When a new brand enters Xiaohongshu, how to conduct word-of-mouth marketing is an important issue. When many new brands first enter Xiaohongshu, they are not sure about some sensitive opportunities. In fact, in essence, they do not understand what to do at what stage. What I’m sharing today is how to get consumers to accept the brand. How to do word-of-mouth marketing?
1. First of all, what is word-of-mouth marketing?
Word-of-mouth marketing is a marketing method that spreads products or brands through word of mouth, user evaluations of products, and sharing by ordinary consumers. On social media platforms like Xiaohongshu, users can post their own consumer experiences and reviews and share them with others. These user-generated content can help new brands gain attention and recognition.
2. How to complete Xiaohongshu word-of-mouth marketing at different stages
1. Brand awareness stage
In the early stages of a brand entering Xiaohongshu, it first needs to establish brand image and recognition. For example, hold some brand activities, or publish some brand stories, brand-related information, etc. On the other hand, you can cooperate with well-known accounts or experts on Xiaohongshu to use their influence and fan base to strengthen the brand's publicity and exposure.
2. Product reputation building stage
After the brand has established a certain degree of awareness, it is necessary to focus on establishing product reputation. You can invite some users to try new products for free, and encourage them to share their experience and reviews on Xiaohongshu or other social media.
This can attract the attention of more users and increase the reputation of the product. At the same time, we cooperate with some influential Xiaohongshu experts or writers to evaluate and promote products, guide more users to forward and comment, and form a good word-of-mouth effect.
3. Brand community and interaction stage
After the product reputation is established, user communities and interactions can be actively established. You can set up a Xiaohongshu brand account or brand topic to directly interact with users and share brand information.
At the same time, we hold brand activities from time to time to invite users to experience new products or brand benefits first to increase users' sense of participation and loyalty. Through users' active participation and interaction in the community, we can further strengthen brand reputation and attract more potential users to join.
At each stage, specific strategies and measures can be adopted, such as assisting with well-known accounts, inviting users to experience, building user communities, etc., so as to form a good word-of-mouth effect and attract more users' attention and recognition.
It should be noted that word-of-mouth marketing is a long-term process that requires continuous accumulation and maintenance. However, once a good reputation is established, the brand's influence on Xiaohongshu will gradually expand, bringing more users and performance growth. .
The above is the sharing about "how to make consumers accept the brand and how to do word-of-mouth marketing". I hope it will be helpful to everyone.