The new era dominated by the industrial Internet that we are currently experiencing is just the beginning of such a new development.
At such a stage , Internet giants need to rejoin the operation process of the industry like other industrial Internet players , and need to find the correct model and method suitable for the industrial Internet like other industrial Internet players. Like other industrial Internet players , they are looking for ways and means to re-bridge with users . In this process , everything will start again , and everything will be reduced to zero . For the Internet giants , they may have accumulated huge data resources in the consumer Internet era , but what they lack is an understanding of the industry , and what they lack is the depth and breadth of industry involvement . In such a situation , even if you have huge data resources , even if you occupy a huge market size , if you lack an understanding of the industry and deep involvement , these so-called advantages
, is actually nothing.
For industrial Internet players , they may not be as large in scale as the Internet giants , and they may not be as rich in resources as the Internet giants , but their understanding of the industry and the depth of their involvement in the industry are no better than those of the Internet. The giants are bad.
And this is exactly what the Internet giants really lack.
At this moment, industrial Internet players are no longer the targets of the Internet giants, but have become a new blue ocean that can truly nourish them and allow them to find new development opportunities again.
It can be said that the Internet giants lack industries , and their strong advantages in the era of consumer Internet will be all zeroed out, while industrial Internet players can rely on their own understanding of the industry and a relatively healthy set of strategies that have been formed. The business model is steady and steady, and realizes long-termism in the true sense.
According to such a logic , Internet giants need the support of real industrial Internet players even more . Because the Internet giants are facing a red ocean whose dividends have been overdrawn , while industrial Internet players are facing a huge blue ocean full of unlimited future and imagination.
If Internet giants can find the right model and method to combine themselves with industrial Internet players ,If the Internet giants no longer just blindly focus on scale , if the Internet giants no longer blindly look at the industrial Internet with zero-sum game thinking, then its development can truly get rid of the shackles of the consumer Internet and truly enter the industrial Internet. new era.
In essence, the biggest problem with the consumer Internet is that it is only harvesting dividends, but not really creating dividends; it is only harvesting industries, but not really transforming them.
In the same way, the Internet giants we have seen only built a scale advantage, but did not really establish an industrial advantage, let alone carry out a deep and comprehensive transformation of the industry, and ultimately reshape the operating mechanism of the industry.
It is foreseeable that when such advantages and dividends are gone, the development of the consumer Internet will inevitably start from scratch.
This is the key to the reason why the Internet giants have entered into a development dilemma and the reason why they will inevitably need transformation.