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Against the background of economic globalization, the development of cross-border e-commerce is booming, bringing new market opportunities for various types of domestic sellers. In the past two years, due to the sudden impact of the epidemic, many companies have chosen to lay off employees to maintain stability, and unemployed people have begun to actively look for new business opportunities. Cross-border e-commerce has gradually entered people's field of vision and has become an important choice for many retail companies to transform. So how do newcomers cross-border e-commerce, how to choose a platform?
When your Tik Tok has accumulated a certain number of fans, I believe everyone will ask: How to cash in?
In recent years, the development of cross-border e-commerce has been in full swing, coupled with the policy dividends issued by the state, the industry has become a sweet potato, and everyone wants a piece of it. So how can novice sellers who want to settle in cross-border e-commerce quickly get started and enter this blue ocean market?
1. Product Analysis
Analyze the products in the store to see whether the product is a hot-selling product, and whether it has an advantage compared with products of the same type. The most important thing is whether there is any risk of infringement of this product. In addition to analyzing the product, you also need to know the details of the product, such as weight and size, so as to estimate the logistics cost and judge whether the price set is profitable. If the logistics cost of the product is high, its value is not high, and there is no profit, it is recommended to discard it directly.
(Amazon's best-selling product - colorful LED light strip)
2. Platform analysis
At present, Amazon, Shopee, and AliExpress are the three platforms with the largest number of users.
(1) Amazon: The level of the store is not affected by the sales volume of the product, and pays more attention to the quality of the product.
(2) Shopee: For novice sellers, commission is exempted for the first 3 months, and new products will be displayed on the homepage during the new store support period. As long as the product description is complete, it will be exposed and recommended to buyers by the platform.
(3) AliExpress: The entry fee is high, the customer base is mainly low-end, and the unit price is low. Mainly for Russia, Brazil, Türkiye, Eastern Europe and other countries.
(Amazon's best sellers - bird feeders, bird baths)
3. Logistics options
When choosing logistics, the key point is to judge from the logistics cost and timeliness.
Many sellers will use low and peak seasons as the standard for choosing logistics, choose time-sensitive logistics during peak seasons, and choose logistics with low logistics costs during off-seasons. This method is not very recommended for you to try. It is recommended that you determine which city is more convenient to fly to by knowing about international flights.
You can also judge from the cross-border e-commerce platform, such as Amazon platform, you need to judge whether to send FBA; eBay, because of its strict timeliness requirements, it is not recommended that users prefer merchants in small cities To open a store on the ebay platform; on the AliExpress platform, the key to choosing logistics is to calculate the logistics cost; on the wish platform, the logistics tracking number and timeliness are more important. Merchants need to choose according to their actual situation.
The above 3 points are about the knowledge points that novice sellers need to understand and must analyze before they settle in. Only by understanding these can we try our best to avoid falling into unnecessary "pitfalls".
4. Which platform should a novice choose to do it?
Now Amazon alone accounts for 80% of the traffic, which is generally the best choice for small sellers.
(1) Few sellers, many buyers, and low competition.
(2) High profits
(3) Low return rate
(4) Low cost
(5) Simple operation
5. How to operate?
To operate e-commerce, the first problem many people encounter is the supply of goods.
(1) Looking for products:
In terms of e-commerce, China relies on Ma Yun's father to lead the world too much. There is a "cross-border special supply" section on Alibaba, and most of the products in it support dropshipping.
(2) Shelves:
The Amazon model does not require high funds, and does not require brushing. There is basically not much investment in promotion and operation in the later stage. The overall model and operation method are much simpler than the Taobao platform, so the learning time and energy required are relatively much less.
Find a good source of goods—optimize the picture—write the title (five-line description)—directly put the product on the shelf. However, due to the different customers, sometimes translation software or ERP is needed for sales.
(3) Shipping:
These sources of goods in Alibaba can provide cross-border one-piece delivery, so after we find a suitable source of goods above, we can upload the goods to Amazon for sale at a price. After overseas users purchase, they can directly go to the cross-border special supply Place an order without worrying about logistics issues. In some areas, even cross-border logistics can’t arrive. At this time, we need to make some choices, either abandon the order, or find a way to use other platforms to deliver the goods. Since 2015, Amazon has launched a Chinese version of the seller center, and there are also Chinese customer service personnel, and whether it is optimizing the product or using the website, even if you don’t understand the language, you can also directly use Google’s Translation and other tools for very accurate translation solutions.
Precautions:
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language problem:
Everyone will encounter this during sales. At this time, some translation software can be used for translation.
2. Product selection issues:
Products on Amazon have strict requirements and more details. Collect products through e-commerce platforms such as 1688 or Tmall, and modify product specifications, attributes, prices, etc.
3. With some software:
Operating Amazon requires some ERP system, or translation software to assist in the operation. Everyone has their own needs, and every software has different capabilities. Love cross-border smart operation system has comprehensive functions such as erp one-click collection, hot product recommendation, product selection guidance, etc. It is the only magic tool for operating Amazon!
4. Logistics issues:
As mentioned earlier, there is a "cross-border exclusive supply" template on Alibaba, and all the products in it can support cross-border dropshipping. When choosing products inside, you don’t need to worry about logistics issues.
In fact, whether you are doing Internet projects in China or overseas, the essence is the same, that is, the realization of traffic, and places with large traffic must have corresponding monetization methods.
The development of cross-border e-commerce as an emerging market is unstoppable. I believe it will attract more and more people to tap the potential of this market. Therefore, it is very necessary to know how to do cross-border e-commerce in advance, choose a cross-border platform that suits you, and start cross-border e-commerce. Overseas e-commerce journey, turning challenges into opportunities, earning the first pot of gold.
I hope everyone can avoid detours. Some people in China have already gained wealth and freedom through a certain sound. Don’t miss Tiktok again. Follow me, I will show you more practical exercises, and realize the freedom you want more effectively. If you have better ideas With suggestions, welcome to communicate at any time