Although it has been more than ten days since the premiere of Netflix drama "Dark Glory 2", many topics related to the plot still occupy a place on the Weibo hot search list.
Figure | Screenshot from "Weibo"
Why can "Dark Glory 2" receive continuous attention from netizens on the Internet where topics are changing rapidly? In addition to the well-produced pictures and logical plot of the TV series itself, it is also thanks to the help from the self-media.
The two seasons of "Dark Glory" have a high degree of topicality that can be extended from inside the show to outside the show. We media have plenty of room for creativity. Many media, bloggers, and even individual users have spontaneously made a second change for the show. , commentary, creating jokes or emoticons, a large number of graphics and videos have made the "Dark Glory" series repeatedly "out of the circle" on the Internet.
The self-media are scrambling to create content for the play, and what is the purpose of forming a "tap water" type of propaganda? One of the reasons is probably for "rubbing hot spots".
1. Why do self-media people
like to follow hot spots in film and television dramas?
There are many ways to follow hot spots from the self-media, such as festival hot spots, social current events, celebrity gossip... Popular dramas like "Dark Glory" are also one of the ways for the self-media to "effectively catch hot spots", including "Hurricane" and "Go to You" Where the wind is, bloggers big and small rely on hot spots in film and television dramas to create explosive content.
On Xiaohongshu, some amateur bloggers with only 100+ fans also created explosive articles with 10,000+ likes by participating in pictures and texts related to "Dark Glory", and they were also popular and recommended on the homepage. After clicking on the homepage of some bloggers, I found that the number of likes on their pictures and texts is generally only single digits or double digits. It can be seen that it is very possible to use hot spots in film and television dramas to create popular content.
Figure | Screenshot from "Little Red Book"
Popular TV series have a wide audience, and the traffic they can bring to creators is very considerable. The IP influence created by a popular TV series cannot be underestimated. Searching for topics related to the popular TV series on major platforms generally shows very high data.
With the development of Internet content, today's film and television drama audiences are not limited to chasing dramas, but besides watching dramas, the "content surrounding" of film and television dramas has also become what audiences talk about.
They are loyal to searching for commentaries and jokes related to film and television dramas, and they will spontaneously spread and share high-quality content. Since the user group is wide enough, it provides beneficial help for the dissemination of self-media content.
In addition, compared with other hot spots, self-media creators from all walks of life can find topics that can be combined in a popular film and television drama, and gossip about hot spots "without trace".
Search for "Dark Glory" on Douyin, and you can find that the popular content on the platform includes plot commentary, the same outfit, imitation makeup, and even bloggers on the fat loss fitness track are also involved.
Figure | Screenshot from "Douyin"
Not only that, some time ago, with the popularity of "Hurricane" and "Going to a Windy Place", the tourism content also caused a lot of splashes. "Photography location" has aroused enthusiasm, and even drove the tourism industry in Jiangmen, Dali and other shooting locations.
The popularity of "Hurricane" has also led to a wave of in-depth analysis of "Sun Tzu's Art of War" by knowledge account owners on the official account. According to the editor's observation, many of the related articles have reached 10w+ reading volume.
Figure | Screenshot from "WeChat Public Account"
One account owner said: After mentioning "Hurricane" in the article, the reading volume has greatly increased compared to the previous article that also explained "Sun Tzu's Art of War".
It can be seen that when facing the hot spots of film and television dramas from the media, don't feel that they are out of reach. After all, as long as you have enough brains, you can get a piece of the traffic cake of hot dramas.
2. How to catch up with hot spots in film and television dramas?
Hot spots are generally sudden and time-sensitive, which tests the creator's responsiveness and instant creation ability. However, compared with other hot spots, the timeliness of film and television dramas is relatively low, leaving creators with sufficient creative space and time limit. Some classic IPs, including "The Legend of Zhen Huan" and "Wulin Biography" can still attract wide attention on the Internet after many years of broadcasting.
So, how to chase it? You can find creative inspiration from the following points.
1) Plot commentary
The drama "Dark Glory", which "drive high and go high", has only 16 short episodes in two seasons, so how to show the tight logic behind the high-quality plot in a limited number of episodes? During the shooting process, the director will most likely abandon useless and lengthy plots, and leave the deep meaning behind the camera to the audience to endlessly imagine and interpret. It can be seen that the self-media can attract the audience to participate in the discussion through the interpretation of the plot.
Interpretation of the plot of film and television dramas can be carried out from the perspectives of character relationship, role analysis, and historical background.
2) Celebrity topic
It is a common way to discuss the topic of the actors who participated in the role. The stars have their own fan traffic, and they also have many topics that can be extended.
From discussing the performance in the play to picking out the same outfit and makeup, the topics that stars can create are very wide. In addition, the "cp marketing" that has exploded in the past two years also uses celebrities to create buzz.
Figure | Screenshot from "Douyin"
3) Cut out the details
"Picking out details" is also a popular content of film and television dramas that are widely spread on self-media platforms. What details can be picked out of a drama?
The first is the plot part, such as "Dark Glory", many netizens watched the drama through a "magnifying glass" and discovered the pinhole on the arm of Li Sarah, one of the protagonists of the villain (the character in the drama is an addict).
The second is some screenshots of cheating shots. Some netizens are obsessed with finding the cheating parts in film and television dramas. In early TV dramas such as "The Legend of Zhen Huan", netizens picked up several cheating shots. Netizens are even more enthusiastic about these screenshots or clips.
Figure | Screenshot from "Little Red Book"
4) Arouse emotional resonance
For a popular drama to be widely loved, in addition to excellent production, it also needs to be able to arouse the emotional resonance of the audience.
How to arouse emotional resonance? It can be a social topic discussion extended from the plot. The theme of "Dark Glory" is "against school violence". Many bloggers have attracted a lot of attention on the platform by sharing their experiences of school violence, and appealed to stop it by empathizing with users. school violence.
The creative method that arouses emotional resonance also includes sharing and discussing golden sentences in film and television dramas. The power of words is powerful. Some golden sentences in film and television dramas can express the inner feelings of some people. When seeing the screenshots of those golden sentences, many users can't help but like, forward and save them.
3.
How can different types of self-media get on the "express train" of film and television dramas?
1) Entertainment account
The most suitable account types for hot spots in film and television dramas are entertainment and fashion self-media. Not only is this type of account not embarrassing when it comes to hot spots, but the content that can be created is even more diverse.
Whether it is from the interpretation of the plot and character design, or the extension of celebrity gossip, you can easily catch hot spots.
Picture
Emotional accounts
Emotional accounts are inseparable from the emotional experience behind the plot of Shenpao. There is not much interpretation of the TV series itself, and a deep meaning is often derived from a plot.
For example, many public account articles use "Dark Glory" to deeply analyze the social problems of adolescent depression caused by school violence; and Fan Shengmei's situation of patriarchal encounters in her native family in the popular "Ode to Joy" also attracted a lot of attention. Emotional creators have a heated discussion on this phenomenon.
2) Beauty and fashion accounts
For beauty and fashion accounts, the content is inseparable from the in-depth analysis of celebrities from makeup to outfits.
As Xiaohongshu, which has more female platforms, beauty and fashion bloggers are keen to imitate the outfits and makeup of celebrities, and they can easily gain traffic with the help of the popularity of film and television dramas.
There are also many bloggers who will make a detailed analysis of the outfits of the leading actors in film and television dramas, and list information such as brands and prices. Such content is also very popular, and it can also drive brand sales.
Figure | Screenshot from "Little Red Book"
3) Travel accounts
It is one of the pleasures of contemporary young people to check in the same tourist destination as the hot drama. The shooting locations of TV dramas are generally places with cultural background or beautiful scenery. After shooting by the professional shooting team behind the film and television dramas, the beautiful scenery in the dramas strongly stimulates the audience's visual experience.
Many tourists will arrange the filming locations of popular dramas into their travel lists, so travel bloggers can choose to create travel strategies for the same filming locations of film and television dramas. Such content is easier to make hot spots.
4) Other types of accounts
In addition to the above types of accounts, what other accounts can be used to hype hot dramas?
Workplace account: Make workplace tips for workplace dramas; share workplace stories
Photography account: Imitate the scenes in the play to imitate shooting, provide photography skills guides
Food account: Reproduce the same dishes in the food drama
Home account: Analyze the scenes in the play, provide Decoration ideas and good things to recommend
...
picture
written at the end
Some self-media bloggers worry that their track has nothing to do with film and television dramas, even if they create explosive articles, the help to gain fans and monetization is negligible.
As written above, this kind of worry is actually because I haven't found the topic content corresponding to my account from the film and television dramas. Operating an account is like brand marketing. First identify the positioning, then target the target group, and finally screen out topics related to the tonality of the account for self-marketing.
All in all, no matter what type of account it is, there is no question of whether or not to pursue hotspots in movies and TV, but how to follow them.
The above is the content of this issue, welcome to Watermelon Data to discuss together~