As the "pro-son" of WeChat, Mini Programs have brought their own hot spots since their "birth". Even if the initial development was not favored by the outside world, the popularity of the topic has only increased.
Zhang Xiaolong, the father of WeChat, once said that WeChat mini-programs will replace 80% of the application market . It can be seen that WeChat is still very confident that small programs represent future application trends.
At present, the mini-programs are developing rapidly with an average increase of 500,000 per month, which is a complete mess. It can be seen from Tencent's current vigorous promotion and support for relevant partners that the mini-programs will gain huge traffic.
Because the name of the applet is unique, companies and businesses with foresight have begun to preemptively register the applet to seize this new blue ocean of traffic.
And in the next few years, the new retail model, which combines online and offline, may be well integrated with intelligent logistics, providing us with a new model from consumption to communication.
Contact Yi today to talk to you about the reasons for the popularity of small programs at this stage.
"Go away" is one thing, but not a crucial one. If the product meets the user's needs, it is not difficult to download one. Something new must have come into play.
This new factor is: WeChat endows mini programs with the ability to "create popularity" .
The social phenomenon of "pop" is that people not only use it, but also talk about how they use it.
Because people live in a society, people who have not yet used it will feel the pressure of convergence because of what other people talk about. These phenomena recur in succession, which is the occurrence of "popularity".
The "popularity" of Mini Programs is what those industries that engage in transactions on Mini Programs want to see.
Different from the "broadcast" model of traditional app stores, Mini Programs are born in a huge social platform, so its product distribution model is completely based on person-to-person and "viral" . This also determines that mini programs can form a "popular" effect more easily than traditional App applications.
In addition, the specific design of Mini Programs increases the possibility of "popularity" in at least two aspects.
First , the applet does not need to be downloaded, just open it at one point, and experience it immediately . The easy availability of Mini Programs greatly reduces the cost of popularity. Compared with APP download, which requires traffic and takes up memory, all the applications of the applet are in the cloud, and can be used directly when needed. For those applications that are used for a short time and are used infrequently, the applet can fully meet the needs. As an endogenous mechanism of WeChat, there are fewer obstacles in creating popularity.
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