Recently, the "First AIGC Design Competition for Wenzhou Shoes and Clothing Industry" jointly initiated by Wenzhou AIGC Industry Alliance and Wenzhou Garment Chamber of Commerce is in full swing. The competition focuses on the long-standing problems in the clothing design industry for 13-year-old youths, and discusses how to use AIGC's popular tools to solve the pain points of youth clothing design. According to Babbitt's understanding, this event is the first quasi-professional design competition based on AIGC in the shoe and apparel industry in China, and has received high attention from the domestic shoe and apparel industry.
Ye Chaoying, chairman of Zhejiang Yihe Clothing Co., Ltd., who has the title of "Father of Tomato Scrambled Eggs" and served as the dress designer for the Chinese sports delegation for the 2008 Beijing Olympic Games, the 2012 London Olympic Games and the 2016 Rio Olympic Games, said in an interview with Babbitt that AIGC The use of clothing design can give more choices to consumers, which not only saves the cost of market research for brand companies and greatly shortens the product development cycle, but also helps children's spiritual development. The emergence of AIGC not only brings advantages to a certain industry or field, but it has the same cross-age significance as the launch of the iPhone more than ten years ago. As for people's anxiety about AIGC replacing designers, Ye Chaoying believes that the real threat is the wave of people who have been lingering and skeptical about new technologies. At the same time, I suggest everyone, "Youth is not always there, hurry up and fall in love, and I am now when Ai says you love me."
Babbitt: Children around the age of 13 are in adolescence, with the fastest growth and development, and their personal aesthetics are also changing rapidly. Clothes targeting this group are therefore considered the most difficult to design. What is the current design process of children's clothing, and what problems exist? Do you think these problems affect children's wearing experience and healthy development?
Ye Chaoying: Usually, children mainly wear school uniforms. Children around the age of 13 are in adolescence. It is just difficult to buy suitable clothing styles when they are in elementary school and junior high school. The size and style of young styles are no longer suitable for them. Adults The style of clothing is not suitable to make children look young and mature. The current design process of children's clothing will still use a professional designer team to carry out product development for each season based on the previous process, analyzing fashion trends and combining brand DNA. In fact, adolescent children They have already begun to have their own thinking and their aesthetics, and it is possible that the clothes they design are not what they think they are. Therefore, AIGC's technology allows consumers to describe the products they want in their minds. It saves the cost of market research for brand companies and greatly shortens the product development cycle, and can be booked through specific style portraits, which reduces inventory costs and enables consumers to buy their favorite products at an appropriate price. In this way, the wearing experience is also the best, and it also plays a very good role in the healthy development of the child's mind.
Babbitt: As far as you know, are there any design companies using AIGC to participate in the design of children's clothing, and have the problems that existed before been significantly improved?
Ye Chaoying: There is no doubt that many designer teams have been using AIGC to participate in the design of various clothing. The predecessor of AIGC, cdr, Ai, and PS applications, have a history of more than 20 years, but the current technology is more intelligent. more efficient. The popularization of AIGC's tool application will not only significantly improve the problems that existed before, but should be said to be the difference between green leather trains and high-speed rails.
Babbitt: In your opinion, what is the biggest advantage of the emergence of AIGC to the fashion design industry?
Ye Chaoying: The emergence of AIGC not only brings advantages to a certain industry or field, as described by the media, "This is a time that is just like the launch of the iPhone more than ten years ago, and has cross-age significance." It really makes many people Can be freed from work to think more about creative work, and can make AIGC an advanced design assistant through continuous running-in and training. It can answer questions raised by humans at any time and integrate more detailed design For granular information, the previous cycle of a design team doing a trend analysis and product enterprise plan was quickly improved by AIGC. This efficiency is completely incomparable with the previous process.
Babbitt: Will the emergence of AIGC tools pose a threat to the creativity and career prospects of children's clothing designers? What skills and qualities do you think future children's clothing designers need to possess?
Ye Chaoying: With the emergence of ChatGPT technology, many people in the original workplace are generally anxious. In fact, the real threat in the end is the wave of people who have been lingering and skeptical about new technologies, so I said: " Youth is not always there, hurry up and fall in love, love says love me right now." Designers in all industries in the future should be compound talents. A good designer should not only be alive, but live. Only by digging out pain points and solving problems from life experience is a qualified designer.
Babbitt: Do you think AIGC will become the mainstream trend of children's wear design in the future? What new business models will it bring to the fashion design industry?
Ye Chaoying: I am an optimist, so I think the mainstream trend is still in the hands of humans. AIGC is just a robot with high-speed computing power. At least I feel that the treatment of artificial intelligence will only increase in the future, because AIGC allows more people Unwilling to study and think deeply. A new business model brought to the fashion design industry has emerged, that is, the products simulated by AIGC can be pre-sold online, giving more choices to consumers, and gradually reducing the cost of trial and error for brand owners .
Babbitt: Will clothing designed by AIGC face copyright risks? How to deal with it?
Ye Chaoying: Intellectual property protection is a combined punch, not just a design draft can maintain the core competitiveness. With the efficiency of AIGC’s current design proposal, you have not yet completed the process of applying for intellectual property protection, and new designs have already been iterated More than N versions have come out, so fashion design is not just a simple style design, but a complete set of solutions from the development of functional fabrics, to the combination of special techniques, and to the application of product styles. There are gods", and the products polished on site are original and have intellectual property rights.
Babbitt: There are many AIGC drawing tools on the market. What are the shortcomings of these tools during your use? In addition, AIGC drawing tools are many and homogeneous. How do you see the future development of these tools?
Ye Chaoying: All products and tools are the same. I have always advocated "complete first, then improve, and be more perfect". As long as we choose the top three in the industry, its users will be enough, its income will be stable, and the investment in research and development will be more sufficient. The iteration of the product is faster, so that the tool will become more and more perfect. Many AIGC drawing tools are just flourishing at this stage, and soon you will be forced out if you can’t get into the head. The serious homogeneity itself is a common problem that all industries and human beings need to face. As long as the people who use the tools have rich knowledge and emotional intelligence High, strong enough creativity + AIGC can be the unity of nature and man. The first AIGC design competition jointly launched by Wenzhou AIGC Alliance and Wenzhou Garment Chamber of Commerce is to quickly popularize the application and implementation of AIGC technology in Wenzhou. We have fully applied GPT technology in the design of the entire competition process and the invitation of the judges team. Including competition promotion copywriting, video, work collection, and tool applications all use GPT technology as the main tool. I believe that in the future AIGC technology will be like WeChat, which everyone cannot do without, and it is the tool that is used for the most time every day.
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