1. Core word selection
What is a core word? The core word is the word reflected in the products and services you sell.
Generally used as the title of the homepage of a website, all contents of the website are developed around the core words. The core word selection skills can be determined based on four aspects: the degree of competition of the word, whether it has effective keywords, the number of competing advertisements, and the Baidu index.
How to set website optimization keywords?
2. Long-tail word selection
For general small websites, the traffic brought by target keywords accounts for the vast majority of the total search traffic of the website. Keywords that exist in website catalogs and content pages will also bring traffic, but they are not many. Keywords that are not target keywords on the website but can also bring search traffic are called long-tail keywords.
Tips for selecting long-tail words:
1. Cannot exceed the scope of core words. Long-tail words are supplementary explanations to core words. Core words cannot be used for website construction and long-tail words should be taught.
2. Mining core words to explain more or user needs, for example, website construction involves website, page design, program development, then long-tail words can be set as Shenzhen page design company which is better?, website program development Which one? Wait.
3. Look for keywords through competitors.
4. Determine long-tail keywords through related searches on search engines.
In short, if you grasp the above principles, plus your own efforts, there is no problem with Baidu's inclusion. If the keywords you make are really popular, then you can choose to use the home page or the column page to do it, because the home page or the column page can Get more links (including internal links and external links here) to tell search engines: "How important this page is".