7, 2023, the Shanghai and Shenzhen 300 fell by 0.44%, and the ChiNext Index fell by 2.07%. According to the industry classification of CITIC, media (CITIC) fell by 4.73% among all industry boards, ranking last.
2.1.1 A 股市场传媒行业公司涨跌幅情况 CS 传媒中，涨幅前 10 名分别是：东望时代（+15.38%）、兮生股仹（ +14.76%）、时代出版（+8.96%）、中广天择（+7.39%）、万达电影（+6.94%）、审亚国际（+5.56%）、ST 新文（+4.17%）、分众传媒（+3.68%）、横庖影规（ +3.21%）和龙韵股仹（ +3.01%）；跌幅前 10 名分别是：盛天网绚（ -23.15%）、掌趌科技（-18.59%）、神州泰岳（-15.5%）、冰川网绚（ -14.77%）、电魂网绚（ -13.46%）、三七于娱（-13.27%）、游族网绚（ -12.92%）、迅游科技（-12.58%）、ST 腾信（-12.5%）和巨人网绚（ -10.88%)。
2.2 Industry news this week91%. [Peking University team releases the large legal model ChatLaw] A few days ago, the Peking University team released the Chinese legal large model ChatLaw. Peking University Shenzhen Graduate School-Rabbit Intelligent AIGC cooperating with experimenters, based on the general large model, used a large amount of structured text data in the legal field for training, and recruited senior lawyers to assist people to identify and conduct high-quality factual multi-round dialogues, and developed the project. At the same time, three models were open sourced: ChatLaw-13B, ChatLaw-33B and ChatLaw-TextVec. The project is committed to providing inclusive legal services, and currently has more than 1k Stars on GitHub. [ByteDance will also enter the robot industry, and the agency predicts that the industry will exceed 10 billion U.S. dollars next year] According to late LatePost news, ByteDance will also enter the robot industry. The team has about 50 people and plans to expand to hundreds of people by the end of the year. It will also produce some robots that can sort and pack goods from the warehouse. The agency predicts that by 2024, the global and Chinese industrial robot markets will reach USD 23 billion and USD 11.5 billion. [2023 World Artificial Intelligence Conference opens today] The 2023 World Artificial Intelligence Conference (WAIC2023) opened today. This year is the sixth consecutive year that Shanghai has hosted the World Artificial Intelligence Conference. This year's conference focuses on ten frontier trends, including large models, smart chips, scientific intelligence, robots, brain-inspired intelligence, metaverse, autonomous driving, data taboo, legal security, and blockchain. In addition, the conference will also release a number of policies and alliance institutions around the nuclear explosion points and new outlets of the artificial intelligence industry to further promote the open cooperation of artificial intelligence on a global scale. [NetEase Youdao virtual speaking coach debut] Today, NetEase Youdao's "Ziyue" large model latest application results virtual population speech coach debut. It is reported that "Ziyue" is the first large-scale education model in China self-developed by Netease Youdao. A series of application results such as Chinese composition refers to finding and correcting, and English exercises will be released on July 26. [Shanghai AI Lab and SenseTime jointly released a large-scale model system for scholars with a number of universities] At the 2023 World Human Intelligence Conference, Shanghai Human Intelligence Experimenter (Shanghai AI Experimenter) and Changtang Technology jointly released a new and upgraded "General Model System for Scholar" with Chinese University of Hong Kong, Fudan University, Shanghai Jiaotong University and Qingban University, including Scholar Multimodal, Scholar Puyu and Scholar2.3 Company announcements this week[Guomai Culture] The 2023 semi-annual performance forecast. The company expects to achieve a net profit of 40 million to 50 million yuan in 2023. Compared with -21.61 million yuan in the same period last year, it will turn losses into profits, an improvement of 61.61 million yuan to 71.61 million yuan year-on-year. The company expects that in the first half of 2023, the non-net profit attributable to the parent company will be -21 million yuan to -11 million yuan. [Wanda Movies] 2023 semi-annual performance forecast The company is expected to achieve operating income of 6.7 billion to 6.9 billion yuan in the first half of 2023, an increase of 35.6% to 39.7% over the same period of the previous year, and realize a net profit of 380 million to 420 million yuan, turning losses into profits. [Lansheng shares] 2023 semi-annual performance forecast The company expects to realize a net profit of about 190 million yuan (unaudited) attributable to shareholders of listed companies in the first year of 2023, which will increase by about 227 million yuan compared with -37 million yuan in the same period of the previous year, and turn losses into profits. The net profit attributable to shareholders of listed companies after deduction of extraordinary gains and losses is about 126 million yuan (unaudited), which will increase by about 137 million yuan compared with -9.9197 million yuan in the same period last year. The operating income is about 570 million yuan (unaudited), which will increase by about 455 million yuan compared with 115 million yuan in the same period of the previous year, a year-on-year increase of 395.65%. [Radio Network] The 2022 annual equity distribution is due to the equity registration date (2023/7/12) after the Shanghai Stock Exchange closes in the afternoon, and all shareholders of the company registered in the China Settlement Shanghai Branch will distribute the 2022 annual equity. This profit distribution is based on the company's total share capital of 711 million shares before the implementation of the plan, and a cash dividend of 0.020 yuan (tax included) is distributed per share, with a total cash dividend of 14.2102 million yuan. [Sanqi Mutual Entertainment] Adjusting the upper limit of the repurchase company's share price The company will repurchase the upper limit of the repurchase price from no more than RMB 22. 55 yuan/share adjusted to no more than 47 yuan/share (the adjusted repurchase price ceiling does not exceed 150% of the company's stock trading average price in the 30 trading days before the board of directors passed the resolution on adjusting the share repurchase price ceiling). 【Gravity Media】Shareholders' Shareholding Reduction Progress Company II On December 28, 2022, the company disclosed the "Announcement on Shareholders' Shareholding Reduction Plan of Gravity Media Co., Ltd." on the website of the Shanghai Stock Exchange. So far, Mr. Luo Yanji has reduced his holdings of 5.35 million shares of the company through block transactions, which is 2.00% of the total share capital of the company; he has reduced his holdings of 3.1085 million shares of the company through centralized bidding, which is 1.16% of the total share capital of the company. [Beijing Culture] Supplementary announcement that more than 5% of shareholders have reduced their shareholding by more than 1%. The company's shareholder Qingdao Haifa will reduce its holdings of 35.6 million shares of the company through a block transaction on June 7, 2023, accounting for 4.97% of the company's total share capital. The reduction amount is 316 million yuan. Qingdao Haishou held 85 million shares of the company before this shareholding reduction, accounting for 11.85% of the total share capital, of which 7.61% came from 4.24% of the shares acquired by the second judicial auction
3 Industry data tracking 3.1 Games 3.1.1 Performance of key games The dynamics of China's iPhone game bestseller list show that "Naishuihan", "Wang Kao Glory" and "Peace Elite" took the top three games in the 7.3 to 7.7 days. "One Year Happy" released a new version on 7.3, and rushed to No. 7 on the list on 27.5; "Honkai 3" released a new version on 7.5, and rushed to No. 9 on the list on 7.6. In addition, "Peak Speed", "Fantasy Westward Journey", "Yuan Shen Shen" and "Golden Shovel" all fluctuate within the top ten, showing a high level of player activity.
This week’s key game product node situation: According to the game daily, the more noteworthy game product nodes in the next week include: the version update of “White Night Aurora” under Tencent Games, the opening test of “Famine: New Homeland”, the anniversary of the public beta test of “QQ Speed” mobile game; the version 3.8 update of Mihayou’s “Yuan Shen”; test. In addition to the above nodes, there are many other games that will be launched for trial play. Such as "Xieguo Holiday Island Stories" by Thunder Games, "Wang Lanberry's BBQ Stand" under Ohayoo, "Meow Meow Dessert Shop" by Pujia Studio, etc.
3.1.2 The list of casual games and ultra-casual games is in the list of casual games. On the WeChat platform, the TOP3 popularity list continues. "The Strongest Sheep Brain of Sheep" is a chicken-eating puzzle game. In each round of the game, a certain number of players will answer the questions online. Players need to choose the correct answer within the specified time. Those who choose the wrong answer will be eliminated. On the QQ mini-game platform, "Find Finding My Old Six" from Shenming.com has been at the top of the hot play list for several consecutive weeks. Youshun Technology's puzzle game "Generation Sand Sculpture" and Tencent's "Happy Fighting the Landlord" respectively won the second and third place on the QQ hot play list. In the TikTok mini-game, "Goat a Goat" continues to dominate the top spot. The puzzle game "Nuo Dui Due" from the personal development test also rushed to the top 2 of Douyin's hot list this week, and Hanyou.com's operating game "I Raised You" ranked No. 4 on the list. Among them, "Norway is right" can be regarded as a double-match product, and the core gameplay of the game is mobile matching.
In terms of ultra-casual, in the list of free games in the domestic App Store, the puzzle-solving game "Find Differences" rushed to the top of the list of ultra-casual games, and its second place was No. 7 in the list of free games in the App Store. At the same time, two classic products "Happy Xiao Xiao Le" and "Subway Surfers" followed closely, taking the No. 9 and No. 12 respectively on the list of free games. In addition, the online earning product "Yuyou Villa" from Richard Pence also rushed to the top of the list this week, and it is currently ranked 22nd on the fee list. In the Google Play free game list in the United States, Scopely’s board game “MONOPOLY GO!” continues to hold the top spot, followed by Space Ape’s simulated car modification game “Chrome Valley Customs”, which took the fifth place on the list. At the same time, the mobile version of the classic table and card game "UNO!" also successfully rushed to the top of the list this week, and it is currently ranked 11th on the list of free games. "Chrome Valley Customs" is a simulation operation product. In the game, players can repair, modify and design scrapped cars to make them more cool.
3.2 Film and television sector 3.2.1 Film performance In the comprehensive box office, "The Missing Girl" is in the leading position, with a box office of 550 million yuan, leading the box office of this week's movie, with an attendance rate of 10.1%. It was followed by "In the Cage", which was released for two days, with a box office of 147 million yuan and a better attendance rate of 16.9%. "Sweeping Drugs 3: People in the End of the World" had a box office of 88.893 million yuan and an attendance rate of 8.7%. "I love you! "The box office was 60.863 million yuan, and the attendance rate was 12.3%. The box office of "Hair Transformers: Rise of Heroes" was 19.609 million yuan, with an attendance rate of 11.4%. The box office of "Crazy Element City" was 7.984 million yuan, with an attendance rate of 7.0%. "Spider-Man: Across the Universe" had a box office of 5.864 million yuan and an attendance rate of 12.2%. "Raiders of the Lost Ark: Wheel of Fortune" had a box office of 5.162 million yuan, with an attendance rate of 8%. "Hua Hua Tang Bu Duo Mama 1 Baby Core Project" had a box office of 3.392 million yuan and an attendance rate of 2.8%. The box office of "The Flash" was 2.45 million yuan, with an attendance rate of 8.2%.
3.2.2 TV drama performance From July 3rd to July 7th, Tencent Video performed well. A total of 5 dramas entered the TOP10, all of which were solo dramas: "Yu Guyao" ranked around 1 this week, "Twilight Heart" ranked around 3 this week, "Lord Snow Eagle" ranked around 5 this week, "Mai Pianhai in Dreams" ranked around 7 this week, and "The Shining She" ranked around 9 this week.
A total of 2 dramas of iQIYI entered the TOP10, and 2 of them are solo dramas: "Fate" ranked around 8th this week, and "Changfengdu" ranked around 10th this week. Youku Video has 2 dramas in the TOP10, both of which are solo dramas: "Can't Hide Secretly" ranks around 2nd this week, "My Fireworks in the World" ranks around 6th this week, and "Days of Chasing Light" ranks around 4th this week. One of Mango's dramas entered the TOP10, which is a solo drama: "My Fireworks in the World" ranked around 6th this week.
3.2.3 Variety shows Mango performed well this week, taking the top spot in the market. Four of Mango TV's self-produced variety shows (including Lake Association's self-produced variety shows) entered the TOP10: "Chengfeng 2023" ranked around 1 this week, "All Accelerated 2023" ranked around 2 this week, "Secret Escape Season 1" ranked around 5 this week, and "Women's Reasoning Club" ranked around 6 this week. Two of iQiyi's variety shows have entered the TOP10, and two of them are self-made variety shows: "Brothers Come to Live" ranked around 7th this week, and "Pretty Fighting" ranked around 9th this week. There are 2 Youku video variety shows in the TOP10, and 3 of them are self-made variety shows: "The Song of the Drama" ranked around 3rd this week, "The Third Season of 20 Years Old" ranked around 8th this week, and "It's a Good Friend's Weekend" ranked around 10th this week. A total of 2 self-produced variety shows on Tencent Video entered the TOP10, both of which are self-made variety shows: "Ten Kilometers Lost in Taohuawu Season 3" ranked around 4th this week, and "Friends Please Eat" ranked around 9th this week.
3.3 According to the CTR data of the advertising sector , the advertising market will increase by 3.9% year-on-year from January to May 2023, which will turn from negative to positive compared with the same period last year. In May, advertising market spending increased by 21.4% year-on-year, an increase of 6 percentage points from the previous month; monthly spending increased by 15.6% from the previous month, an increase of 13 percentage points from the previous month. In terms of advertising channels, except for the monthly advertising expenses of radio, newspapers and magazines, which fell by 4.4%, 1.3% and 14.9% year-on-year respectively, other advertising channels continued to show positive year-on-year growth. Affected by the epidemic in the same period last year, multiple advertising channels such as elevator scenes, subways, and airports all showed shrinking advertising. This year, with the gradual recovery of travel and leisure and entertainment, subway and airport advertising increased by 150.4% and 83.9% year-on-year respectively. From January to May 2023, among the leading advertising market rankings, fast-moving consumer goods industries such as food, beverages, alcoholic beverages, cosmetics/bathing supplies are the main force of investment, and continue to increase investment. Beverage industry spending increased by 9.0% year-on-year, cosmetics/bath products industry advertising spending increased by 45.9%, transportation industry was active in multiple advertising channels, and advertisements in train/high-speed rail stations, elevator LCDs and elevator posters all increased by triple digits year-on-year.
4 Investment suggestions AI+ fully empowers games. The diversity of gameplay displayed by AI+NPC exceeds expectations, which effectively improves the richness and freedom of the player's game experience. It is recommended to continue to grasp the gradual implementation of AI+ applications, as well as the real feedback from B-end and C-end users. The technological innovation of AI is constantly breaking through, and we will continue to pay attention to the upgrade of AI technical capabilities for a long time, such as 3D modeling and animation AI tools, and the improvement of complex AIGC capabilities, promote the penetration of tools, bring about the transformation and reorganization of technology pipelines, and deepen industrial transformation. At the same time, it will drive AIGC application jump-start innovation, stimulate the growth of industry users, duration and ARPU value, open up the industry space, and companies that actively embrace new technologies will deeply benefit from the new opportunities in the industry brought about by this round of technological revolution.
5 Risk Warning 1) The development of new technologies is less than expected. Since AI-related technologies are in a key development stage, the progress of new technological innovations is not as expected. 2) The risk of intensified competition in the industry. At present, the content production of games and movies is still in a state of competition. If the subsequent industry competition intensifies, it may affect the company's interest rate level, and then affect the profitability of related companies. 3) New product development and launch and performance are not as expected. At present, the production and launch of games and film and television content are affected by many aspects, which may lead to a delay in the launch time of the product, and after the product is launched, user verification is required, and there may be a risk that the performance may not be as expected.