The large-scale outbreak of the global epidemic has brought all industries into the cold winter period. This year, China's economic growth has remained above 6%, indicating that this year is better than last year, but the growth rate is slightly slower.
Why can't so many traditional companies fail?
That's because they can't keep up with the changes of the times, and their gameplay is outdated.
There are many companies with better business, mainly in the following areas:
1. Micro-business distribution model of good products
2. Foreign trade retail of high-quality supply chain
3. New chain enterprises of excellent projects
4. Large-scale live broadcast
From what point should new traditional enterprises break through?
It should be from the following three dimensions:
1. Business model
2. Marketing model
3. Operation model
What should I do specifically?
The first step: find the focus.
Traditional companies often develop other product types on the basis of basic products. It is recommended to focus on star products first, and make the industrial chain of star products thorough and deep, and the product page should shrink. And focus, play their own corporate brand.
The second step: adopt a new model.
My suggestion is: WeChat Distribution + Live Broadcast Retail
Traditional enterprises have their own factories and fixed employees. You can give full play to this fixed advantage, let employees live broadcast retail, and mobilize friends circle WeChat distribution If employees work together to do short video marketing + live sales, what is the scale?
This is just a starting resource!
What really broke out was the direct integration of a micro-business fission model that drives product sales as the core. This model is like several micro-business companies that can achieve billions to tens of billions a year.
Such a fission can quickly fission to hundreds of thousands of people to play, so that their own sales have risen rapidly.
2-2. Enabling sales channels
It is easy to make one project for one billion, but it is very difficult to make one project for ten billion!
However, it is necessary to use a cooperation model to achieve dozens of projects, each of which will cost one or two hundred million yuan. It is really not difficult to do so, just copy it.
Relying solely on its own retail, it is impossible to release their production capacity in a short period of time. Since fixed assets have already been invested, they cannot be idle.
How to do it?
Can cooperate with others, who has the ability to cooperate with whom.
At the same time, in the Internet startup circle, there are a lot of people who have fans, have traffic, and will especially sell, that is, they lack high-quality products that can be made for a long time, or they want to make a product without their licenses and qualifications.
For such channels, only cooperation is required, so that although the profit may be lower, the scale can be large.
