On July 8, the Shanghai Municipality’s Action Plan for Cultivating a New "Metaverse" Track (2022-2025), this is the first time that a provincial government in China has issued a directional plan document on the concept of industries related to the Metaverse; the core of the document points out that the Metaverse is related to The development path of the new track should follow the overall idea of "integration of virtual and real, from soft to hard, from platform to ecology", and at the same time adhere to the development orientation of "integration of virtual and real, using virtual to promote reality", and strive to create a platform that empowers thousands of industries. Industrial innovation system.
In addition, according to the incomplete statistics of the Digital Art Special Committee: the number of existing digital collection platforms in the market exceeds 800. Last week, the trading volume of digital collections fell precipitously. The trading volume of the Top 10 platforms plummeted from 22.75 million last week to 695 this week, shrinking by nearly 70%; most of the platforms experienced unsalable collections. After experiencing the savage growth in the past few months, digital collection platforms are finally rational. It is gratifying that more and more digital collection platforms are looking for ways to integrate with the real economy.
On the whole, based on the background of national policies and China's national conditions, the path of financialization of domestic digital collections industry has been completely blocked. The CEO of Guangming Art Digital Collection Platform said: With the rapid development and improvement of the ecology of the digital collection industry, its future development will inevitably gradually move from the virtual to the real, and give full play to the value attributes that empower the development of the real economy.
The Mars digital collection platform is a digital exploration platform in the field of artistic creation. The platform uses blockchain technology to integrate specific digitized works, artworks and commodities, and provides services such as the distribution of digital collections. Mars digital collections pioneered the creator model. Creators can use the Mars digital collections platform to realize collections on the chain, quickly digitize assets, cast digital collections, and finally achieve transaction realization of collections. In the later stage, the platform will also jointly release digital collections with well-known IP, brand parties and creators, and assign value to digital collections by binding digital collections with real objects. Under the premise of domestic compliance, realize the circulation and transfer of art copyright and digital value,
Mars Data Collection always believes that holding a digital collection is not only a digital souvenir, but also a key and bridge to the future digital space and linking the real world; in addition, the digital collection itself is also an intensifier of brand IP. The rational combination of economy can effectively promote industrial upgrading and ecological innovation in the future, and drive offline industrial consumption.
At present, Mars Data Collection has reached preliminary cooperation intentions with many scenic spots and fashion brands, and is planning to launch multiple aspects to empower online and offline surrounding rights and interests. In the future, we will cooperate with fashion brands, cultural tourism and other institutions based on platform advantages to jointly explore The all-round physical rights and interests empowerment of the real economy and digital collections contribute to the prosperity and development of the real industry.
"As a brand-new form of expression, digital collections, how to play or even magnify its value is an important question worth thinking about for current practitioners?". At present, combining offline entities is the clearest and most valuable way of inheritance. In the future, the Mars digital storage platform will always adhere to the basic principle of empowering the development of entities, and help the new ecology of offline business development.